The Exchange TRX Unwraps the Magic of the Season with “Sparkle & Splendour"

Experience Enchanting Holiday Installations, Culminating in the City’s Most Anticipated New Year’s Eve Countdown Party

The Exchange TRX Sparkle & Splendour Launch 

This holiday season, The Exchange TRX unveils Sparkle & Splendour, a spectacular holiday celebration that brings the magic of the season to life. Running from now till 1 January 2025, the celebration transforms the lifestyle destination into a holiday haven of wonder, offering immersive experiences, dazzling decorations, and exclusive seasonal rewards.

The beautiful Marion Caunter made an appearance at the launch

We are delighted to present Sparkle & Splendour, affirming The Exchange TRX as the Home of World Events. This year’s celebration has been thoughtfully curated to create moments of magic, enchantment, and togetherness. With enchanting installations, bespoke collaborations, and family-friendly experiences, we’ve designed a festive season that invites everyone to celebrate and make unforgettable memories,” said Trevor Hill, General Manager at The Exchange TRX.

Guests are invited to immerse themselves in a series of enchanting installations, each bringing its own touch of holiday magic. At the heart of it all, Tiffany & Co. commands attention at the Central Exchange with a 7-metre-tall holiday tree wrapped in Tiffany blue. Elegantly adorned with delicate winter accents, the tree is crowned by a jewel-encrusted Bird (from the iconic design of the Bird on the Rock) and finally, Tiffany’s signature gift boxes complete the display. This breathtaking display, complete with an exclusive photo booth, welcomes guests to capture the season’s magic in the signature Tiffany style.

Louis Vuitton unveils its 2024 Holiday campaign with an enchanted carousel adventure. Now through December 31, 2024, guests are invited to celebrate the season in style and embrace the holiday spirit at the Louis Vuitton Holidays exclusive pop-up. This festive escape is filled with whimsical surprises, treats, and curated luxury gifting ideas, perfect for spreading joy to loved ones—or for selecting something truly special for oneself this season.

The Exchange TRX & UOB

For the second year running, The Exchange TRX has partnered with UOB to bring a touch of traditional holiday warmth with a majestic Christmas setup at the Raintree Plaza. A towering tree adorned with sparkling snowflakes and shimmering ornaments, illuminated by golden lights forms the centrepiece. Nearby, a grand sleigh and reindeer display further enhances the festive ambience that complements the modern skyline at the TRX district. Extending the magic, TRX City Park will also be beautifully decorated, creating a seamless holiday atmosphere.

Step into the enchanting world of WICKED at The Urban Node, where guests are transported to iconic scenes inspired by the beloved tale. This immersive installation features themed zones like Glinda’s enchanting Tulip Infinity Room and Elphaba’s Emerald Infinity Room, where dazzling lights and reflective surfaces create a mesmerizing, endless landscape. Interactive elements invite guests to “choose their side,” with Glinda’s wand or Elphaba’s broom, triggering unique lighting effects. With photo spots and costume areas, this WICKED-themed experience invites guests for an unforgettable journey through Oz.

For families and children, the LEGO Group’s “Gift the Superpower of Play” brings a vibrant world of imagination to the concourse level. A life-sized LEGO Santa and a Christmas tree adorned with playful LEGO decorations capture the essence of creativity and joy. Kids and families can venture through a colourful archway and join in festive activities like the “Lost & Found Elves” and “The Search for Santa’s Surprises,” making this installation a joyful hub of holiday magic and discovery.

More than captivating installations, The Exchange TRX offers a refined holiday experience thatcombines luxury shopping, exceptional dining, and enchanting live performances. Guests candiscover exclusive holiday collections, bespoke gift sets, and curated seasonal menus perfect forelegant celebrations. Adding to the festive ambience, a series of thoughtfully curatedperformances—including string quartets, acapella ensembles, and mesmerizing magic shows—createan atmosphere of sophistication and wonder, making The Exchange TRX the ultimate destination for a truly memorable festive season.

In the spirit of giving, The Exchange TRX is rewarding guests with exclusive seasonal gifts, turning holiday shopping into a truly festive experience. Guests can redeem unique gifts at three tiers, each adding a touch of holiday charm to their celebrations. Those who spend RM1,000 (or RM800 with UOB cards) across two receipts will receive a limited-edition LEGO Desk Calendar, a playful addition to any workspace. For a spend of RM2,000 (or RM1,500 with UOB cards), guests can take home a limited-edition WICKED Tumbler, a stylish keepsake inspired by the enchanting world of Oz. At the top tier, those who spend RM3,500 (or RM3,000 with UOB cards) will be rewarded with a luxurious Rituals Holiday Gift Set, perfect for a moment of indulgence and relaxation.

The Exchange TRX New Year's Eve Countdown Party

As the festivities continue, The Exchange TRX invites everyone to ring in 2025 at its annual New Year’s Eve Countdown Party, featuring live performances by beloved artists, with the highly anticipated lineup to be announced in December. Taking over the Raintree Plaza, the family-friendly celebration centred on the community will be made complete with breathtaking fireworks displays, laser projections across the night sky, a vibrant food village, and interactive installations that will add to the celebratory atmosphere, making it a night to remember.

Staying true to the event’s ethos of “Do Good, Feel Good,” The Exchange TRX has partnered with Kechara Soup Kitchen to enhance food distribution efforts, providing greater support to Malaysia’s Orang Asli, the nation’s indigenous community. Entry to the New Year’s Eve celebration is free with a donation to the non-profit organization, reinforcing a spirit of community and giving back.

Loyalty members of Lendlease Plus MY can enjoy special perks at The Exchange TRX’s New Year’s Eve Countdown Party. All members are welcome to access the “Members Zone” on a first-come, first-served basis, while Enthusiast members and above enjoy exclusive access to the viewing lawn at TRX City Park for the best view of the fireworks. RSVP through The Exchange TRX Mobile App to secure a spot at Kuala Lumpur’s most anticipated New Year’s Eve Countdown Party.

 

For more information, visit www.theexchange.my or follow The Exchange TRX on Facebook and Instagram.