HADA LABO'S 'SENDING LOVE & CARE TO THE NATURE’ INITIATIVE SHOWCASES ENVIRONMENTAL STEWARDSHIP WITH UPSI

Entering its Fifth Year, the Brand’s ‘Sending Love & Care to the Nature’ 2024 Raised RM50,000.00 to Embark on an Urban Planting Initiative at UPSI

Mock Cheque Handover by Hada Labo to UPSI & MNS

Hada Labo, a leading Japanese skincare brand, celebrates the fifth year of its 'Sending Love & Care to Nature' initiative in collaboration with the Malaysian Nature Society (MNS) and Watsons Malaysia. This year, Hada Labo is expanding its commitment to environmental stewardship by embarking on an urban planting initiative at Sultan Idris Education University (UPSI), in Tanjong Malim, Perak. This project aims to enhance the campus by improving air quality and sustainability, while also promoting biodiversity and mitigating heat.

 

As part of the initiative, 1,500 Kelat Paya (Syzygium myrtifolium) trees will be planted along a walkway stretch by the lake, to enhance the campus’s surrounding landscape. These trees will contribute to a cleaner, cooler environment, and enhance air quality by filtering pollutants.

 

Rohto-Mentholatum Malaysia’s General Manager, Lim Mei Yuen, shared, “As Hada Labo continues to make significant strides in preserving the environment, our hope for this year's project is to demonstrate how urban spaces can integrate green practices and inspire sustainable habits among students and the broader community.”

 

Hada Labo staff preparing themselves for tree planting

“The newly added green spaces will provide a healthier and more pleasant campus experience while contributing to broader environmental goals.” she added.

 

The Vice President of MNS, Mr Ayadurai Letchumanan said, “This initiative is a significant step towards fostering a more sustainable and resilient community by mitigating climate change impacts, reducing urban heat and improving air quality.”

 

Meanwhile, the Deputy Dean of Industry Network and Commercialisation, Faculty of Science and Mathematics, UPSI, Dr. Fatimah Azzahra binti Ahmad Rashid has expressed appreciation for Hada Labo’s dedication to environmental conservation, noting its significant contribution to the university community.

 

UPSI Students and HL staff planting the Pokok Kelat Paya

“As UPSI serves as a hub for nurturing future educators, we view this initiative as an invaluable opportunity for our students to embrace the importance of preserving our environment, which they can instil in future generations,” she said.

 

The initiative is supported by a RM50,000 donation from Hada Labo, raised through the sale of Hada Labo Hydrating Lotion at Watsons Malaysia. The lotion comes into two versions i.e Rich - tailored for normal/dry and sensitive skin and Light - tailored for oily/acne prone and sensitive skin. Both lotions come in fully recyclable bottles, exemplifying the brand's eco-conscious philosophy of "no more, no less."

 

UPSI Students carrying the saplings to the planting site

The urban tree planting event saw active participation from Hada Labo and Watsons employees, university students, and facilitators, all contributing to the transformation of UPSI’s walkways into vibrant green corridors.

 

UPSI Students planting tree saplings

Guided by its 'Perfect x Simple' philosophy, Hada Labo remains committed to creating a healthier, more resilient environment for future generations, having planted 5,400 trees since the initiative's launch in 2020.

 

For more information or to support the ‘Sending Love & Care to The Nature’ campaign, kindly log on to https://hadalabo.com.my/ or visit the official Hada Labo Malaysia Facebook page https://www.facebook.com/MyHadaLabo/.

 

Hada Labo skincare philosophy:

“PERFECT X SIMPLE” 

 

For ultimate perfection and ultimate simplicity 

Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorants, fragrances and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else... 

 

About The Mentholatum Company 

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by

 

 

Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and

toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. 

 

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC and Dermistry.