Treasure the little things in life.

Thursday, April 15, 2021

KL East Mall Raya & CSR Campaign Launch


The holy month of Ramadan speaks of self-reflection, quality family time and doing good for the communityEmbracing these sentiments, Sime Darby Property's KL East Mall, is supporting Yayasan Pendidikan Insani through its first Hari Raya Aidilfitri campaign.


INSANI is a not-for-profit organisation that provides early intervention care, therapy, and education for 50 children with autism from low-income families.


KL East Mall kicks tarted its Indahnya Syawal Kemeriahan Dirai campaign to raise a minimum of RM50,000 for the children and families under the foundation. From now until 16 May, shoppers can support the cause by donating a minimum of RM10 and get the chance to colour a piece of a puzzle from a large artwork for the organisation. Shoppers can also contribute a minimum of RM35 and receive an exclusive tote bag designed by Malaysian fashion brand Fiziwoo in collaboration with renowned chef Datuk Redzuawan Ismail, better known as Chef Wan.


Habib, which officially opened its store in KL East Mall, also pledged to contribute 100%  proceeds from the sales of 300 pieces limited edition pure gold wafers worth RM118 each to INSANI.


Taking opportunity of the launch of the KL East Mall’s Corporate Social Responsibility, Datuk Chef Wan and Fiziwoo also made their donations to INSANI as a kick-start to the charity initiative.


Sime Darby Property Group Managing Director, Dato’ Azmir Merican said, “The National Autism Society of Malaysia (NASOM) reports approximately 9,000 children are born with autism every year in Malaysia. That number is considerably high, and yet the awareness on the disorder remains low. Autism is one of the fastest growing disorders and must be addressed on a wider platform.


“Awareness on autism can be increased simply by talking about it. As a responsible property developer, Sime Darby Property does its part by actively organising initiatives in relation to the cause. We are proud to present this campaign which puts the spotlight on the community that has long been sidelined.”

Launch of the KL East Mall CSR “Act of Kindness” Campaign by piecing the puzzle to unveil the CSR campaign tagline. 

(L-R) En. Al Mustaqeem Mahmod Radhi - Executive Director of Yayasan Pendidikan Insani (INSANI) & Dato' Azmir Merican – Group Managing Director of Sime Darby Property.

Unveiling of charity Tote Bags with Datuk (Dr.) Chef Wan and Fiziwoo

(L-R) Mohd Hafizi Radzi Woo of Fiziwoo, Datuk (Dr.) Chef Wan, Dato' Azmir Merican, Izree Kai Haffiz of Fiziwoo

KL East Mall Hari Raya Corporate Social Responsibility "Act of Kindness" 

Campaign Donation from Habib Group.

(L-R) En. Al Mustaqeem Mahmod Radhi & Dato' Sri Meer Habib of Habib Group

KL East Mall Hari Raya Corporate Social Responsibility "Act of Kindness" 

Campaign Donation from Datuk (Dr) Redzuawan Ismail

(L-R) En. Al Mustaqeem Mahmod Radhi & Datuk Chef Wan

KL East Mall Hari Raya Corporate Social Responsibility "Act of

Kindness" Campaign Donation from Fiziwoo.

(L-R) En. Al Mustaqeem Mahmod Radhi & Mohd Hafizi Radzi Woo

KL East Mall aims to raise funds and awareness on autism through this campaign, as well as create a space for organisations like INSANI to share their expertise in caring for those affected by the development disorder. Find out more about INSANI, autism and the campaign at the G1 Concierge Desk.


In preparation for Hari Raja Aidilfitri celebrations, KL East Mall has beautifully dressed its atrium in larger-than-life orchids and batik with hints of traditional weavings. Shoppers can step onto the centre stage for a picture with giant orchids or take in the view of the orchid garden from the traditional gazebo.


During the campaign period, shoppers can also redeem goodies* such as exclusive green packets when they spend RM60 and above in a single receipt and premium plates for a minimum of RM200 in a maximum of two receipts.


Stay updated on KL East Mall activities at, Facebook (, Instagram ( and the KL East Mall Mobile App (available for download via the App Store and Google Play)


*While stocks last. Terms & Conditions apply.

