Hada Labo Empowers Single and Retired Mothers with Digital Business Skills Through ‘Sending Love & Care to Society’ Initiative

 Entering its Sixth Year, Hada Labo’s CSR Initiative Aims to Equip the Marginalised Communities with Essential Skills to Become Financially Independent

Hada Labo, the trusted Japanese skincare brand, continues its unwavering commitment to uplifting marginalised communities through its ‘Sending Love & Care to Society’ corporate social responsibility (CSR) initiative.

Now in its 6th consecutive year, the campaign has expanded its impact by empowering single and retired mothers—a group often facing financial struggles—by equipping them with critical digital marketing and business skills to help them achieve economic independence and long-term sustainability in today’s digital-driven economy.

 

Through the workshop, 100 single and retired mothers were equipped with knowledge to establish, grow, and sustain a thriving business using TikTok

This year, Hada Labo has taken its initiative a step further by collaborating with Ibupreneur Malaysia, a social enterprise dedicated to supporting mothers in entrepreneurship, and Watsons Malaysia, one of the leading health and beauty retailers in the country. Together, they organised a TikTok Business Workshop, designed to help women harness the power of social media for business growth.

 

Single and retired women who attended the workshop were also given the opportunity to be a part of the Hada Labo Affiliate Programme

Recognising that digital platforms like TikTok have revolutionised entrepreneurship, the workshop provided hands-on training to 100 single and retired mothers, equipping them with practical knowledge on how to establish, grow, and sustain a thriving business using TikTok. Beyond the workshop, Hada Labo has also launched a dedicated affiliate programme to provide support to these mothers. This programme offers exclusive incentives and tailored business mechanics, ensuring they receive the resources needed to succeed in their entrepreneurial journey.

Mock Cheque Handover Ceremony

Funding the Future: Hada Labo’s RM50,000 Contribution

As part of its dedication to creating a meaningful and sustainable impact, Hada Labo has funded the initiative with RM50,000, generated from the sales of Hada Labo Hydrating Cleansing Oil at Watsons. For every purchase made between 6 March – 14 April 2025, RM1 was allocated to support this cause. This initiative not only empowers women but also encourages consumers to participate in meaningful social change simply through their everyday purchases.

 

Championing Women’s Economic Empowerment

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, reaffirmed Hada Labo’s commitment to empowering women and fostering financial inclusivity: "At Hada Labo, we believe in creating more than just high-quality skincare—we believe in creating opportunities that uplift lives. Through this workshop and affiliate program, we want to equip single and retired mothers with the digital tools, skills, and confidence needed to thrive in today’s fast-evolving digital economy. By empowering these women with knowledge and a supportive business framework, we hope to see them grow into independent entrepreneurs who can take control of their own financial future.”

 

Echoing this sentiment, Aida Zunaidi, Founder of Ibupreneur Malaysia, emphasised the transformative power of this collaboration: "At Ibupreneur, we are deeply committed to helping women break financial barriers by giving them access to the right resources and support. This partnership with Hada Labo is a game-changer, as it provides these mothers with the opportunity to build their own businesses in the digital space. Beyond technical expertise, we want to instill in them the confidence to step out of their comfort zones, take ownership of their potential, and create a stable future for themselves and their families.”

 

Empowering Women, Transforming Lives

The initiative’s impact is evident in the words of one of the workshop participants: "I am incredibly grateful to Hada Labo and Ibupreneur for this life-changing opportunity. The TikTok Business Workshop and affiliate program have not only equipped me with valuable digital marketing skills but also given me the confidence to build my own business. This initiative has opened new doors for me, and I’m excited for the journey ahead,” said Zaitullili Binti Muhammad.

 

Participants receiving certificate upon completion of the workshop

A Legacy of Giving Back

Since its inception, the Hada Labo ‘Sending Love & Care to Society’ campaign has positively impacted 404 women beneficiaries, 2,040 marginalised individuals, 1,144 PPR families and 500 elderly folks, reaffirming the brand’s dedication to giving back to society through its initiatives. As Hada Labo moves forward, it remains committed to nurturing aspirations, fostering inclusivity, and empowering women through impactful CSR initiatives.

 

For more information or to support future campaigns, visit www.hadalabo.com.my or follow their Facebook page: MY HadaLabo.

 

Hada Labo skincare philosophy:

“PERFECT X SIMPLE” 

 

For ultimate perfection and ultimate simplicity 

Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorants, fragrances and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else... 

 

About The Mentholatum Company 

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. 

 

Brands under Mentholatum: Lipice, Oxy, Hada Labom Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC and Dermistry+.