Rohto Eye Helps Student See Better and Perform Better
For thousands of school children, clear vision is more than just a health benefit — it is a gateway to confidence, better learning, and brighter futures. Rohto Eye Care’s annual campaign, “Sending Love & Care: The Joy of Seeing,” has made a meaningful difference in classrooms with sponsorship of prescription glasses to over 11,000 B40 students over the four years.
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, highlighted the growing need for eye health awareness and emphasised that all children, regardless of their background, should have equal access to eye care.
Middle: Puan Halimah binti Ahmad, Headmistress of SK Setapak
Third from right: Ms Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia
“With rising myopia rates, which may be linked to increased screen time, reduced outdoor activities, and other lifestyle factors, it is crucial to educate students on proper eye care. Building on the tremendous success of our past campaigns, we remain committed to providing underprivileged students with the knowledge and resources they need for healthier vision. We are also grateful to our dedicated partners—Watsons, Focus Point, and PINTAR Foundation—who have supported us since the very beginning of this campaign,” added Lim.
Educators from various beneficiary schools have reported that students who once struggled to see the board can now complete homework on time, actively participate in class discussions, and even help lead learning activities.
a teacher at Sekolah Kebangsaan Taman Midah 2, Selangor, which was one of the beneficiary schools last year.
Driven by the positive feedback from past years, Rohto Eye Care, a Japanese brand known for its dedication to eye health, is proud to continue the initiative in 2025. This year alone, the campaign has reached over 4,000 students across five schools, with more than half coming from B40 communities. These students received free eye screenings, prescription glasses, and essential eye health education — equipping them with the tools to thrive both inside and outside the classroom.
The beneficiary schools for this year’s campaign include Sekolah Kebangsaan Petaling 1, Sekolah Kebangsaan Setapak; Sekolah Kebangsaan Polis Depot, Sekolah Kebangsaan Pandan Jaya in Kuala Lumpur; as well as Sekolah Kebangsaan Telok Gong in Port Klang, Selangor. Rohto Eye Care aims to make a continuous effort in reaching out to those with limited access to essential eye care services.
A Comprehensive Eye Care Experience for Students
The campaign featured a series of activations designed to provide a comprehensive eye care experience for the students:
Eye Health Educational Talks: Through this interactive and engaging session led by Rohto Eye Care representatives, students learned about the importance of eye health, preventive measures, and effective ways to maintain healthy vision.
Eye Screening Sessions: Screenings were conducted among students to detect issues such as myopia, astigmatism, and other vision impairments, ensuring they receive timely intervention and proper eye care.
Sponsored Prescription Glasses: Following the screening sessions, students who required visual aids received COMPLIMENTARY prescription glasses, courtesy of Rohto Eye Care, ensuring they had the necessary support for better vision and learning.
- Eye Screening Conducted for Students Before Prescribing Glasses
To make the campaign especially enjoyable and memorable for the students, Rohto Eye Care also organised a series of fun activities that challenged students’ visual perception and memory retention. These activities, which held at the schools include:
Find the Difference – Through this game that enhances visual perception and attention to detail, students received two identical printed images and carefully examined them to spot the differences.
Visual Teaser – Aimed at testing students’ visual and brain memory, players were shown a sequence of images for a short period before recalling and listing them in the correct order.
Name the Colour – To challenge students’ visual processing and their cognitive ability, players were shown words in different font colours and had to name the colour of the text instead of reading the word.
- Name the Colour
Cocreation of Giant Poster
The campaign culminated in a co-creation of giant posters by Rohto Eye Care representatives and students, featuring eye care preventive measures to reinforce key lessons in a fun, interactive way. The posters were displayed in the school compound as an educational resource, serving as a lasting reminder of essential eye care practices.
Funding for the “Sending Love & Care: The Joy of Seeing” campaign was raised through a fundraising initiative, where RM1 from the sale of each Rohto Eye Care product at Watsons throughout March 2025 was contributed to the campaign. This initiative aligns with the United Nations Sustainable Development Goal (UNSDG) #3: Good Health and Well-Being, by promoting eye health awareness among children and supporting access to essential healthcare services.
About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.
Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has
earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.
Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.
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