About KL East Mall

KL East Mall is a retail and lifestyle boutique mall that fronts KL East, a 153-acre integrated development by Sime Darby Property. The mall is the group’s first 100 percent-owned retail mall development, spanning four retail floors with a nett lettable area of 384,210 sq. ft. The mall was designed as a trendsetting epicentre where fashion, music, style and art meet.


Situated at a focal point of numerous major intersections, KL EAST MALL is linked by 6 highways such as the Middle Ring Road 2 (MRR2), Damansara-Ulu Klang Expressway (DUKE), Sungai Besi-Ulu Kelang Elevated Expressway (SUKE), Karak Expressway, Ampang-Kuala Lumpur Elevated Highway (AKLEH) and Setiawangsa- Pantai Expressway (SPE). It is also connected to a network of public transportation, including convenient access to the Gombak Transit Terminal. The mall is located within proximity to TAR University College, International Islamic University Malaysia (IIUM) and Universiti Kuala Lumpur British Malaysian Institute (UniKL BMI).


KL East Mall boasts attractive opportunities for fashion outlets from all walks of life, businesses specialising in electronics and gadgets as well as home supply stores. The extensive retail offerings are complemented by a wide selection of F&B slots catered for foodies, walk-in diners and lifestyle-oriented shoppers.

Tuesday, April 13, 2021

Sa Sa Launches First Super Brand Day on Shopee

Sa Sa fans treated to exclusive deals with offers up to 88% 

Leading cosmetics, skincare and fragrance retailing group Sa Sa will be treating their fans with their inaugural Super Brand Day (SBD) on Shopee Mall. For two days, fans can indulge in a beauty spree with special discounts and deals for best-selling premium brands such as Estee Lauder, Kiehl’s, Laneige, Origins, Sulwhasoo, Suisse Programme and many more.


In conjunction with the platform-wide Raya Bersama Shopee campaign, the Sa Sa SBD will have a platform ‘takeover’ with irresistible beauty offerings up to 70% discount. Happening on 15 & 16 April, Malaysians are in for a treat for special deals such as Origins Mega Mushroom Skin Relief Soothing Treatment Lotion, Estee Lauder Advanced Night Repair Synchronized Recovery Complex II, LANCOME Youth Activator Serum, LANEIGE Water Sleeping Mask, SUISSE PROGRAMME Advanced Cellular Boosting Solution, Kiehl's Dark Spot Solution, SK II Pitera Essentials Facial Treatment Essence, Sulwhasoo Gentle Cleansing Foam EX and many more, offered at an exclusive price.


Kitty Kwok, Vice President of Business Development (eCommerce), Sa Sa International Holdings Limited, said, “Sa Sa’s online performance has grown tremendously with the presence of its Official Store on Shopee Mall over the past year, and became one of the top online beauty stores due to the support of our Malaysian fans and beauty brand lovers. Through the Super Brand Day on Shopee, we would like to share the happiness with all our customers by showering them with discounts, vouchers and giveaways. As we approach one of the most celebrated festivals of the year for our Malaysian customer base, we hope they can also take this opportunity to pamper themselves with these beauty treats for a bountiful and beautiful Raya.”


With over 1,500 beauty products listed on their store, there’s bound to be something for everyone during the Sa Sa SBD. Two types of Fortune Bags will be offered at the price of RM133 and RM93 that will surprise shoppers with mystery items in the bag.


Save more on Shopee by applying these vouchers upon checkout:


SASARM6 to enjoy RM6 off with a min spend of RM60;

SASARM22 to enjoy RM22 off with a min spend of RM220;

SASARM35 to enjoy RM35 off with a min spend of RM350 and

SASARM888 to enjoy RM100 off with a min spend of RM888.


Also, don’t miss out on the Shopee Live session happening on 16 Apr, 9PM as Sa Sa will be giving away special gifts as well as limited-time vouchers.


Enjoy store-wide free shipping when you purchase a minimum of RM50 on the Sa Sa Official Store during the Super Brand Day. Head over to to enjoy attractive offerings, and add your favourite products to your wishlist.

Checkout with ShopeePay for an effortless shopping experience during the Sa Sa Super Brand Day.

About Sa Sa

Sa Sa, a leading beauty product retailing group in Asia, runs one-stop cosmetics specialty stores selling diverse quality products ranging from skincare, fragrance, make-up, hair care, body care products, as well as health and beauty supplements under more than 700 brands. Sa Sa operates an approximate of 260 retail stores in the Hong Kong and Macau SARs, Mainland China, Singapore and Malaysia, as well as provides customers with convenient shopping experience across multiple online platforms.

