SUNPLAY INTRODUCES SKIN AQUA HYALURONIC ACID SERUM UV SUNSCREEN

 SUNPLAY INTRODUCES SKIN AQUA HYALURONIC ACID SERUM UV SUNSCREEN

A New Generation Sunscreen That Hydrates Like a Serum

While Protecting Skin Daily

In Malaysia’s hot and humid climate, sun exposure does more than cause UV damage — it also accelerates moisture loss, leaving skin dry, dull, and vulnerable. As consumers increasingly seek sun protection that also supports skin health, Sunplay, the trusted sunscreen brand under Rohto-Mentholatum Malaysia, introduces its latest innovation: Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen.

 

Designed for everyday use, the new sunscreen combines high UV protection with deep hydration, offering a lightweight serum-like texture that absorbs comfortably into the skin without leaving a white cast or sticky finish.

 

Formulated with three types of Hyaluronic Acid, the sunscreen helps replenish and retain moisture while protecting skin from harmful UV rays, making it ideal for Malaysia’s warm climate and modern skincare routines.

 

According to Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, the innovation reflects evolving consumer expectations in sun care. “Today’s consumers expect more from their sunscreen. It’s no longer just about protection — it must also care for the skin. With Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen, we wanted to create a formula that feels as light and hydrating as a skincare serum while delivering reliable daily UV defense. Our goal is to make sunscreen so comfortable that consumers will want to use it every day.”

 

Clinically Loved by Consumers

Consumer user testing* demonstrated strong positive feedback on the product experience:

•       100% agreed it feels lightweight and non-sticky

•        96% experienced long-lasting hydration and no white cast

•        94% said it leaves a healthy natural glow and works well under makeup without pilling

•        91% agreed it feels like a serum upon application

These results reinforce the product’s positioning as a next-generation sunscreen that seamlessly blends sun protection with skincare benefits.

 

Key Benefits of Skin Aqua Hyaluronic Acid Serum UV Sunscreen

·       Broad Spectrum UV Protection
Provides protection against UVA and UVB rays using Sunplay’s UV Protection Capsule Neo technology.

·       Triple Hyaluronic Acid Complex
Formulated with Hyaluronic Acid (HA), Absorbent HA and Nano HA to help hydrate skin at multiple levels.

·       Long-Lasting Hydration
Helps maintain skin moisture throughout the day for soft, supple skin.

·       Anti-Pollution Protection
Helps shield skin from environmental pollutants including fine dust and PM2.5 particles.

·       Gentle on Skin
Free from parabens, alcohol, fragrance, colourants and mineral oil.

·       Lightweight Serum Texture
Absorbs quickly into the skin with no heavy residue or white cast.

·       Allergy Tested
Designed to be suitable for sensitive skin.

 

Experience the Aquaverse by Sunplay at Starhill

To celebrate the launch, Sunplay will host an immersive pop-up experience from 10–12 April 2026 at Starhill Piazza Outdoor, Kuala Lumpur. Inspired by the brand philosophy of transparency, lightness and hydration, the experiential pop-up will feature interactive zones including:

• UV World
  Learn how UV exposure affects the skin.
• Power of Serum
  Discover how Hyaluronic Acid helps support skin hydration.
• Zero-Feel Test Bar
  Experience the ultra-lightweight texture of the new Skin Aqua Hyaluronic Acid Serum UV sunscreen.
• Visitors can also unwind at the Sunplay Aqua Station, an outdoor cooling retreat inspired by the product’s refreshing hydration concept.
• Guests who complete the experiential journey will receive a complimentary product sample, while purchasing customers can enjoy up to 40% discounts, a complimentary drink at the Sunplay Aqua Station, and exclusive gifts, while stocks last.

 

Availability

The Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen is priced at RM65.90 and is now available at leading pharmacies and online retailers nationwide.

For more information about the new sunscreen and pop-up experience, visit Sunplay.com.my or the brand’s respective Social Media pages: MySUNPLAY.(Facebook), sunplay_malaysia (Instagram), sunplaymy (TikTok).

 

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

 

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company

Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

 

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

 

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, Mentholatum Men, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.