ROHTO EYE EXPANDS ‘SENDING LOVE & CARE: THE JOY OF SEEING’ CSR INITIATIVE

 ROHTO EYE EXPANDS ‘SENDING LOVE & CARE: THE JOY OF SEEING’ CSR INITIATIVE WITH A HOLISTIC APPROACH TO CHILDREN’S EYE WELLNESS

Fifth-year campaign reaches more B40 students with a broader focus on preventive eye care, nutrition, and healthy habits

Rohto Eye continues its commitment to improving children’s vision with the return of its annual corporate social responsibility (CSR) campaign, “Sending Love & Care: The Joy of Seeing.” Now in its fifth year, the initiative is expanding beyond eye screenings and vision correction to introduce a more holistic approach to eye wellness among B40 primary school students in the Klang Valley.

 

Key Visual (L-R) Pn Siti Hawaida, Ketua Pengurusan Projek, Pintar Foundation; Cik Natasha Rajendran, Eksekutif Kelestarian, Focus Point;Mr KC Liew, Ketua Kesihatan, Watsons Malaysia; Ms Lim Mei Yuen, Pengurus Besar

Since its inception in 2022, the campaign has reached over 15,000 students nationwide, including more than 10,000 students from B40 families, through eye health education and screenings. To date, hundreds of students have received sponsored prescription glasses, enabling them to see clearly, learn better, and build confidence in school.

 

This year, the campaign continues its collaboration with PINTAR Foundation, Watsons Malaysia, and Focus Point Malaysia, reaching five primary schools in Kuala Lumpur: Sekolah Kebangsaan Cochrane, Sekolah Kebangsaan Convent Jalan Peel, Sekolah Kebangsaan Bukit Jalil, Sekolah Kebangsaan Bandar Baru Sri Petaling 1, and Sekolah Kebangsaan Bandar Baru Sri Petaling 2.

 

The enhanced programme reflects Rohto Eye’s commitment to long-term eye health by integrating education on nutrition, healthy lifestyle habits, and environmental awareness alongside traditional eye care solutions.

 

“Children today are increasingly exposed to factors that contribute to vision problems, including prolonged screen time and limited outdoor activity. As a result, eye care must go beyond correction to focus on prevention and overall well-being,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

 

“Our ‘Sending Love & Care: The Joy of Seeing’ campaign has evolved to address this need through a more holistic approach—combining education, healthy habits, and early intervention. By empowering children with the right knowledge and support, we hope to help them build lifelong eye care habits and unlock their full potential with clear, confident vision.”

A Holistic Eye Wellness Experience for Students

The campaign delivers a comprehensive and engaging experience through a series of curated activities:

• Eye Health Educational Talks
  Interactive sessions designed to educate students on proper eye care, including nutrition, healthy habits, and preventive practices.
• Eye Screening Sessions
  Professional screenings to detect vision conditions such as myopia and astigmatism, enabling early intervention.
• Sponsored Prescription Glasses
  Complimentary glasses provided to selected students in need, supporting better learning outcomes and quality of life.
• Rohto Eye-Bites Garden
  A dedicated space showcasing nutrient-rich plants such as mulberries and cherry tomatoes, encouraging students to understand the connection between nutrition, nature, and eye health.

Making Eye Care Fun and Memorable

To reinforce learning, the campaign also incorporates interactive activities that enhance visual and cognitive skills:

• Spot the Difference – Builds focus, observation, and attention to detail
• Colour Memory Game – Strengthens eye-brain coordination and quick thinking

Driving Impact Through Community Support

Funds for the campaign were raised through a nationwide initiative, where RM1 from every Rohto Eye Care product sold at Watsons outlets during April and May 2026 was contributed to the programme.

 

The initiative supports the United Nations Sustainable Development Goal (UNSDG) #3: Good Health and Well-Being, reinforcing Rohto’s commitment to improving access to essential healthcare and raising awareness of preventive eye care among children.

Looking Ahead

Building on its success, Rohto Eye aims to further expand the reach of the programme, deepen awareness of healthy vision practices, and ensure that every child has the opportunity to learn and grow with clarity and confidence.

 

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products hasearned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Rohto Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.