A Fry-volution: Philips Unveils Its Most Versatile Airfryer Yet

Philips Domestic Appliances redefines the future of home cooking as its most advanced and versatile Philips Airfryer 5000 Series for the first time in Malaysia which is slated to set the new milestone in kitchen appliance segment. Designed to revolutionise home cooking, the new Airfryer combines Steam, Airfry and SteamFry functions in one powerful appliance, powered by its trademarked RapidAir™ technology.

The Philips Airfryer 5000 Series combines Steam, Airfry and SteamFry functions 


“This is the airfryer that truly elevates home cooking, combining steaming, airfrying and easy cleaning in one, powered by our Rapid Air Technology for consistently great results which are crispy on the outside, juicy and moisture with the added steam function. We believe this is the start of a true fry-volution in the kitchen, we are all very excited,” said Sue-Ann, Commercial Director of Philips Domestic Appliances Malaysia


Sue-Ann, Commercial Director of Philips Domestic Appliances Malaysia addressing the crowd



Key features of the Philips Airfryer 5000 Series include:

● 7.2L capacity, ideal for families and preparing complete meals in one go

Rapid Air Technology for fast, even cooking with no burn spots

● Steam function to help retain moisture and nutrients in food

Fry function for crispy results using little to no oil

SteamFry function, combining steam and airfry for optimal texture, taste and food quality.

● Steam Wash self-cleansing function, using steam to loosen grease for effortless cleaning after cooking

The Media Launch 


The Philips Airfryer 5000 Series was officially unveiled at an exclusive media launch in Kuala Lumpur, where more than 50 invited journalists, lifestyle content creators and fan-favourite personalities experienced the appliance first-hand through live cooking demonstrations, interactive tastings and hands-on product exploration. The event showcased how the combination of steam and airfrying transforms everyday dishes into restaurant-quality meals with minimal effort.

 Chef Sarah Huang Benjamin

Influencer Content Creator, Shafique Cute performing a live cooking demo

A key highlight of the programme was a live cooking demonstration by a guest Influencer Content Creator, Shafique Cute who showcased how the Philips Airfryer 5000 Series helps safeguard food quality, retain nutrients and enhance texture through its SteamFry functionality. This was followed by a lively SteamFry Showdown by Chef Sarah Huang Benjamin, where guest teams put the appliance to the test, reinforcing its versatility, ease of use and consistent performance.



Designed for modern Malaysian families especially working parents, the Philips Airfryer 5000 Series marks a new evolution in home cooking: Elevated Meals Made Simple. With its large capacity, advanced cooking technologies and easy maintenance in one multi-functional appliance from airfrying and steaming to steam-fry and steam-clean, it empowers busy households to prepare healthier, quality meals for the whole family with less time, fewer appliances and greater everyday convenience.

Representatives from Philips Domestic Appliances and Harvey Norman


Thank you for having me!


Representatives from Philips Domestic Appliances and Harvey Norman were among those in attendance, as the event marked a milestone in elevating home cooking with ease, timesaving efficiency and consistent food quality.


Availability

The Philips Airfryer 5000 Series is available at Harvey Norman outlets.

The airfryer is now available for a limited time starting from RM799.


For more info, visit https://www.facebook.com/PhilipsHomeLivingMY

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