SUNPLAY EXPANDS MARINE CONSERVATION EFFORTS TO INCLUDE SEA TURTLE PROTECTION IN SEMPORNA
SUNPLAY EXPANDS MARINE CONSERVATION EFFORTS TO INCLUDE SEA TURTLE PROTECTION IN SEMPORNA
Sunplay ‘Sending Love
& Care to the Ocean’ CSR Initiatives Include
Coral Reef
Rehabilitation and Turtle Conservation Efforts
Sunplay,
a leading sunscreen brand under Rohto-Mentholatum (M) Sdn. Bhd., is reinforcing
its commitment to protecting Malaysia’s marine ecosystems through the sixth
year of its Sending Love & Care to the Ocean Corporate Social
Responsibility (CSR) initiative.
This year, the initiative has expanded beyond coral reef rehabilitation
to include sea turtle conservation in Pulau Pom Pom, Semporna—one of Malaysia’s
richest marine biodiversity areas. The expanded programme supports both marine
habitat restoration and the protection of vulnerable marine species.
As part of the coral reef restoration programme, two large-scale 3D
artificial reef structures will be constructed and deployed on degraded reef
slopes that have been severely affected by prolonged blast-fishing activities.
The structures will provide artificial habitats for marine life and a
stable foundation for the transplantation of 480 new coral fragments. This
effort is intended to support marine biodiversity and accelerate reef recovery
in damaged areas.
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In parallel, Sunplay is supporting a 3-month Turtle Hatchery and Nest
Protection Programme during the peak nesting season from June to August. Under
the programme, 50 vulnerable nests belonging to Green Turtles and critically
endangered Hawksbill Turtles will be identified and carefully relocated to
protected hatchery environments to improve the hatchlings’ chances of survival.
The programme is expected to support the safe hatching and release of
approximately 3,750 turtle hatchlings into the ocean, contributing to the
long-term conservation of these threatened species.
Coral reefs continue to face mounting threats from climate change,
pollution and unsustainable fishing practices, placing increasing pressure on
marine ecosystems worldwide. The decline of coral reefs has serious
implications for marine biodiversity, coastal protection, food security and the
survival of species—including sea turtles—that depend on healthy marine
habitats.
By supporting both coral reef restoration and sea turtle conservation,
Sunplay is taking a more holistic approach to protecting and restoring marine
ecosystems.
“At Sunplay, we take our responsibility to protect the ocean seriously,
particularly as environmental pressures continue to intensify. Ocean health is
deeply interconnected. The continued decline of coral reefs not only weakens
marine biodiversity but also disrupts the balance of the wider ecosystem on
which species such as sea turtles depend,” said Lim Mei Yuen, General Manager
of Rohto-Mentholatum (M) Sdn. Bhd.
“This is why we are expanding our efforts beyond coral reef restoration
to include sea turtle conservation in Semporna. Through this broader approach,
we hope to contribute towards a healthier and more resilient marine environment
for future generations.”
“Together with TRACC’s scientific expertise and proven conservation work
on the ground, we remain committed to strengthening this partnership and
creating a greater, long-term impact on marine conservation,” Lim added.
The initiative is supported by a consumer-driven fundraising campaign. A
portion of the proceeds from selected Sunplay products sold at Watsons Malaysia
during the campaign period will be channelled towards Sunplay’s marine
conservation projects in Semporna.
The campaign also supports the objectives of the United Nations
Sustainable Development Goal 14: Life Below Water, further reinforcing
Sunplay’s ongoing commitment to environmental sustainability and marine
ecosystem conservation.
Sunplay Ultra Eco-Safe UV
Lotion: Protecting Skin While Respecting Marine Life
Sunplay’s commitment to
ocean conservation extends beyond its CSR initiatives to its product
innovation.
Sunplay Ultra Eco-Safe UV Lotion is formulated with reef-conscious
considerations to provide effective everyday sun protection while helping
consumers make more environmentally mindful choices.
Featuring EcoProtect™ Technology and 100% non-nano zinc oxide, the
sunscreen provides broad-spectrum protection against UVA and UVB rays while
remaining gentle on sensitive skin.
Its lightweight and water-resistant formulation makes it suitable for
outdoor and water-based activities, allowing consumers to enjoy the sun
responsibly while supporting Sunplay’s commitment to a cleaner and healthier
marine environment.
For more information about Sunplay’s “Sending Love & Care to the
Ocean” initiative, visit Sunplay Malaysia social media page on Facebook, IG and
TikTok.
About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and
marketer of non-prescription drugs and healthcare products. Headquarters are in
Orchard Park, New York, U.S.A with operations in Australia, South Africa,
Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea,
P.R China, India and Japan.
Manufacturing
is carried out in 26 locations around the globe and marketing / distribution in
over 150 countries. The company, privately held for 99 years, was acquired by
Rohto Pharmaceutical Company
Ltd. of Osaka,
Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market
with top selling products in the eye care, topical and stomach relief categories.
Since 1889, The
Mentholatum Company has grown and prospered from a small purveyor of soaps and
toiletries into an international company, marketing quality proprietary
medicines around the world. In the United States, and in many countries around
the world, the Mentholatum family of products has earned a reputation for
quality and value. Every Mentholatum brand is sold with an unconditional
guarantee of satisfaction.
Brands under
Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes,
Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.
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