Bella Astillah to Celebrate TRUEDAN Malaysia’s Grand Opening with Free Drinks and Donuts
Bella Astillah to Celebrate TRUEDAN Malaysia’s Grand Opening with Free Drinks and Donuts
Bella Astillah to
personally hand out treats on 5 September, with 1,000 sets to be given away
over two days
Taiwanese milk tea brand
TRUEDAN is set to celebrate the grand opening of its first Malaysian outlet! To
mark this special occasion, TRUEDAN will be giving away 500 sets each day on 5
September (Saturday) and 6 September (Sunday), from 12PM onwards, with a total
of 1,000 sets available across both days.
Each set includes (1) Meteoric
Brown Sugar Oolong Milk Tea w/ Taiwanese Jelly and (1) Taiwanese Crispy
Milk Donut, available on a first-come, first-served basis while stocks
last. On 5 September, friend of TRUEDAN and TRUEfriend Bella Astillah will be
making a special appearance at the outlet to celebrate the grand opening with
fans and customers, and personally hand out the limited treats.
Event Details:
●
Date: 5 September 2026 (Saturday) & 6
September 2026 (Sunday)
●
Time: From 12PM onwards
●
Venue: TRUEDAN Malaysia, IOI City Mall 2 (East
Wing), Level 1 (K206)
●
Special Guest: Friend of TRUEDAN Bella Astillah
(5 September only)
●
Giveaway: (1) Meteoric Brown Sugar Oolong Milk
Tea w/ Taiwanese Jelly & (1) Taiwanese Crispy Milk Donut,
●
Quantity: 500 sets per day, 1,000 sets in total
across two days (first come, first served, while stocks last)
●
Participation: Register as a TRUEfriend member
(Membership Registration Link)
Originating from the renowned Shilin
Night Market in Taiwan, TRUEDAN has expanded to nearly 80 outlets
globally, including London, and has won over consumers with its signature
shaved Meteoric Brown Sugar and handmade Taiwanese jelly. The brand
uses whole brown sugar blocks that are freshly shaved to release their rich
aroma, paired with freshly made Taiwanese jelly to deliver layers of aroma and
texture, bringing together craftsmanship, quality and a distinctive
tea-drinking experience in every cup.
About TRUEDAN:
Founded in 2010, TRUEDAN is a
trendsetting bubble tea brand that redefines traditional tea culture through
bold innovation. By infusing classic flavours with contemporary creativity, the
brand delivers a refreshing beverage experience that is both visually
captivating and rich in flavour.
Among TRUEDAN's most iconic
signature offerings are its Shaved Meteoric Brown Sugar preparation and handmade
Taiwanese jelly. Combining traditional slow-cooked brown sugar
craftsmanship with its innovative freshly shaved technique, the brand shaves an
entire brown sugar block into delicate flakes right before serving, allowing
layers of rich caramel aroma to unfold while creating a captivating visual
experience. Complementing this is TRUEDAN's signature handmade Taiwanese jelly,
celebrated for its soft, delightfully chewy and silky texture. Widely
recognised as one of the brand's most distinctive products, it is also regarded
as a promising new-generation bubble tea topping beyond the traditional tapioca
pearl.
Driven by continuous product
innovation and artisanal craftsmanship, TRUEDAN currently operates nearly 80
outlets and has successfully expanded beyond Taiwan, building a strong
following and loyal fan base through its commitment to quality and
craftsmanship. The brand has also gained popularity among the younger
generation, with K-pop stars aespa's Winter and IVE's Jang Wonyoung publicly
sharing their interest in TRUEDAN. During their concerts in Taipei, Jang
Wonyoung revealed that she was eager to try TRUEDAN's Watermelon Oolong Tea,
while Winter later shared on Instagram that she had enjoyed the brand's
signature Brown Sugar Series.
In 2026, TRUEDAN officially entered
the Malaysian market, opening its first store at IOI City Mall in Kuala Lumpur.
In addition to bringing its popular brown sugar beverage series and signature
Taiwanese jelly, the brand is debuting its unique shaved brown sugar craft in
Malaysia for the first time, offering local consumers a refreshing and
innovative tea-drinking experience.
For more information, follow TRUEDAN
Malaysia on Facebook, Instagram, TikTok, and Little Red Book
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