TRUEDAN Introduces Its Shaved Meteoric Brown Sugar and Signature Handmade Taiwanese Jelly to Malaysia
What's the Next Big Bubble Tea Topping in Malaysia?
Tapioca pearls have dominated the bubble tea scene for more than two decades. Coconut jelly, taro balls and other toppings have each enjoyed their moment in the spotlight. But what will be the next bubble tea topping to capture the hearts and social feeds of Malaysians?
.JPG)
A mysterious hoarding at IOI City Mall may have just offered the first clue. Featuring warm caramel-brown tones, the installation showcases a giant "Sweet Meteor" descending alongside the teaser:
“A SWEET METEOR IS ABOUT TO ARRIVE. LANDING THIS AUGUST. MALAYSIA, ARE YOU READY?”
The installation immediately caught the attention of mall visitors, with many stopping to take photos before taking to social media to speculate:
"What's the Sweet Meteor?"
"Is this a new bubble tea brand?"
"It looks like brown sugar."
"I heard there's a new topping called Taiwanese jelly."
The "Sweet Meteor" marks the arrival of TRUEDAN, the Taiwanese bubble tea brand making its Malaysian debut.
More Chewy Than Tapioca Pearls? Could Handmade Taiwanese Jelly Be Malaysia's Next Bubble Tea Craze?
In Malaysia, tapioca pearls have become almost synonymous with bubble tea. However, as consumers increasingly seek richer and more exciting textural experiences, TRUEDAN's signature Handmade Taiwanese Jelly is emerging as a new topping worth watching.
Offering a unique texture somewhere between grass jelly, mochi and tapioca pearls, it delivers a soft yet satisfyingly chewy bite. More chewy than tapioca pearls and bouncier than coconut jelly, it remains silky smooth while providing an enjoyable mouthfeel without feeling overly heavy.
Many first-time drinkers are pleasantly surprised by its familiar yet refreshingly different texture.
A common reaction is:
"I never knew bubble tea could have a texture like this."
Freshly Shaved Meteoric Brown Sugar Draws the Attention.
Signature Handmade Taiwanese Jelly Is the Brand's Best-Kept Secret.
For the first time, the brand is bringing its signature
Freshly Shaved Meteoric Brown Sugar preparation to local consumers. A solid
block of brown sugar is shaved in-store for every order. As delicate flakes
gently fall, an irresistible caramel aroma fills the air, resembling the
descent of a sweet meteor, hence, the very inspiration behind the mysterious
hoarding at IOI City Mall.
While the shaved brown sugar provides the visual spectacle, TRUEDAN believes its handmade Taiwanese jelly is the true secret behind the brand's loyal following. Together, these elements create TRUEDAN's most signature and representative combination.
Taiwanese Crispy Milk Donuts Series
Beyond its signature beverages, TRUEDAN will also introduce its Taiwanese Crispy Milk Donuts Series to Malaysia. Made from fresh milk dough and fried to order, the doughnuts feature a crispy exterior with a soft, fluffy centre that is light and never greasy. Alongside the Original flavour, customers can also enjoy Kunafa Chocolate and Kunafa Pistachio, offering an even richer dessert experience.
Founded in 2010, TRUEDAN has since expanded into multiple countries and regions worldwide, earning a loyal following through its signature shaved brown sugar beverages and handmade Taiwanese jelly.
With the unveiling of the hoarding at IOI City Mall, the
brand has officially begun the countdown to opening its first Malaysian outlet.
At the same time, conversations surrounding its signature handmade Taiwanese
jelly are steadily gaining momentum.
After tapioca pearls, could handmade Taiwanese jelly become
Malaysia's next must-try bubble tea topping?
About TRUEDAN:
Founded in 2010, TRUEDAN is a trendsetting bubble tea brand that redefines traditional tea culture through bold innovation. By infusing classic flavours with contemporary creativity, the brand delivers a refreshing beverage experience that is both visually captivating and rich in flavour.
Among TRUEDAN's most iconic signature offerings are its
Shaved Meteoric Brown Sugar preparation and handmade Taiwanese jelly. Combining
traditional slow-cooked brown sugar craftsmanship with its innovative freshly
shaved technique, the brand shaves an entire brown sugar block into delicate
flakes right before serving, allowing layers of rich caramel aroma to unfold
while creating a captivating visual experience. Complementing this is TRUEDAN's
signature handmade Taiwanese jelly, celebrated for its soft, delightfully chewy
and silky texture. Widely recognised as one of the brand's most distinctive
products, it is also regarded as a promising new-generation bubble tea topping
beyond the traditional tapioca pearl.
Driven by continuous product innovation and artisanal
craftsmanship, TRUEDAN currently operates nearly 80 outlets and has
successfully expanded beyond Taiwan, building a strong following and loyal fan
base through its commitment to quality and craftsmanship. The brand has also
gained popularity among the younger generation, with K-pop stars aespa's Winter
and IVE's Jang Wonyoung publicly sharing their interest in TRUEDAN. During
their concerts in Taipei, Jang Wonyoung revealed that she was eager to try
TRUEDAN's Watermelon Oolong Tea, while Winter later shared on Instagram that
she had enjoyed the brand's signature Brown Sugar Series.
In 2026, TRUEDAN officially entered the Malaysian market, opening its first store at IOI City Mall in Kuala Lumpur. In addition to bringing its popular brown sugar beverage series and signature Taiwanese jelly, the brand is debuting its unique shaved brown sugar craft in Malaysia for the first time, offering local consumers a refreshing and innovative tea-drinking experience.
Comments
Post a Comment