BUIDLING BRIGHTER FUTURES: OXY’S ‘SENDING LOVE & CARE TO CHILDREN’ CAMPAIGN STRIVES TO PROVIDE EDUCATIONAL SUPPORT TO 140 UNDERPRIVILEGED STUDENTS
OXY, Malaysia’s trusted anti-acne skincare brand, is committed not only to promoting healthy skin among teenagers but also to empowering underprivileged students through education. Building on the success of initiatives since 2022, which have provided educational aid and support to over 795 underprivileged students, the brand has now entered the fourth year of its “Sending Love & Care to Children” educational campaign, creating a lasting impact by helping marginalised students unlock brighter futures through education.
Continuing
its long-term partnership with both Watsons
Malaysia and MyKasih Foundation, the campaign continues to champion equal
learning opportunities for underprivileged children, many of whom face
financial hardships and limited access to proper educational support. By
addressing these challenges, OXY hopes to break down barriers and open up
limitless pathways for every child to attain knowledge via education, fostering
confidence, and ultimately fulfil their potentials and be in control of their
own future.
This
year, the programme reaches out to a further 140 students from four primary
schools in the Klang Valley — Sekolah Kebangsaan Kampung Busut, Sekolah
Kebangsaan Bukit Tadom, Sekolah Kebangsaan Olak Lempit, and Sekolah Kebangsaan
Sungai Bumbun. Selected students will take part in after-school programmes
designed to strengthen the 3 essential skills in reading, writing, and
numeracy. These sessions aim to build a strong academic foundation, boost
classroom performance, and inspire brighter educational journeys ahead.
In
addition to the literacy program, OXY’s ‘Sending Love & Care to Children’
campaign also includes further support in terms learning materials and
stationeries, to elevate the learning experience of these underprivileged children.
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Lim
Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, explained that
OXY’s continuous commitment to the “Sending Love & Care to Children”
campaign stems from the belief that meaningful change requires consistency.
Each year’s campaign builds on the foundation of the previous one, leaving an
even stronger and more lasting impact on students’ education.
“Literacy
and numeracy are more than academic skills — they are stepping stones to
confidence and opportunity. For marginalised students, these foundations can
transform their learning journey, helping them believe in themselves and dream
bigger. That is why OXY remains steadfast in supporting this cause with
unwavering commitment,” added Lim.
As
part of the campaign’s on-ground engagement, OXY designed a mini sports day not
only to entertain but to integrate learning with physical activity —
reinforcing the belief that education can be both engaging and impactful.
Activities such as Basketball Math and Spelling Scramble were
crafted to sharpen students’ literacy and numeracy in a fun, interactive way,
while team challenges like the Relay Race fostered collaboration,
confidence, and resilience. By merging play with purpose, the initiative
demonstrated OXY’s commitment to nurturing well-rounded growth — where students
gain not just knowledge, but also life skills that build brighter futures.
OXY’s
‘Sending Love & Care to Children’ 2025 campaign is made possible through a
fundraising initiative, where RM1 from every OXY product sold is channelled
directly to the education fund. Through this effort, a total of RM50,000 has
been successfully raised to support primary school students across four schools
in the Klang Valley.
A
skincare brand trusted by teenagers, OXY’s product range is designed to
effectively address common skin concerns such as acne, oily skin, and
blackheads. OXY’s mission also extends beyond building clear skin and
confidence — it is equally about creating meaningful social impact.
Through
its “Sending Love & Care to Children” campaign, OXY reinforces its
long-term commitment to advancing education for underprivileged students, in
line with the United Nations Sustainable Development Goals — SDG 4 (Quality
Education) and SDG 10 (Reduced Inequalities). By creating equitable access to
learning opportunities, OXY is helping to break down barriers, uplift
communities, and build a brighter, more inclusive future.
As
part of its ongoing efforts, OXY will continue to provide support and resources
that empower more children, ensuring holistic well-being and confidence both
inside and outside the classroom.
For
more information or to support the 'Sending Love & Care to Children’
campaign, please visit https://oxy.com.my/ or the official OXY Malaysia Facebook page at https://www.facebook.com/OxyMalaysia/.
About The Mentholatum
Company
The Mentholatum Company, Inc. Founded
in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare
products. Headquarters are in Orchard Park, New York, U.S.A with operations in
Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong
Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is carried out in 26 locations around
the globe and marketing / distribution in over 150 countries. The company,
privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd.
of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical
market with top selling products in the eye care, topical and stomach relief
categories.
Since 1889, The Mentholatum Company has grown and
prospered from a small purveyor of soaps and toiletries into an international
company, marketing quality proprietary medicines around the world. In the
United States, and in many countries around the world, the Mentholatum family
of products has earned a reputation for quality and value. Every Mentholatum
brand is sold with an unconditional guarantee of satisfaction.
Brands under Mentholatum: Lipice, Oxy, Hada Labom Selsun, Sunplay,
Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC and Dermistry.
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