GOING BEYOND BORDERS AND SKINCARE: OXY EXPANDS ‘SENDING LOVE & CARE TO CHILDREN’ INITIATIVE TO UNDERSERVED STUDENTS IN JOHOR

OXY EXPANDS ‘SENDING LOVE & CARE TO CHILDREN’ INITIATIVE TO 

UNDERSERVED STUDENTS IN JOHOR 

Literacy, Sports and Wellness Activities Aim to Equip Underserved Students with the Knowledge, Confidence and Resilience to Become Tomorrow’s Leaders

Mock Cheque Handover To All Schools

OXY, a trusted skincare brand under Rohto-Mentholatum, is expanding its “Sending Love & Care to Children” initiative beyond the Klang Valley for the first time, reaching 160 underserved students across four primary schools in Masai, Johor. 

Now in its 5th consecutive year, the initiative is organised in partnership with Watsons Malaysia and MyKasih Foundation. Building on its previous programmes that have benefited 935 Orang Asli students, OXY continues its mission to provide children from underserved communities with greater access to learning opportunities and holistic development.

This year, the programme supports students from Sekolah Kebangsaan Perigi Acheh, Sekolah Kebangsaan Tanjung Langsat, Sekolah Jenis Kebangsaan Tamil Masai and Sekolah Kebangsaan Bandar Seri Alam.

Students With OXY Goodie Bags

Selected students will participate in structured after-school programmes designed to strengthen their reading, writing and numeracy skills. The participating schools will also receive classroom learning aids and mini libraries tailored to their respective needs, helping to create more supportive and engaging learning environments.

“Education has the power to shape not only what children know, but also who they believe they can become,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

“As we expand this initiative to Johor, we hope to give more children the opportunity to learn with confidence, discover their potential and build brighter futures. Through education, sports and wellness, we aspire to nurture future leaders who are equipped academically, physically and emotionally—and who remain eager to learn, grow and become better every day.” 

Beyond academic support, the initiative includes sports and wellness activities that encourage students to develop teamwork, communication, perseverance and self-confidence. Football clinics together with track-and-field sessions were conducted to provide students with opportunities to stay active, form meaningful connections and experience learning beyond the classroom.

Students Participating in Football Drill

The activities are supported by OXY employees and volunteers, reflecting the brand’s belief that every child deserves the opportunity to grow into a knowledgeable, healthy and confident individual. 

Through MyKasih Foundation’s established school-support ecosystem, the literacy interventions are customised according to each school’s needs to deliver more sustainable and meaningful educational outcomes.

The programme is funded through OXY’s fundraising campaign, under which RM1 from every OXY product sold in Watsons Malaysia from 1st Aug 2026 to 31st Aug 2026 is channelled to the education fund. This year, a total of RM50,000 was raised to support students across the four participating schools in Johor.

Aligned with the United Nations Sustainable Development Goals—SDG 4: Quality Education and SDG 10: Reduced Inequalities—OXY’s “Sending Love & Care to Children” initiative reflects the brand’s continuing commitment to empowering children, uplifting communities and creating a more inclusive future.

For more information or to support the 'Sending Love & Care to Children’ campaign, please visit https://oxy.com.my/ or the official Oxy Malaysia Facebook page: https://www.facebook.com/OxyMalaysia/.

About The Mentholatum Company 

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

 

Brands under Mentholatum: Lipice, OXY, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Deep Heating Rub, Mentholatum Acnes, and Melano CC