HADA LABO’S BERAYA LEBIH BERGAYA
RAYA COMES EARLY AS HADA LABO’S "
BRINGS LOVE AND CARE TO THE UNDERSERVED
WOMEN COMMUNITY
Hada Labo’s CSR Initiative Marks
its 7th Year Supporting Underserved Women Through Grooming Workshops,
Self-care, and Skill-Based Income Opportunities
- Jasmine Ho, Trading, Controller, Watsons Malaysia
- Lim Mei Yuen, General Manager, Rohto-Mentholatum (M) Sdn Bhd
- Datin Wira Goh Suet Lan, President of Women of Will
For 30 underserved women, Raya arrives a little
earlier this year — bringing moments of joy, confidence, and self-discovery
through Hada Labo’s hands-on ‘Beraya Lebih Bergaya’ grooming workshop, part of
the brand’s ‘Sending Love and Care to Society’ corporate social responsibility
(CSR) initiative.
Now in its seventh year, the CSR initiative continues
to champion meaningful and inclusive impact by equipping women with practical
grooming knowledge and skill-based income opportunities, enabling them to
celebrate Hari Raya with dignity, confidence and renewed self-belief.
Recognising
the importance of self-confidence and personal care in women’s empowerment,
Hada Labo collaborated with Women of Will (WOW) to design a hands-on grooming
workshop. Participants received practical guidance on basic skincare routines —
from proper cleansing and moisturising to everyday self-care habits essential
for healthy skin and personal well-being. The session, conducted by a certified
trainer, inspired women not only on grooming techniques but also on how to
carry themselves with confidence and pride.
As
part of the programme, Hada Labo also sponsored Baju Raya outfits for all
participants, ensuring they could look forward to the festive season with joy
and self-assurance.
“For the first time in years, I felt truly confident putting on my Raya
outfit. The workshop made me feel seen, cared for, and excited to celebrate
with my family”, shared Faridah
Binti Abu Kassim,
from PPR Lembah Subang 2.
Meanwhile, Nor Yati Binti Kamarudin, from PPR Hiliran Ampang, one of the participants, shared her gratitude for the opportunity. She said the grooming workshop had taught her practical skills and self-care techniques, giving her confidence to look and feel her best this festive season.
Collaboration and Skill-Based Opportunities
Extending its impact beyond personal development, Hada Labo also
commissioned selected underserved women to sew 160 sets of Baju Raya. These
outfits will be donated to the underserved women from PPR communities,
providing the tailors with a source of income while delivering meaningful gifts
for the community.
This initiative reflects Hada Labo’s holistic approach
to empowerment - combining self-care education, skill development, and
community giving to create positive ripple effects that extend beyond
individual beneficiaries.
Lim Mei Yuen, General Manager of Rohto-Mentholatum (M)
Sdn Bhd, shared how
the initiative has successfully contributed to uplifting the community over the
years.
“As Hada Labo ‘Sending Love and Care to Society’ marks
its seventh year, we are proud of how far the campaign has come in continuously
identifying meaningful and relevant opportunities to support women. Each year,
we strive to create initiatives that build confidence, encourage self-care, and
provide tangible ways for women to uplift themselves and their communities.
This year’s grooming workshop and Baju Raya initiative reflect our ongoing
commitment to purposeful and inclusive impact, providing women with practical
skills, confidence-building experiences, and opportunities to support their
communities in meaningful ways,” added Lim.
Echoing
this, Zulikhwan Ayub, Chief Operating Officer of WOW, highlighted the
programme’s impact in providing underserved women with skill-based
opportunities and meaningful ways to contribute to their communities.
“This
partnership with Hada Labo allows participants to contribute to their
communities while building new skills. We hope the programme inspires
creativity, confidence, and personal growth in every participant,” he said.
Since its inception, Hada Labo ‘Sending Love and Care
to Society’ has benefited hundreds of women and families across Malaysia,
reaffirming the brand’s dedication to giving back and creating lasting social
impact. Through programmes like this, Hada Labo continues to nurture
aspirations, foster inclusivity, and empower women through meaningful CSR
initiatives.
For more information or to support future campaigns,
visit www.hadalabo.com.my or follow MYHadaLabo on Facebook.
Hada
Labo skincare philosophy:
“PERFECT X SIMPLE”
For ultimate perfection
and ultimate simplicity
Hada
Labo uses the finest, purest, and highly effective
ingredients to provide you with the ultimate result of beautiful skin. Inspired
by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less”
philosophy in the formulation of its products for the “perfect” ingredients ratio
to give optimal results. Unnecessary additives, colorants, fragrances and
mineral oil that will burden the skin are omitted. Only essential ingredients
that are beneficial to the skin are retained to ensure maximum effectiveness – Only
the best for your skin and nothing else...
About
The Mentholatum Company
The
Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of
non-prescription drugs and healthcare products. Headquarters are in Orchard
Park, New York, U.S.A with operations in Australia, South Africa, Canada,
Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R
China, India, and Japan. Manufacturing is carried out in 26 locations around
the globe and marketing/distribution in over 150 countries. The company,
privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd.
of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical
market with top-selling products in the eye care, topical, and stomach relief
categories. Since 1889, The Mentholatum Company has grown and prospered from a
small purveyor of soaps and toiletries into an international company, marketing
quality proprietary medicines around the world. In the United States, and many
countries around the world, the Mentholatum family of products has earned a
reputation for quality and value. Every Mentholatum brand is sold with an
unconditional guarantee of satisfaction.
Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Car, Deep Heating Rub, 50 Megumi and Melano CC.
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