HADA LABO’S ‘SENDING LOVE & CARE TO NATURE’ CSR INITIATIVE MARKS SIXTH YEAR JOURNEY WITH GREEN INITIATIVE AT UPM AND UPSI

Building on five successful years of environmental conservation, Hada Labo will plant 1,500 Kelat Paya (Syzygium myrtifolium) trees across the campuses. The initiative aims to enhance air quality, promote biodiversity, and create cooler, healthier learning environments for students while benefiting the surrounding community.

UPM Mock Cheque Handover Ceremony

“Urban tree-planting is more important than ever as cities face rising temperatures, pollution, and shrinking green spaces. By nurturing sustainable environments on campus, Hada Labo hopes to inspire students to embrace environmental responsibility and build a greener future,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

 

The initiative leverages the expertise of MNS and the support of Watsons Malaysia’s extensive retail network to maximise impact. Together, these partnerships ensure that tree-planting efforts deliver real environmental benefits while also raising awareness of sustainability among students and the public.

 

UPM Tree Planting On-ground Activation

From the academic front, the universities collaborators embraced the project as a valuable learning opportunity. Universiti Putra Malaysia (UPM recognises the initiative as an avenue to translate sustainability concepts into real-world practice. The programme aligns closely with the university’s ongoing efforts to advance research and innovation in agriculture and environmental stewardship, while fostering greater ecological awareness among students.

 

UPSI Student Tree Planting 

UPSI Mock Cheque Handover Ceremony

Meanwhile, Universiti Pendidikan Sultan Idris (UPSI) continues to see its strong participation, where the initiative builds upon last year’s success. The hands-on experience has encouraged students to take an active role in sustainability practices and view their involvement as part of a broader movement towards a greener future.

 

The program is funded through a RM50,000 contribution from Hada Labo, generated from product sales at Watsons Malaysia. This underscores the brand’s commitment to giving back to the community while advancing environmental causes.

 

Since its launch in 2020, the ‘Sending Love & Care to Nature’ campaign has planted more than 6,800 trees nationwide. The initiative continues to align with the United Nations Sustainable Development Goals (SDGs), particularly Climate Action (SDG 13) and Sustainable Cities and Communities (SDG 11), showcasing Hada Labo’s long-term dedication to both the environment and community well-being.

 

For more information or to support the ‘Sending Love & Care to The Nature’ campaign, kindly log on to https://hadalabo.com.my/ or visit the official Hada Labo Malaysia Facebook page https://www.facebook.com/MyHadaLabo/.

 

 

 

Hada Labo skincare philosophy:

“PERFECT X SIMPLE” 

 

For ultimate perfection and ultimate simplicity 

Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorants, fragrances and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else... 

 

About The Mentholatum Company 

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by

 

Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and

toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. 

 

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC and Dermistry.