ROHTO EYE CARE’S ANNUAL CSR CAMPAIGN

 

ROHTO EYE CARE’S ANNUAL CSR CAMPAIGN

“SENDING LOVE & CARE: THE JOY OF SEEING”

BRINGS VISION TO LIFE FOR MORE THAN 7,000 STUDENTS

Rohto Eye Care, a pioneer in innovative eye care solutions, is proud to announce the incredible success of its annual CSR campaign, “Sending Love & Care: Joy of Seeing.” This year, Rohto Eye Care reached out to 7,500 primary students across five schools, with more than 50% from underprivileged backgrounds, to educate and empower them with essential knowledge about eye health.

Mock Cheque Presentation Ceremony at SK Taman Midah 2

(From the left) Pn. Norzalina Masom, General Manager of PINTAR Foundation; Ms. Foo Hwei Jeik, Trading Director of Watsons Malaysia; Pn Radzita binti Radzi, Deputy Director of the School Management Sector of JPN Kuala Lumpur; En.Rosli bin Juhari@Zahari, Headmaster of SK Taman Midah 2; Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia; Professor Madya Dr. Noraini Ahmad, YDP PIBG SK Taman Midah 2; and Ms. Joey Chun, Chief Marketing Officer of Focus Point Vision Care Group Sdn. Bhd at the Mock Cheque Handover Ceremony at SK Taman Midah 2.

The beneficiary schools for this year’s campaign include SK Seksyen 20, SK Seri Setia, SK Taman Bunga Raya 2, SK Taming Jaya, and SK Taman Midah 2. By focusing on these communities, Rohto Eye Care has made a significant impact on students who might not have access to vital eye health education.

Student Demonstration of Eye Exercise

Rohto Eye Care, in collaboration with its esteemed partners Watsons, Focus Point Vision Care Group Sdn. Bhd., and PINTAR Foundation, is dedicated to fostering a brighter future for these students. The campaign included:

•       Eye Health Educational Talks: Representatives from Rohto Eye Care conducted interactive and engaging sessions, teaching students about the importance of eye health, preventive measures, and healthy eye care practices.

•       Eye Screening Sessions: Comprehensive eye screenings were conducted to identify and address any existing issues promptly.

•       Sponsored Prescription Glasses: For students who require visual aids, Rohto Eye Care provided FREE prescription glasses, ensuring every child has the opportunity to see the world clearly.

Mini Games 

To make learning about eye health enjoyable, the campaign also featured a variety of fun activities, including:

•       Sight-Related Mini Games: Games like Pin the Tail while blindfolded, Card Matching Memory Game, and Find the Odd Color help reinforce eye health lessons in an engaging manner.

•       Drawing and Colouring Contests: These contests encourage creativity while emphasising the importance of vision. Prizes have been awarded to winners in each school.

 

Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia

Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her enthusiasm for the initiative: “This marks the 3rd consecutive year of our ‘Sending Love & Care: Joy of Seeing’ campaign. Starting with two schools in 2022, expanding to three in 2023, and now reaching five in 2024, our journey is a testament to the power of community and collaboration. We are deeply grateful to our partners – Watsons, Focus Point, and PINTAR Foundation – for their unwavering support.”

Art Competition

Research shows that myopia has become more prevalent among young children due to the increased usage of digital devices. By providing eye health education and screening, Rohto Eye Care aims to prevent potential eye issues and improve the quality of life for these students, ensuring that they have the best start in life.

 

Happy students with their goodie bags

Funding for the “Sending Love & Care: Joy of Seeing” campaign was generated through a unique initiative: RM1 from the sale of each Rohto Eye Care product at Watsons in June 2024 was donated to the campaign. This community-driven effort highlights the collective power of small contributions to create significant positive change.

Rohto Eye Care is committed to enhancing the quality of life through innovative eye care solutions. By focusing on education and community support, Rohto Eye Care strives to make a lasting impact on the lives of underprivileged children, ensuring a healthier and brighter future for all.

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.