SNUGGLE INTO THE SEASON WITH SUNWAY MALLS’ ‘COZY COZY CHRISTMAS’ CELEBRATION
Imagine stepping into a space where soft textures, twinkling lights and the gentle hum of festive music come together to wrap you in warmth and cheer. This holiday season, Sunway Malls brings that vision to life through its nationwide campaign, ‘Cozy Cozy Christmas’, inspired by the global “kidult” trend that celebrates playful nostalgia and the comfort of cute, comforting collectibles – all while offering shoppers a welcoming place to browse, dine and enjoy the simple joys of the season.
Across all
Sunway Malls nationwide, visitors will be welcomed into immersive, cozy-themed
installations brought to life by plush textures, whimsical characters and
heartwarming experiences. From creative workshops to meaningful acts of giving,
Cozy Cozy Christmas invites everyone to slow down, reconnect and
rediscover the comforting magic of Christmas.
Kicking off
the campaign at Sunway Pyramid, HC Chan, CEO of Sunway Malls officiated the Cozy
Cozy Christmas launch together with the management teams and partners from
across the group. “This year's theme pays homage to coziness, be it visually or
emotively. Sunway Malls hope to create
the sense of warmth, belonging and kinship. As with any festivity, it is
important to rekindle the joy of the season and celebrate its traditions,”
shared Chan.
Adding to the
festivities, UOB Bank comes on board as the campaign’s official banking
partner, bringing exclusive perks and festive privileges for shoppers throughout
the season.
Sunway Pyramid:
The Heart of Cozy Wonder
Cozy Cozy Christmas runs from 21 November 2025 to 4 January 2026 at LG2 Blue Concourse, where Leo, the Festive Navigator, welcomes visitors into a glowing landscape of warmth and whimsy.
At the heart of it
all is a 40-feet Giant Tree Walkway and a 15-feet Cozy Leo Display set the
stage for holiday cheer, while A Cozy Playtime invites children to jump into
fun and families to shop at festive pop-ups by Famous Amos, Luna Jewellery,
Hydro Flask, Kiehl’s, and GOLD.
Guests can also join
Joyful & Cozy Workshops to craft personalised keychains or wrap gifts at
the Cozy Gift-Wrapping Station – complimentary and full of festive flair.
Weekends sparkle with Christmas on Ice featuring Santa, Leo & Leona, plus
Santa and Santina appearances (every Saturday and on Christmas Eve and Day, 3PM
at LG2 Blue Concourse & 5PM at GF Oasis). The magic continues every evening
with a 35-feet Snowy Experience, turning the Blue Entrance into a snow-kissed
scene.
Cozy Christmas at Sunway Pyramid also extends warmth to the community through the Spirit of Cozy Giving. By adopting a plushie, shoppers can support Donate to GOLD (Generating Opportunities for Learning Disabilities), sending joy to those with disabilities.
Through Snap, Share & Support, every photo tagged with #CozyCozyChristmas
#CozyAtPyramid #TogetherForGood contributes RM1 to GOLD – a simple way to turn
festive memories into acts of kindness.
From
28 November 2025 to 4 January 2026, shoppers who spend a minimum of RM150 and
above in up to two same-day transactions across participating Sunway Malls can earn
a digital spin chance on the Sunway Super App. Each spin unlocks instant
festive surprises from exclusive vouchers to cozy gifts, adding an extra
sparkle to every visit this Christmas!
As
the year draws to a close, Sunway Malls invites everyone to enjoy a Cozy
Cozy Christmas!

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