The Exchange TRX Honours Tradition and Togetherness with ‘Rimbun Raya’

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The Exchange TRX Honours Tradition and Togetherness with ‘Rimbun Raya’

A lush celebration where nature meets heritage, marking reflection, renewal, and togetherness in the heart of Kuala Lumpur.


In celebration of Ramadan and the upcoming Hari Raya Aidilfitri, The Exchange TRX unveils Rimbun Raya, a thoughtfully curated festive campaign that transforms the destination into an immersive expression of heritage, spirituality, and abundance. Running from now till 5 April 2026, the campaign reimagines key spaces across the precinct as a serene, yet vibrant landscape inspired by nature’s beauty and the meaningful transition from Ramadan into Eid.


At the heart of the celebration, Central Exchange is transformed into a contemporary homage to traditional Malay architecture. Graceful arches, balanced symmetry and refined geometric motifs reinterpret cultural craftsmanship through a modern lens. Lush greenery flows throughout the installation, evoking the spirit of ‘rimbun’, a flourishing landscape that symbolises warmth, generosity, and togetherness.


Visitors can look forward to a range of festive weekend performances, including the Cak 
Lempong, Silat Dance, Mak Yong, Tarian Rambai and Modern Joget at The Exchange TRX.



Designed to captivate from multiple vantage points, the immersive setting offers striking, shareable moments rooted in tradition yet expressed with a modern sophistication. Guests can also explore exclusive festive offerings at Central Exchange, including beauty showcases by L'Oréal Luxe comprising YSL Beauty, Armani Beauty, and Lancôme, alongside Puras.

The Exchange TRX’s Hari Raya campaign – Rimbun Raya, was officially launched by Trevor 
Hill, General Manager, Selwyn Chiu, Assistant Centre Manager, Eza Rahman, Assistant 
Centre Manager and Jessica Leong, Head of Marketing at The Exchange TRX on 3 March.

The campaign runs from now until 5 April 2026, transforming Central Exchange into an 
immersive expression of heritage, spirituality and abundance. 

In line with the campaign’s emphasis on heritage craftsmanship and sustainable creativity, The Exchange TRX is collaborating with Persatuan Seni Jahitan Kreatif Malaysia (PSJK) as part of its CSR initiative. Celebrating Malay textile artistry and traditional workmanship, PSJK will host a dedicated booth at Central Exchange, with proceeds channelled towards its mentorship programme to support and uplift the local crafting community. The collaboration reflects the spirit of Rimbun Raya by nurturing local talent while ensuring traditional skills continue to flourish for future generations.

“This campaign reflects our commitment to honouring Hari Raya through an experience that feels both meaningful and contemporary,” said Trevor Hill, General Manager at The Exchange TRX. “Beyond the immersive décor, our collaboration with PSJK enables us to contribute to the local creative community while celebrating the richness of Malay heritage. Rimbun Raya captures the beauty of the transition from reflection to celebration, creating a welcoming space where families, friends, and communities can come together to mark this special season.”

Adding to the festive atmosphere, visitors can enjoy exclusive offerings throughout the destination, including:


 Mimpikita: Discover the MIMPIKITA x KITA&CO ‘Tumbuh’ Raya 2026 Collection Showcase, celebrating growth, renewal and modern femininity this festive season.

 Pandora: Enjoy exclusive festive rewards with Buy 2 Free 1 and Buy 3 Free 2 promotions on selected items.

 Puras: Visit the Central Exchange booth to enjoy up to 58% off curated bundles, receive complimentary gifts with a minimum spend of RM150, and enjoy an additional 10% off selected bundles with any purchase.

 Café Colombo: Gather with your loved ones this Raya season at Café Colombo with ‘Kenduri Colombo’, an all you can eat feast showcasing the best Sri Lankan flavours at RM99 per person and RM59 per child (under 12 years).



Shoppers can also look forward to the Rimbun Raya redemption programme:

 Rimbun Raya Packet: Spend RM300 in one receipt to redeem.

 Festive Afternoon Tea Stand: Spend RM3,000 in two receipts to redeem.

 Premium Puras Ramadan Gift Set: Spend RM10,000 in three receipts to redeem.

Celebrate Hari Raya with exclusive rewards at The Exchange TRX. Shoppers who meet the 

spending requirements can redeem an Rimbun Raya Packet, a Festive Afternoon Tea Stand, 

and a Premium Puras Ramadan Gift Set at the Redemption Counter located in Central 

Exchange.



Thank you for having me!


From immersive festive décor and meaningful community collaborations to curated brand showcases and rewarding shopping experiences, Rimbun Raya brings together the many facets of Hari Raya in one thoughtfully designed celebration at The Exchange TRX.

For more information, visit: https://www.theexchange.my/, or follow The Exchange TRX on Facebook and Instagram.

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