PAVILION DAMANSARA HEIGHTS SCORES MAIDEN WIN AT PPKM’S ‘BEST EXPERIENTIAL MARKETING’ AWARDS 2024-2025

 Recognition marks Pavilion Damansara Heights’ successful debut

as a new icon of lifestyle, community and joy in Kuala Lumpur.

Pavilion Damansara Heights - Heights of Happiness (Platinum)

Pavilion Damansara Heights has won Platinum in Category B (malls with net lettable area of 500,001 sq ft to 999,999 sq ft) for ‘Best Experiential Marketing’ Awards 2024-2025 at the recent Shopping Centre Conference 2025 with its festive campaign themed 'Heights of Happiness'. The prestigious accolade, awarded by the Malaysia Shopping Malls Association (PPK Malaysia), recognised how the campaign reimagined Chinese New Year celebrations – blending heritage, artistry and modern lifestyle experiences to bring cultural storytelling to life in the mall.

Wong Yi Chian (2nd from left), Senior Marketing Manager at Pavilion Damansara Heights and Kung Suan Ai (3rd from left), Director of Marketing of Pavilion Damansara Heights, received the Platinum award in Category B (malls with net lettable area of 500,001 sq ft to 999,999 sq ft) for ‘Best Experiential Marketing’ 2024-2025 at the Shopping Centre Conference 2025 for the festive campaign ‘Heights of Happiness’, from YBrs En Mohd Amirul Rizal Abdul Rahim, Senior Director, Advertising & Digital Division and Head of VM2026 Secretariat, Tourism Malaysia, and Phang Sau Lian, President of PPK Malaysia.

The campaign had captivated shoppers with immersive, multi-sensory experiences that celebrated Chinese New Year traditions whilst creating modern, lifestyle-driven touchpoints. Pavilion Damansara Heights was transformed into a cultural wonderland with its 93-ft in length ‘Heights of Happiness’ diorama, produced in collaboration with the World Culture Organisation. The miniature masterpiece depicted nostalgic festive moments across history — from the grandeur of the China Five Dynasties Banquet Celebration and the bustling streets of Old Beijing, to the warmth of Malaysia’s Chinese New Year traditions and the legendary tales of ‘Journey to the West’ — which enchanted visitors with its craftsmanship and storytelling.

Pavilion Damansara Heights Heights of Happiness

“We are honoured to receive this recognition from PPKM, which is especially meaningful as Pavilion Damansara Heights celebrates its very first award. Heights of Happiness was designed to blend heritage, artistry and lifestyle in a way that felt both nostalgic and fresh, bringing people together to celebrate joy and tradition. This achievement is a testament to the creativity of our team and the strong support of our tenants and partners, and it reflects our vision for Pavilion Damansara Heights to grow as a destination where culture, lifestyle and community truly converge,” said Dato’ Joyce Yap, Chief Executive Officer of Pavilion Malls.

Adding to the visual spectacle were the giant 12-ft panda and 14-ft red bear sculptures, which served as iconic photo opportunities and anchors of joy within the mall’s décor. The festive atmosphere was further elevated by the Family Fun Zone, complete with a life-sized Snakes and Ladders game, and a series of cultural Chinese New Year booths offering handicrafts, festive goods and traditional delights for families to enjoy together.

For further engagement with their shoppers, Pavilion Damansara Heights also rolled out exclusive festive redemptions including limited-edition premiums, collectibles and tenant-driven rewards. In celebration of artistry and tradition, the mall had also partnered with the Calligraphy Society of Malaysia to design an exclusive ang pow set featuring the Chinese character for happiness. Shoppers were also treated to a calligraphy art exhibition and complimentary calligraphy art giveaways. By weaving together art, culture and retail, the campaign successfully reinforced the mall’s positioning as a destination where happiness, lifestyle and community converge.

As Kuala Lumpur’s latest lifestyle retail destination, Pavilion Damansara Heights offers a curated mix of retail, dining and leisure experiences within a vibrant urban environment. The success of the ‘Heights of Happiness’ campaign and this award have cemented the mall’s place as an emerging icon of lifestyle and community engagement in the Klang Valley, and a benchmark for experiential retail excellence in Malaysia. For more information, please visit https://pavilion-dh.com. 

About Pavilion Damansara Heights

Pavilion Damansara Heights is dedicated to creating moments that rekindle connections, refresh perspectives and invigorate the zest for life. Spanning 1.1 million square feet with over 190 curated stores, this vibrant destination is nestled in one of Klang Valley’s most prestigious neighborhoods. It stands as a premier hub for exquisite dining, contemporary retail and bespoke leisure experiences. As part of the integrated Pavilion Damansara Heights development, the mall is complemented by three residential blocks and nine corporate towers, offering a dynamic blend of retail, residential and business environments all within a single, exceptional setting.