The Group has been included in the Hang Seng Composite SmallCap Index, FTSE World Index Series and, MSCI Index Series. It has been a constituent member of Hang Seng Corporate Sustainability Benchmark Index since 2011. Sa Sa has also been an eligible stock for Shenzhen-Hong Kong Stock Connect since 2016.



Wednesday, April 7, 2021

Pasar Malam Scene after MCO


Can I have a show of hands for those who love Pasar Malams? Who doesn't love Pasar Malams. Gosh! I miss my Pasar Malams full of activities, hustle and bustle and lots of people. Kinda meriah don't you think so? But hanging out at Pasar Malams after MCO is never the same again. The crowds these days are lesser and stalls are also lesser too! Business owners will say aiyooooo business tak bagus these days. Who can blame them? Ramai yang shy away from crowded places after the Covid 19 scare which lasted for more than a year. Our lives will definitely be impacted and never the same again. Some are even too paranoid to go out or hang around places with too many people. It's all about social distancing these days!

A seller managing his quiet stall at the Chow Yang Pasar Malam on Thursday nights.

Street food is probably the best during Pasar Malam visits. On and off I do see some really creative street food. Most probably inspired by Taiwan snacks. But not all are nice. One of my favourite is the Taiwan sausage. My favourite Pasar Malam is usually the one in SS2 (near MCDONALDS SS2). These days I heard the Pasar Malam in SS2 buka 2 hari. Mondays and Tuesdays and so they split the number of vendors to not overcrowd one day, which I find it a good thing too since it's all spread out. Buying food in Pasar Malam ain't cheap. You tend to buy until syiok syiok without realizing the damage to your pocket. Especially when you shop for food when you're extremely hungry. You will tend to buy more!

So how long have you not been to a Pasar Malam? Tell me.



In conjunction with Hari Raya Aidilfitri, Malaysia’s iconic Sungei Wang Plaza mall is collaborating with Shopee Malaysia to present a unique festive experience. Themed ‘Hurey Raya’, Sungei Wang Plaza invites shoppers to cheer the arrival of Hari Raya at the mall’s vintage and on-trend Raya village, adorned with Shopee’s decorative and engaging “Raya Bersama Shopee” campaign, from 9 April till 16 May 2021.

This exclusive collaboration between Sungei Wang Plaza and Shopee is a part of the mall’s immediate stimulus plan which aims to accelerate digitalisation and demonstrate the advantages of online and offline sales to boost retailer’s confidence in adapting alternate ways for business growth.

“We are glad to join forces with Shopee in providing our retailers additional opportunities to interact with customers digitally, driving footfall to their stores in our mall through digital marketing as well as provide greater accessibility to our customers. Shoppers these days prefer things at ease and that is what we want to deliver,” said Joseph Teo, Centre Manager of Sungei Wang Plaza.

After the rejuvenation of the new annexe block, JUMPA @ Sungei Wang in 2019, stay tuned for a major transformation of the mall as it is undergoing the last stages of upgrading works with a brand-new facade facelift equipped with a bright warm main entrance. While the main entrance is under renovation, shoppers can walk through a ray of classic Raya decorations at the centre court where they can take memorable Insta-worthy shots.

Apart from the aesthetics, a variety of Raya offerings and promotions are also available. Sungei Wang Plaza & Shopee have prepared an array of fun activities, both offline and online, for everyone to enjoy throughout the campaign period.  


Sungei Wang Plaza will be on Shopee Live! Catch us on Shopee Live on 9 April at 12.00pm. Catch deals and promotions from as low as RM5, happening exclusively during the Durian Runtuh session.


Sungei Wang Plaza exclusively joins Shopee with an official store on the platform featuring a wide range of products and brands from our own retailers. This initiative is to enable our retailers to adapt to the new normal and to create a balance between offline-and-online sales. Shoppers can now shop both online and offline to make purchases with exclusive deals during this Raya season. Terms and conditions apply.


Enjoy RM10 rebate promo code when you order food & beverages for your Buka Puasa Session or Meals from any participating F&B outlets in Sungei Wang Plaza via GrabFood. With minimum purchase of RM25. Terms and conditions apply.


