Martell Celebrates the Chinese New Year with a Curated Collection of Exceptional Cognacs
Celebrate the joy of Chinese New Year with Maison Martell as it unveils a stunning selection of cognac giftsets and festive Limited Edition packs. Each gift set is an invitation to savour the festive spirit, with cognacs that offer a distinctive tasting experience, a taste of tradition, and the Martell promise to soar beyond the expected.
In celebration of the 2025 Year of the Snake, Maison Martell presents the L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent, inspired by the Chinese goddess Nüwa and the snake, symbols of courage, wisdom, and intelligence. Crafted by Cellar Master Christophe Valtaud from over 1,400 eaux-de-vie, this exceptional cognac balances subtlety and refi nement while evoking the snake's elegant characteristics. Encased in a stunning crystal decanter and dazzling cabinet, this rare masterpiece is limited to just 500 individually numbered pieces.
The blend begins with delicate citrus and spices, it develops notes of tobacco, woods, candied fruit, blackcurrant, and quince. The palate is velvety with prominent citrus, and the fi nish is long with woody, roasted, tobacco, and tonka bean notes, perfectly balancing fruit and wood.
In celebration of its 130-year legacy in Malaysia, Maison Martell proudly unveils the Martell Cordon Bleu x Ivan Lam limited edition pack and bottle, with only 130 bottles available to mark this milestone. Designed by Malaysian contemporary artist Ivan Lam in collaboration with Martell, this limited edition pays tribute to the blending of Malaysian and French heritage. The Swift, symbolising Martell’s forward-thinking spirit, soars across the Malaysian landscape, accompanied by Martell’s iconic symbols—grapes, casks, and ribbons. A proud Malaysian tiger rests among vibrant motifs, while the hibiscus and France’s fl eur-de-lis embody the shared beauty and history of the two nations. The Arc de Triomphe, representing French heritage, is complemented by contemporary Malaysian patterns, creating a visual dialogue that harmoniously unites these two rich cultural legacies.
This is the second limited edition created to commemorate Martell’s 130 years in Malaysia, following the fi rst collaboration with renowned Malaysian artist Marcus Kueh. Both editions uniquely celebrate the brand’s legacy through the lens of exceptional local artistry, with Lam’s creation offering a fresh and vibrant perspective on this historic milestone,making this a cherished keepsake for the New Year.
Wu Jian’an collaborates with Martell Cordon Bleu, Martell Noblige and Martell XO
Martell celebrates artistry and heritage through a collaboration with Wu Jian’an, a globally acclaimed contemporary Chinese artist. Renowned for his intricate, multi-layered compositions and partnerships with luxury icons like Dior and Hermès, Wu brings his unparalleled expertise to this vibrant creation. During his induction in Cognac, Wu Jian’an was fascinated by the human dimension, expressed through the many forms of savoir-faire and the collective work involved in the process of making cognac. Inspired by this experience, he created vibrant and richly detailed designs that refl ect Martell’s visual concept of interconnected stories, weaving together elements of tradition, creativity, and craftsmanship, embodying ‘The Spirit of Taste’.
In his artworks, Wu Jian’an layered motifs associated with the cognac making process together with symbols of the Chinese New Year in a joyful, colourful harmony - a celebration of the perfect moment represented by Martell’s iconic cognac. With vibrant red fi recrackers and lanterns, Wu’s illustrations capture the essence of Chinese New Year and the joyfulness of opening a bottle of Martell.
Martell Cordon Bleu Limited Edition & Giftset
This exceptional cognac is presented in two exclusive editions ;The Martell Cordon Bleu Limited Edition showcases Wu’s vibrant artistry with a dazzling interplay of colours and motifs inspired by the Chinese New Year’s festive spirit, featuring intricate lanterns, flourishing grapevines, and dynamic patterns that evoke movement and vitality. The Martell Cordon Bleu Giftset takes the experience to new heights, pairing the cognac with a meticulously crafted decanter within a sophisticated display box.
Martell Cordon Bleu is a true icon of refi nement, celebrated for its rich and harmonious taste profi le. Aromas of orchard fruits intertwine with roasted mocha coffee and toasted almonds, while subtle notes of candied orange, cinnamon, honey, and beeswax add a warm, spiced complexity. This full-bodied Borderies cognac delivers the signature elegance that has made Martell a hallmark of excellence. Perfect for savouring neat, it also pairs beautifully with indulgent treats like dark chocolate, aged cheeses, and dried fruits, making it an ideal centrepiece for festive celebrations.
Martell Noblige Limited Edition
Wu’s artistic mastery extends to the Martell Noblige Limited Edition, the result is a contemporary yet culturally resonant design, perfectly embodying the spirit of celebration.The daring, youthful spirit of Martell Noblige is evoked by dancing fi gures in a dynamic arabesque stance.
Martell Noblige presents a rich bouquet of fruit notes, including pear and prune, complemented by exotic hints of vanilla pod and caramelised grape, making it the perfect accompaniment to fi sh and seafood dishes, which symbolise prosperity and harmony during the Chinese New Year celebrations.
Martell XO Giftset
Embodying legacy and self confi dence, the Martell XO Giftset celebrates Maison Martell’s savoir-faire, encased in a luxurious design that blends Martell’s emblems with festive motifs, evoking a sense of depth and sophistication.
This bold cognac, with intense notes of fi g, walnut, and blackcurrant buds, delivers a smooth, elegant, and exceptionally long fi nish—a true testament to Martell’s tradition of excellence.
Martell VSOP Limited Edition Giftset
For the holiday season, Maison Martell presents the Martell VSOP Limited Edition Giftset, a festive tribute to the versatility and sophistication of Martell’s iconic VSOP blend. Wrapped in striking dark blue and electric blue hues, highlighted with celebratory red and gold, this design is inspired by the vibrancy of the Chinese New Year. A dynamic cityscape of glass shapes, both vintage and modern, captures the essence of the Martell experience. This exclusive edition offers two options: one set includes a Martell VSOP limited edition bottle, a tumbler glass and a collectible miniature bottle, while the other features a Martell VSOP bottle, and two elegant tumbler glasses—perfect for those who appreciate both Martell’s craftsmanship and the celebratory spirit of the season.
Martell VSOP is an elegant and perfectly balanced cognac, with luscious notes of ripe yellow fruit and subtle woody overtones, aged in fi ne-grained oak barrels from sustainable French forests, can be enjoyed neat, on the rocks, or in creative cocktails like the Sorbonne, crafted by master mixologist Rémy Savage. Martell VSOP invites cognac lovers to celebrate taste and discover Martell’s legacy of quality and refi nement.
For easy access to Pernod Ricard’s exclusive collection, cognac enthusiasts can purchase directly on Lazada or Shopee to elevate their festive celebrations with these limited editions.
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About Martell
The oldest of the great cognac houses, founded by Jean Martell in 1715, Maison Martell is renowned throughout the world for the fi nesse and elegance of its cognacs, the result of a legacy of savoir-faire handed down through nine generations. Together with a passion for its craft and a profound attachment to the terroir, Maison Martell is defi ned by the audacity with which it has challenged convention to create new expressions of cognac, including the icon Martell Cordon Bleu in 1912. The free spirit of the House is symbolised by its historic emblem: the swift.
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