GLOW WITHOUT THE FILTER, SHIELD AGAINTS UV

 GLOW WITHOUT THE FILTER, SHIELD AGAINTS UV 

Introducing Sunplay’s New Tone-up UV Essence (Blue) Exclusively at Guardian

No filter? No problem. Sunplay’s new Skin Aqua Tone-Up UV Essence (Blue) offers you a fresh, camera ready glow while protecting you from the sun.

With just one application, this sunscreen delivers a tone-up effect that instantly colour-corrects and brightens for that filter-free glow. Formulated with SPF50+ PA++++ and Iridescent Strobe Pearl Powder Protection, it not only has broad spectrum protection from UVA and UVB that shields your skin, but also instantly brightens dull, tired-looking skin for a naturally even tone. Additionally, its gentle formula is mineral oil-free, paraben-free, and allergy tested, making it suitable even for sensitive skin.

 

All-in-One Protection: A Perfect Blend of Suncare and Skincare

The new Sunplay Skin Aqua Tone-Up UV Essence Blue is infused with skin-loving ingredients to elevate your daily routine. Hyaluronic Acid delivers deep hydration and supports the skin’s barrier, while Vitamin C works to gradually brighten skin tone over time. It also contains Cica Extract, known for its calming properties — perfect for those with sensitive or reactive skin.

 

Invisible, Ultra-lightweight Texture

This sunscreen is formulated with the lightweight feel of an essence. It can spread easily and smoothly, allowing it to absorb quickly and seamlessly into the skin. Its ultra-light texture leaves no greasy residue, making it feel like an invisible shield that enhances your natural glow while protecting it from the sun.

 

Stay Protected While Having Fun in The Sun

True to Sunplay’s core belief that suncare should never get in the way of enjoyment, this new tone-up sunscreen offers superior water resistance — perfect for long days outdoors, whether you're hitting the beach or just on the go. It keeps you glowing and protected without the constant need for reapplication.

 

“We would like to invite everyone to experience the confidence of going filter-free with real, radiant skin. This sunscreen is designed to meet everyday beauty and protection needs, and we’re excited for shoppers to discover how effortless camera-ready skin can truly be,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

 

The new Sunplay Skin Aqua Tone-Up UV Essence Blue retails at RM65.90, exclusively at Guardian online and physical stores nationwide.

 

For more information about the new sunscreen, visit Sunplay Malaysia’s official Facebook page.

 

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

 

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company

Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

 

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

 

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.