TRUEDAN Introduces Its Shaved Meteoric Brown Sugar and Signature Handmade Taiwanese Jelly to Malaysia
What's the Next Big Bubble Tea Topping in Malaysia? Craftsman's Meteoric Brown Sugar Series Tapioca pearls have dominated the bubble tea scene for more than two decades. Coconut jelly, taro balls and other toppings have each enjoyed their moment in the spotlight. But what will be the next bubble tea topping to capture the hearts and social feeds of Malaysians? TRUEDAN's hoarding at IOI City Mall A mysterious hoarding at IOI City Mall may have just offered the first clue. Featuring warm caramel-brown tones, the installation showcases a giant "Sweet Meteor" descending alongside the teaser: “A SWEET METEOR IS ABOUT TO ARRIVE. LANDING THIS AUGUST. MALAYSIA, ARE YOU READY?” The installation immediately caught the attention of mall visitors, with many stopping to take photos before taking to social media to speculate: "What's the Sweet Meteor?" "Is this a new bubble tea brand?" "It looks like brown sugar." "I heard there's a n...
