The Exchange TRX Transforms into a Beauty Haven with the Launch of ‘Beauty Affairs 2025’

A celebration of self-expression, indulgence, and discovery featuring exclusive promotions, iconic pop-ups, and rewards in partnership with L’Oréal Luxe Beauty takes centre stage once again at The Exchange TRX as it is set to transform into a vibrant haven for beauty enthusiasts with the launch of Beauty Affairs 2025 — the latest evolution of its annual beauty-focused initiative, running from 25 July to 17 August 2025. Designed as a celebration of self-expression, indulgence, and discovery, the campaign brings together exclusive promotions by beauty and wellness brands as well as rewarding redemptions for shoppers—all under one stylish roof. While Beauty Affairs 2025 brings together a variety of beauty and wellness brands, this year’s campaign also spotlights L’Oréal Luxe as its official brand partner. Throughout the campaign period, its four iconic brands— Armani Beauty, Kiehl’s, Lancôme and YSL Beauty will engage shopper...