PAVILION KUALA LUMPUR ACHIEVED HISTORIC DOUBLE VICTORY AT MALAYSIA SHOPPING MALLS ASSOCIATION’S AWARDS 2024-2025

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Mall secured Gold in ‘Best Experiential Marketing’ and Platinum in ‘Top Sustainability Practices’,
marking its most successful year to date. 


Pavilion Kuala Lumpur has made history with a double victory at this year’s Malaysia Shopping Malls Association’s (PPK Malaysia) recent awards event, held during the Shopping Centre Conference 2025. The mall secured Gold in ‘Best Experiential Marketing’ category and Platinum in the prestigious ‘Top Sustainability Practices’ Award 2024-2025. This remarkable achievement represents the mall's most successful year at the PPKM Awards since their inception.




“This historic double victory is a proud testament to the creativity and commitment at Pavilion Kuala Lumpur. We have demonstrated how experiential marketing can deliver unforgettable celebrations and foster meaningful community connections, while our sustainability initiatives affirm our responsibility to future generations. These recognitions reinforce our position as Malaysia’s leading retail destination group, as we continue to innovate and shape world-class experiences for millions of visitors," said Dato’ Joyce Yap, Chief Executive Officer of Retail, Pavilion Kuala Lumpur.


Pavilion Kuala Lumpur has won Gold in Category C (malls with net lettable area
of 1,000,000 sq ft and above) for the ‘Best Experiential Marketing’ Awards 2024-2025 at
the recent Shopping Centre Conference 2025 with its festive campaign themed ’Christmas
Enchantment 2024’. Pictured receiving the award were Yap Weei Kee (second from left),
Senior Marketing Manager, Pavilion Kuala Lumpur, and Kung Suan Ai (third from left),
Director of Marketing of Pavilion Kuala Lumpur, from YBrs En Mohd Amirul Rizal Abdul
Rahim, Senior Director, Advertising & Digital Division and Head of VM2026 Secretariat,
Tourism Malaysia, and Phang Sau Lian, President of PPK Malaysia.

Pavilion KL Christmas Enchantment 2024 



Under Category C (malls with net lettable area of 1,000,000 sq ft and above) of the 'Best Experiential Marketing' Awards 2024-2025, Pavilion Kuala Lumpur delivered a spectacular win, taking home the Gold for its enchanting 'Christmas Enchantment 2024' celebration, which saw visitors witnessed a glittering winter wonderland featuring the Crystal Fountain's magical snowfall experience, Santa meet-and-greets, and the 'Dior Ball of Dreams' – which showcased Southeast Asia’s tallest Dior Christmas tree at 12 metres, complete with personalised gifting services and the exclusive Dior Holiday Café.


Pavilion KL Christmas Enchantment 2024 - Gold award


Beyond marketing excellence, Pavilion REIT’s commitment to ESG earned the Platinum award in ‘Top Sustainability Practices’ (Category C) Award 2024-2025 for its comprehensive 'Pavilion Loves Sustainability 2025' campaign. The initiative witnessed the transformation of Pavilion Kuala Lumpur’s Centre Court into an interactive sustainability education hub, featuring innovative zones such as the Fertiliser Panel, Weaving Wall, and ReBag Station, alongside multiple partner activations.

Beyond marketing excellence, Pavilion REIT’s commitment to ESG earned the Platinum award in the ‘Top Sustainability Practices’ (Category C) Award 2024-2025 for its comprehensive ‘Pavilion Loves Sustainability 2025’ campaign, received by Kung Suan Ai (second from left), Director of Marketing at Pavilion Kuala Lumpur and Lara Rowena (third from left), PR Senior Manager at Pavilion Kuala Lumpur from YBrs En Mohd Amirul Rizal Abdul Rahim, Senior Director, Advertising & Digital Division and Head of VM2026 Secretariat, Tourism Malaysia, and Phang Sau Lian, President of PPK Malaysia.


The campaign’s strategic partnership with the Nicol David Organisation marked a significant focus on youth empowerment and community wellness, aligning with UN Sustainable Development Goals. Key collaborations included Kiehl’s Mission Renewal initiative, Royal Selangor’s 140th anniversary environmental responsibility showcase, and WWF’s Save the Malayan Tiger conservation programme.




Dato’ Joyce Yap added, “Receiving our first 'Top Sustainability Practices’ Award means a lot to us because ESG is still a growing journey for Pavilion Kuala Lumpur. This recognition reassures us that our small but deliberate steps are creating real impact. Our goal has always been to care for both the environment and our communities, and this award motivates us to keep raising the bar in shaping a more sustainable future.”

Adding to the celebration, Pavilion Kuala Lumpur is honoured to receive the Tripadvisor Travelers’ Choice Award 2025 for the fifth consecutive year, reaffirming its standing as one of the world’s most iconic retail and lifestyle destinations. As Tourism Malaysia’s strategic partner for Visit Malaysia 2026, Pavilion Kuala Lumpur will continue to inspire global travelers with world-class shopping, dining and cultural experiences. 

Pavilion REIT is one of Malaysia’s leading retail real estate investment trusts, managing a portfolio of iconic lifestyle destinations including Pavilion Kuala Lumpur, Pavilion Bukit Jalil and Intermark Mall. Collectively, Pavilion REIT Malls have garnered numerous local and international accolades, whilst maintaining consistent recognition at the Malaysia Shopping Malls Association’s ‘Best Experiential Marketing’ Awards for the third consecutive year. This year’s historic award sweep demonstrated Pavilion REIT's continued innovation in experiential marketing and commitment to sustainability practices.

For more information, visit https://www.pavilion-kl.com/.


About Pavilion REIT Malls

Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail concentrated REITs in Malaysia. Its assets include Pavilion Kuala Lumpur, Pavilion Bukit Jalil and Intermark Mall.

 

 

 

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. This premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com  for updates on the latest trends, offers and events.

 

 


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