The Exchange TRX Transforms into a Beauty Haven with the Launch of ‘Beauty Affairs 2025’
A celebration of self-expression, indulgence, and discovery featuring exclusive promotions, iconic pop-ups, and rewards in partnership with L’Oréal Luxe
Beauty takes centre stage once again at The Exchange TRX as it is set to transform into a vibrant haven for beauty enthusiasts with the launch of Beauty Affairs 2025 — the latest evolution of its annual beauty-focused initiative, running from 25 July to 17 August 2025. Designed as a celebration of self-expression, indulgence, and discovery, the campaign brings together exclusive promotions by beauty and wellness brands as well as rewarding redemptions for shoppers—all under one stylish roof.
While Beauty Affairs 2025 brings together a variety of beauty and wellness brands, this year’s campaign also spotlights L’Oréal Luxe as its official brand partner. Throughout the campaign period, its four iconic brands—Armani Beauty, Kiehl’s, Lancôme and YSL Beauty will engage shoppers through on-ground pop-ups, exclusive promotions, immersive workshops, and expert-led masterclasses. Their presence adds a dynamic edge to the month-long affair, offering visitors memorable opportunities to discover and engage with some of beauty’s most recognisable names.
Beyond the L’Oréal Luxe experience, Beauty Affairs 2025 also embraces the full spectrum of beauty, welcoming a diverse range of participating brands, from global beauty powerhouses to emerging indie brands. Shoppers can look forward to exclusive promotions, complimentary make-up sessions, personalised beauty consultations, giveaways, and more from cult favourites such as Drunk Elephant, Elixir, Fresh, and many others. From sciencebacked innovations to conscious skincare, there’s something for every beauty enthusiast to discover at The Exchange TRX.
“Beauty Affairs 2025 is more than just a shopping event—it’s a celebration of individuality, confidence, and the transformative power of beauty,” said Jessica Leong, Head of Marketing, at The Exchange TRX. “We’re proud to collaborate with leading global brands to offer an experience that’s immersive, inspiring, and one-of-a-kind. Whether you’re rediscovering your routine or exploring something new, The Exchange TRX is where beauty comes to life.”
Armani Beauty: Receive complimentary exclusive gift with purchase at the Armani Beauty store from 24 July to 17 Aug. Additionally, shoppers can also discover the new Si Passione Red Musk, a vibrant musky fragrance available at the Armani Beauty pop-up counter.
Kiehl’s: Register at the Kiehl’s pop-up and play a quick game to redeem a travel-sized gift (limited to one redemption per customer, for the first 100 customers daily). Shoppers will also have the opportunity to explore gentle skin renewal with Kiehl's Retinol Micro-Dose Serum at Kiehl's pop-up.
Lancôme: Discover Lancôme's No.1 repair and anti-aging serum - Genifique Ultimate and a pre-launch exclusive of their latest Genifique Ultimate Eye Cream, now supercharged with Beta Glucan-CM. See your skin's evolution 10 to 15 years ahead with Lancôme's revolutionary Lancôme Skin Screen analysis for an efficient skincare solution tailored to your needs, exclusively available at Lancôme pop-up.
YSL Beauty: Receive an exclusive gift with every purchase from 24 July to 17 August—perfect for elevating your essentials. Their full LOVESHINE collection will also be accessible for shoppers to elevate their lip game and experience the perfect fusion of luxury for a shine like never before at the YSL Loveshine pop-up.
Additionally, the campaign will also feature a curated Beauty Experience—a series of immersive pop-ups, hands-on workshops, and expert-led masterclasses designed to captivate and inspire. Taking place at City Avenue, Ground Floor (in front of Lancôme), these activations invite beauty lovers to discover new products, learn from industry professionals, and explore artistry in action through an exciting line-up of activities which include:
2 August 2025
o Estée Lauder Make-up Masterclass (11am & 2pm)
o The Super Serum Masterclass By Lancôme (4pm & 6pm)
3 August 2025
o Estée Lauder Make-up Masterclass (11am & 2pm)
o The Super Serum Masterclass By Lancôme (4pm & 6pm)
9 August 2025:
o Helena Rubinstein Needle-less Face Lift Skincare
Masterclass (11am &
4pm)
o Puras Essential Oil Workshop (1pm & 2pm)
10 August 2025
o Helena Rubinstein Needle-less Face Lift Skincare
Masterclass (11am &
4pm)
o Limited Edition Passionfruit Workshop by The Body Shop
(2pm)
16 August 2025
o Full Radiance Ahead With Intelligent Skincare by Clé De
Peau Beauty
(11am)
o Glazed Over Lips Beauty Masterclass with Mac Cosmetics
(1pm & 2pm)
o Skin In Bloom with Sensatia (4pm)
o Bath & Body Works Candle Jar Upcycling Workshop (6pm)
17 August 2025
o Armani Beauty Make-Up Masterclass (1pm & 3pm)
o Meet The Foundation Of Your Dreams Benefit Cosmetics
Workshop (5PM)
To make the experience even more rewarding, The Exchange TRX is introducing two exclusive redemption tiers, which shoppers can redeem at the Redemption Counter within the Beauty Galleria — designed to let beauty lovers take a piece of the celebration home with them:
The Glam Getaway Set: Spend RM1,500 in up to three receipts at participating beauty brands to redeem a sleek, limited-edition travel bag paired with luxe travelsize essentials from Armani Beauty, Helena Rubinstein, or YSL Beauty.
The Sweet Escape Set: Spend RM500 in up to two receipts and receive a chic, customisable vanity pouch along with coveted minis from Lancôme or Kiehl’s— perfect for everyday indulgence or weekend escapes.
Whether you're refreshing your skincare routine, discovering new beauty favourites, or taking part in hands-on workshops, Beauty Affairs 2025 offers something for every beauty enthusiast. With exclusive experiences, thoughtful rewards, and plenty to explore, The Exchange TRX invites shoppers to celebrate beauty in their own way.
For the latest updates on Beauty Affairs 2025 programming, promotions, and masterclass registrations, visit www.theexchange.my or follow @theexchangetrx on Instagram.
About Lendlease
Lendlease is a market-leading Australian integrated real estate group. Headquartered in Sydney, we are listed on the Australian Securities Exchange. Our core capabilities are reflected in our operating segments of Investments, Development and Construction. The combination of these three segments provides us with a sustainable competitive advantage in delivering innovative integrated solutions for our customers. For more information, please visit: www.lendlease.com
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