TRADITION MEETS MODERN EXPRESSION AT SEINDAH CORAK AIDILFITRI, SUNWAY PYRAMID

For many Malaysians, the spirit of Raya is found in the familiar – the patterns of a family songket passed down through generations, the festive decorations that brighten our homes, and the shared games that bridge the gap between the young and old. This year, Sunway Pyramid celebrates these enduring stories with Seindah Corak Aidilfitri.

From 27 February to 29 March, the LG2 Blue Concourse is reimagined into a space that celebrates the artistry of traditional Malaysian textiles. Inspired by the intricate weaves of songket, tenun, batik, and tekat, the setup gives these heritage patterns a new life, making our cultural roots feel both timeless and accessible to a new generation.

Anchoring this experience is a specially curated display of original Malay songket and traditional textiles dating back to the 1920s, thoughtfully assembled by renowned collector Mohammad Khairulanwar Rahmat. These treasured pieces allow visitors to step back in time and take a glimpse into Malaysia’s textile legacy, honouring the generations of artistry preserved within each intricate weave.

This showcase bridges heritage and technology through a collaboration between Sunway Pyramid and Sunway University. Adding interactivity, visitors can use their smartphones to scan QR codes throughout the concourse to activate an Augmented Reality (AR) experience that reveals the stories, techniques, and symbolism behind each textile motif.  

To spark a touch of nostalgia, the concourse also invites visitors to rediscover the simple joys of traditional games such as congkak and batu Seremban, alongside festive photo spot at the water fountain.

“This Raya, we warmly invite our shoppers to be part of a celebration where heritage is woven seamlessly into every moment. From festive retail experiences and nostalgic traditional games to meaningful acts of giving and immersive cultural showcases, Seindah Corak Aidilfitri brings together the many facets of the season under one roof,” says Jason Chin, Senior General Manager of Sunway Malls Selangor.

Jason adds that the concept offers Malaysians an opportunity to experience Raya in a way that feels both timeless and refreshingly contemporary. At the same time, international visitors arriving in conjunction with Visit Malaysia Year can gain deeper insight into the rich textile artistry embedded in Malaysia’s cultural heritage, while taking home handcrafted pieces that carry the spirit of the season.

Beyond the concourse, Raya shopping remains an integral part of the season, and Sunway Pyramid stands as a one-stop destination for festive preparations.  From sourcing festive attire to preparing for open-house gatherings, shoppers can find everything they need under one roof. Complementing this experience is the Raya Market by Sukaseni at LG1 Foyer, Oasis - offering a curated selection of Raya essentials and handcrafted local finds that further elevate the shopping experience.

Other than that, this festive season is also a time of compassion and community. The SURI Handmade Raya pouch in the campaign’s redemption programme, is handcrafted in collaboration with SURI Lifestyle – a Malaysian social enterprise dedicated to empowering single and underprivileged mothers through sewing and livelihood opportunities. 30 mothers from Klang and Langkawi had handcrafted these Raya pouches, preserving traditional skills while allowing them to earn from additional income. Shoppers can redeem these thoughtfully crafted SURI Handmade Raya pouches through the Spend & Redeem programme, alongside other Raya rewards available throughout the campaign, creating meaningful impact beyond the festive season.

Visit Sunway Pyramid’s website at www.sunwaypyramid.com/seindah-corak-aidilfitri or social media (@sunway_pyramid), for more information about the mall’s Hari Raya celebrations, exclusive deals, activities and more!