Check out our Hurey Bazaar featuring a homegrown variety of retail offerings from Baju Raya to Raya Cookies at affordable prices to complete your festive item checklist. 


Hurey Raya Sales which is an exclusive on ground sales will run from 7 May till 9 May 2021. The 3-day sale will feature exclusive fashion products, food & beverages and many more from as low as RM5. 


Redeem Sungei Wang Plaza weekly collectable exclusive Raya packet and a Raya edition Canister to place your Raya treats with a minimum spend of RM100 and RM150 respectively in a maximum of two (2) accumulated receipts. Terms and conditions apply.


Be rewarded when you shop at Sungei Wang Plaza! A total of RM88,888 worth of prizes comprising iPhone 12 Pro, Gold Wafer, Realme C15, RM158 shopping cash and merchandise to be won! Join the lucky draw with a minimum spend of RM68 in a maximum of two (2) accumulated receipts. Terms and conditions apply.


Redeem two (2) hours of complimentary parking with any amount spent. Terms and conditions apply.

Rest assured all standard operating procedures (SOP) set by the government will be practiced throughout the campaign period to create a safer shopping experience.

Let’s create lasting memories this Raya and celebrate the festive of gratitude with family and friends while spreading joy and happiness!

For more information, visit Sungei Wang Plaza’s website at or check real-time updates on Sungei Wang’s Facebook page at

About Sungei Wang Plaza

Sungei Wang Plaza positions itself as a vibrant shopping hub in the heart of Kuala Lumpur with repertoire of choices in fashion, accessories, mobile phones, gadgets, beauty and many more at affordable rates for all kinds of shoppers. The mall has an aggregate retail floor area approximately 800,000 square feet (sq. ft.) and key anchor tenant includes Giant Supermarket, JUMPA @ Sungei Wang, Blastacars, Camp5, Daiso and MR. DIY. Sungei Wang Plaza has received many local and international awards and accolades over the years, including the Kuala Lumpur Mayor’s Tourism Awards 2011 Award for Excellence in Shopping Mall Category and the prestigious FIABCI Prix d'Excellence under the Special Award (Retail Properties Category) in 1996.


Tuesday, April 6, 2021

Shopee 4.4 Mega Shopping Day

 Shopee captures midnight shopping demand at 4.4 Mega Shopping Day, sees 6 times spike in items sold at 2-hour Midnight Mega Sale


 Strong shopper demand driven by non-stop value deals and newly introduced

Midnight Mega Sale and Shopee Premium Brands Festival

E-commerce platform Shopee recorded a successful first 4.4 Mega Shopping Day. At the Midnight Mega Sale from 12am to 2am, 6 times more items were sold on Shopee compared to an average day. Across the region, users also enjoyed non-stop entertainment with 80 million plays on Shopee’s in-app games and 32 million minutes watched on Shopee Live on average daily.


On 4 April, Shopee’s regional 4.4 Mega Celebrity, MAMAMOO, also captured the hearts of millions of fans and users with exclusive performances of their latest hits ‘Hip’ and ‘Egoistic’ on Shopee Live.


Shopee unlocked new growth opportunities for its premium brand partners at the first Shopee Premium Brands Festival. Across the region, more consumers turned to Shopee Premium for the first time, with 4.5 times more orders recorded at the festival than in the week leading up to it. In Malaysia, Shopee Premium brands saw a strong uptick in demand throughout the campaign period, with Elizabeth Arden, Laneige and L’Occitane among the most popular. Top products include sleeping masks, beauty serums, and fashion apparel.


Ian Ho, Regional Managing Director of Shopee said, “We are very pleased to see the strong performance of our first 4.4 Mega Shopping Day, as we bring users the excitement of our signature shopping events all year round. Shopee is constantly ahead of evolving consumer trends in the market, and the Midnight Mega Sale and Premium Brands Festival are a few of the many ways we innovate to meet the needs of our shoppers. We are grateful for the unwavering support by users, sellers, and brand partners at our first big shopping event of the year, and will continue to bring greater value to all shoppers while helping brands and sellers accelerate their growth on Shopee.”

Ian Ho, Regional Managing Director, Shopee


Highlights of Shopee 4.4 Mega Shopping Day in Malaysia


In Malaysia, 4.4 Mega Shopping Day delivered great value to shoppers through unbeatable deals from a wide range of brands and sellers. Malaysians took the chance to fulfil their essential and household needs with Home & Living, Health & Beauty, Groceries & Pet Products as well as Electronics emerging as most popular categories on 4 April.


