Intermark Mall and Play Nation Bring the Joy of Malaysia to Life with Serasa Merdeka 2.0

Intermark Mall and Play Nation Bring the Joy of Malaysia to Life with Serasa Merdeka 2.0

A joyful celebration of Malaysia's beloved kopitiam culture, where nostalgic flavours, playful experiences and the spirit of togetherness come together to create lasting memories.

 

Intermark Mall & Play Nation present Serasa Merdeka 2.0

There is no environment quite as nostalgic as the scents and sounds of the neighbourhood kopitiam. It's where mornings begin over kaya toast and perfectly soft-boiled eggs, where stories are shared over steaming cups of kopi, and where people from every walk of life naturally gather around the same table. In many ways, it is the heart of our everyday muhibbah – a place where food becomes a common language and simple moments become lasting memories.

This Merdeka, that familiar warmth comes to life at Intermark Mall with the return of Serasa Merdeka 2.0. Held in conjunction with Malaysia's 69th National Day and Visit Malaysia Year 2026, the campaign celebrates everything Malaysians love about our shared culture – from nostalgic kopitiam favourites and playful experiences to meaningful community initiatives that encourage everyone to celebrate together.

Intermark Mall and Play Nation reunite once again to create an experience that is uniquely Malaysian. Together, they transform the mall into a vibrant destination where visitors can rediscover childhood memories, collect exclusive keepsakes and celebrate the little moments that bring people closer.

Located in the heart of Kuala Lumpur, Intermark Mall is home to a diverse community of office workers, residents, expatriates, and international visitors. Serasa Merdeka 2.0 reflects that diversity, inviting everyone – whether Malaysian or experiencing Merdeka for the very first time – to share in the warmth, hospitality and multicultural spirit that make Malaysia so special.

As part of the integrated Intermark precinct, Serasa Merdeka 2.0 is also supported by AmanahRaya-Kenedix REIT Manager Sdn. Bhd., reflecting a shared commitment to fostering a vibrant and connected community across the retail, office and hospitality components of the development.

A patriotic performance by students from Primrose Hill International School

The festivities officially began with a heartwarming performance by students from Primrose Hill International School, who filled the mall with patriotic pride through renditions of Negaraku and the timeless folk favourite Chan Mali Chan. The media engagement continued on a playful note, with guests invited to unwind over a social mahjong session hosted by Tai Tai Club after the programme. As a familiar heritage pastime enjoyed across generations, mahjong added a nostalgic cultural touch to the afternoon, while creating another relaxed opportunity for guests to connect and share in the spirit of togetherness.

Beyond celebrating Merdeka, Intermark Mall hopes to inspire the next generation to embrace conscientious values through community engagement and everyday sustainable practices. By involving young people in initiatives like Serasa Merdeka 2.0, the mall aims to nurture future generations who appreciate not only Malaysia's diversity, but also the importance of caring for the communities and environment around them.

Wong Kai Jun & Wong Kai Lin, Managing Directors & Co-Founders of Play Nation together with Evelyn Woon, GM, MArketing Intermark having a casual chit chat session

Evelyn Woon, General Manager, Marketing, said:

"Merdeka for us has always been about celebrating the little things that make us so proud to be Malaysian, while deepening our appreciation for the beauty and uniqueness of our tanah air, again and again. This year, we're excited to welcome Play Nation back to Intermark Mall to create an experience that's playful, nostalgic and meaningful. For us, the best part is seeing people connect through the little things. Whether it's a favourite local breakfast, a nostalgic keepsake or a shared moment with family and friends, we hope visitors take home memories that feel uniquely Malaysian."

Creative Plushies by Play Nation featuring local delights

At the heart of this year's celebration is Play Nation's imaginative take on Malaysia's beloved breakfast culture. Inspired by familiar kopitiam favourites, the collaboration introduces six exclusive blind-box plush keychains, transforming iconic local delights into adorable collectibles that celebrate the flavours generations of Malaysians have grown up with.

