Rohto-Mentholatum Celebrates 30 Years in Malaysia by Bringing the “Little Nurse” to Life
Rohto-Mentholatum (M) Sdn. Bhd. (Rohto-Mentholatum) is celebrating its 30th anniversary not just with gratitude, but with a heartwarming movement to give back. In a special community outreach initiative, the company brought its long-standing icon—the “Little Nurse”—to life through a meaningful campaign to spread love and happiness to the elderly.
Known for trusted brands like Hada Labo, Sunplay, Selsun, Mentholatum
Acnes and Mentholatum LipCare, Rohto-Mentholatum has been a household name in
skin and personal care for Malaysians since 1995. Yet, what many may not know
is that behind every product stands a symbol of compassion: the Little Nurse,
featured in the company’s corporate logo.
“She’s the heart behind our brand. As we celebrate this milestone, we’re
turning her values into action—proving that small gestures, rooted in care, can
brighten someone’s day,” said Lim Mei Yuen, General Manager of
Rohto-Mentholatum (M) Sdn. Bhd.
To bring this spirit of care to life, Rohto-Mentholatum collaborated with
Watsons Malaysia to launch a special charity initiative. For every 1 unit sold
of selected products from Hada Labo, Sunplay, Mentholatum Acnes, Mentholatum
LipCare, and Selsun, sold in August 2025, RM0.10 was donated to support the
campaign. Thanks to the support of Malaysian consumers, the initiative successfully
raised RM40,000, which was used to fund donations and activities for elderly
care homes.
As part of the outreach, the company organised joyful, interactive
sessions and delivered essential supplies to four elderly care homes across the
Klang Valley i.e. Pusat Jagaan Al-Fikrah, Rumah Orang-Orang Tua Seri Setia
& Sungai Way, Persatuan Warga Emas Klang, and Chester Home.
Joined by Rohto-Mentholatum employees, the campaign aimed to rekindle joy
and connection across generations—delivering heartfelt moments through various
activities.
“It was heartwarming to see smiles light up the room. For many of our
employees, it was a reminder that care isn’t just something we put into our
products—it’s something we can give with our time and hearts,” added Lim.
As Rohto-Mentholatum looks ahead, this campaign reflects its enduring
mission:
To care beyond products. To care for people. To care for the future.
About The Little Nurse
Established in 1889, the Little
Nurse has long been a symbol of Mentholatum’s global heritage—representing
care, healing, and compassion. As Rohto-Mentholatum commemorates 30 years in
Malaysia, the company is reintroducing this emblem to Malaysian consumers as
the face of its social purpose: to spread happiness and touch lives across
generations.
About The Mentholatum Company
The Mentholatum Company, Inc.
Founded in 1889 is a manufacturer and marketer of non-prescription drugs and
healthcare products. Headquarters are in Orchard Park, New York, U.S.A with
operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand,
Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is
carried out in 26 locations around the globe and marketing / distribution in
over 150 countries. The company, privately held for 99 years, was acquired by
Rohto Pharmaceutical Company
Ltd. of Osaka, Japan in
1988. Rohto is a major player in the Japanese pharmaceutical market with top
selling products in the eye care, topical and stomach relief categories.
Since 1889, The
Mentholatum Company has grown and prospered from a small purveyor of soaps and
toiletries into an international company, marketing quality proprietary
medicines around the world. In the United States, and in many countries around
the world, the Mentholatum family of products has earned a reputation for
quality and value. Every Mentholatum brand is sold with an unconditional
guarantee of satisfaction.
Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.
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