     Home & Living: Parents sought to purchase stationeries for their children with over half a million units sold, in preparation for the reopening of schools this week.


     Health & Beauty: Shopee saw a comeback of surgical face mask demand with more than 5.7 million pieces bought, as Malaysians prepare to return safely to offices at full capacity following the Government’s removal of the 30% capacity rule in offices nationwide.

     Groceries & Pet Products: Household supplies recorded an unexpected surge in sales with an uptake of over 24,000 units of mosquito repellent, likely due to the current hot weather in the country.


     Electronics: Shoppers bought products to refurbish and clean their living spaces at 4.4 Mega Shopping day, with more than 12,000 orders for vacuum cleaners purchased from brands like PerySmith, Xiaomi and Airbot. Mobile and gadgets also saw strong demand, with POCO recording more than 14,000 units of smartphones sold on 4 April where shoppers got to enjoy up to RM200 discount on the phones.

Happy Shopping!

Tuesday, March 30, 2021





 Get ready as the World’s Biggest Book Sale, with up to 99% off the recommended retail price, is making a comeback with a Hybrid Sale combining the much-awaited Big Bad Wolf Book Sale’ on-ground Book Sale event together with the Online Book Sale. The first-ever Hybrid Big Bad Wolf Book Sale Malaysia 2021, will kick-off from the 1st to 12th of April 2021, offering book lovers and bibliophiles alike, the chance to browse and shop from more than 60,000 book titles.


After a long hiatus, due to the global COVID-19 pandemic, the Big Bad Wolf Book Sale is set to make a come-back with a bang, by hosting not one but two on-ground Sales in the Southern region of Malaysia. The Toppen Shopping Centre and AEON Mall Dato’ Onn, Johor Bahru, will be Big Bad Wolf Book Sale’ ‘wolf dens’ for 12 consecutive days [10 am to 10 pm], where shoppers can peruse at their own leisure, through a vast collection of books that are sold at amazingly low prices!   


For those who want to shop from the comfort of their own homes, the Big Bad Wolf Online Book Sale’ e-commerce website will be available live 24 hours a day at


Shoppers will be spoilt for choice at the Hybrid Big Bad Wolf Book Sale Malaysia 2021 as both Sales will be offering bestseller titles ranging from popular novels to science fiction, romance, literature, graphic art and business books to architecture, cookbooks, and many more, all under one website and at two on-ground locations in the heart of Johor Bahru.


“We are extremely excited and thrilled to be kicking-off our maiden comeback Big Bad Wolf Book Sale for 2021 by launching our first-ever Hybrid Book Sale that will run for 12 consecutive days. We have partnered with Toppen and AEON to hold our on-ground Sales in Johor Bahru that will be open daily from 10 am to 10 pm. Simultaneously, our Online Book Sale’ e-commerce website will be going live 24 hours daily to cater to our customers nationwide. We could not hold our World’s Biggest Book Sale for more than a year now due to the pandemic. Hence, we decided to host a Hybrid Book Sale to ‘quench the thirst’ of our loyal customers who have been patiently waiting for the Big Bad Wolf Book Sale to return,” said Andrew Yap, Co-Founder of Big Bad Wolf Books.


“There are amazing deals such the ‘1SEN Deal’ on offer for the Hybrid Book Sale as well free shipping within Peninsular Malaysia with a net purchase of RM180 and 50% off shipping with no minimum spend for orders and delivery within East Malaysia,” added Yap.


For our customers and staff's safety and hygiene, preventive safety SOPs measures, and precautions enforced by the Government of Malaysia will be adhered to at all times. Customers entering the Sale will be constantly monitored to ensure that they wear a mask and maintain a safe distance from one another while shopping.




The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. The primary mission, in the words of the Founders, is to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible, to EVERYONE.

Known as the World's Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading and inspire them to pursue their dreams and, importantly, empower them with the knowledge to realise them. We believe that the more knowledge that one gains, the better-equipped a person is to meet the exacting demands of today’s competitive world.

Since its inception, the Big Bad Wolf Books Sale has evolved tremendously, going global and touring 34 cities in 12 countries, such as Cambodia, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Thailand, Taiwan, and the United Arab Emirates.