MFMPA and MATRADE Explore Strategic Collaboration to Position Malaysia as an International Hub for Heritage, Culture, Tourism & Business Exchange
The Malaysia Fashion, Modelling & Pageant Association (MFMPA) paid a Courtesy Call to the Malaysia External Trade Development Corporation (MATRADE) to discuss strategic collaboration in strengthening Malaysia's position as a leading destination for heritage, culture, tourism, fashion and international business exchange in conjunction with Visit Malaysia 2026. Discussion at the roundtable The MFMPA delegation was led by its President, Dr. Jason Hee Jee Pin, and was warmly received by MATRADE Chief Executive Officer, Encik Bakar, together with Encik Abdul Halim, Encik Azfar Azhar and Puan Siti Aishah. The meeting focused on the development of the Malaysia International Heritage, Culture, Tourism & Business Exchange 2026, an international programme scheduled for December 2026, which is expected to attract delegates from China, ASEAN and other countries to Malaysia. During the discussion, MATRADE shared valuable strategic recommendations to strengthen the programme's int...