Sunplay Marks 5th Year of “Sending Love & Care to the Ocean” with Coral Reef Rehabilitation Project in Pulau Pom Pom, Semporna

Sunplay, a leading sunscreen brand under Rohto-Mentholatum (M) Sdn. Bhd., proudly marks the 5th anniversary of its signature CSR initiative, “Sending Love & Care to the Ocean,” through a meaningful partnership with the Tropical Research and Conservation Centre (TRACC) to rehabilitate coral reefs in Pulau Pom Pom, Semporna. Planting of Coral Fragments This year’s initiative focuses on the installation of two large-scale 3D artificial reef structures and the restoration of over 420 coral fragments, building on last year’s successful planting of 400 fragments in Tioman Island. Maintenance of Coral Fragments Sunplay’s collaboration with TRACC—renowned for pioneering coral rehabilitation on sloping ocean beds—highlights the brand’s dedication to impactful, science-driven conservation efforts. These sloped seabeds, unlike flat terrains, are far more susceptible to sediment movement and instability, making restoration efforts significantly more complex. Pulau Pom Pom’s unique under...