Visitors can continue the experience at Play Nation's Ground Floor pop-up, where exclusive Intermark merchandise await. From collectible keepsakes to playful moments shared with family, friends and colleagues, the pop-up extends the spirit of Serasa Merdeka 2.0 beyond the main programme and into the mall experience.

Shoppers who spend RM350 across two receipts can redeem one exclusive blind-box plush keychain while stocks last, with six unique designs to collect. For those looking to take home an extra touch of nostalgia, Play Nation's specially designed Serasa Tiffin will also be available at an exclusive Purchase-With-Purchase (PWP) price of RM39.90 (usual retail price: RM59.90) throughout the campaign.

Wong Kai Jun & Wong Kai Lin, Managing Directors & Co-Founders of Play Nation, said:

"When we first partnered with Intermark Mall during Christmas, we saw how play has the power to bring people together across generations. Serasa Merdeka 2.0 gave us the opportunity to celebrate something uniquely Malaysian by turning familiar kopitiam favourites into fun, collectible experiences. We hope every plush, every game and every shared laugh reminds people that the best memories are often made through the simplest moments together."

No celebration of Malaysian culture would be complete without the food that inspired it. Throughout Serasa Merdeka 2.0, Intermark Mall proudly spotlights beloved tenant Daily Kopitiam, inviting shoppers to rediscover comforting local favourites through exclusive dining rewards.

With a minimum dine-in spend of RM20 in a single receipt, shoppers can redeem one of three rotating weekly treats – from a classic Kaya Toast & Eggs Set, classic Nasi Lemak, or a delightful Nyonya Kuih – available from 18 August to 6 September, while stocks last.

Beyond the festivities, Serasa Merdeka 2.0 continues Intermark Mall's commitment to creating a community where doing good becomes part of everyday life.

Since introducing its pre-loved clothing collection programme with SIB/Blessed Store in July 2025, the mall has successfully collected close to 5,000kg of donated clothing. In 2026 and beyond, Intermark Mall has partnered with Life Line Clothing in alignment with Pavilion REIT's direction, giving thousands of garments a second life while encouraging more mindful consumption.

Building on this momentum, Intermark Mall hopes to inspire the same level of participation through its ongoing e-waste collection initiative with ERTH, with the partnership expanding to include workshops and activities that strengthen awareness around the sustainability cycle. As a mall situated in one of Kuala Lumpur's busiest business districts, Intermark is uniquely positioned to make responsible recycling more convenient for office workers, nearby residents and visitors, encouraging simple sustainable habits that can collectively make a meaningful difference.

Serasa Merdeka 2.0 is more than a Merdeka celebration. It's a tribute to the everyday experiences that have always brought Malaysians together. It's the familiar warmth of breakfast shared across generations, the excitement of discovering a new collectible, and the quiet satisfaction of giving back to the community.

Whether you're revisiting childhood memories or discovering Malaysian traditions for the first time, Serasa Merdeka 2.0 invites everyone to experience the joy of gathering around the same table. Because in Malaysia, our greatest stories have never just been about the food we share – but the people we share it with.

For more information, visit:  
Intermark Mall, https://www.intermark-mall.com/

About Intermark Mall  

Intermark Mall is a lifestyle and service destination in Kuala Lumpur. Surrounded by iconic city landmarks, conveniently accessible via public transportation and major highways, and directly connected to DoubleTree by Hilton Kuala Lumpur as well as Grade A office towers such as Integra and Vista, it offers a seamless live-work-stay environment.

Strategically located along Embassy Row, Intermark Mall serves professionals, residents, and expatriates within a calm and well-connected urban ecosystem.

Spanning six levels of retail offerings and home to over 80 retailers, the mall focuses on essential services, dining, and wellness, delivering understated convenience complemented by attentive service. Intermark Mall is where everyday city living feels composed, connected, and effortlessly within reach.