HADA LABO’S ‘WE CARE FOR SOCIETY’ BRINGS JOY TO MARGINALISED COMMUNITIES

Hada Labo, the renowned Japanese skincare brand under Rohto-Mentholatum, continues to make a positive impact in the lives of marginalised communities through its 'We Care for Society' campaign. Now in its fifth year, the campaign has expanded its reach to support a broader community while continuing to empower low-income women entrepreneurs.

Cheque presentation with Women Of Will (WOW)

In collaboration with Women Of Will (WOW) and Kechara Soup Kitchen Society, and supported by Watsons Malaysia, 'We Care for Society' ran throughout the month of Ramadan. Hada Labo partnered with WOW to engage a group of low-income women entrepreneurs in baking 1,000 jars of healthy cookies, supported by a RM20,000 donation. Additionally, a donation of RM30,000 was provided to the Kechara Soup Kitchen Society to prepare 2,040 meal packs for marginalized and homeless individuals and 44 bags of groceries for marginalised families. The cookies were distributed alongside the packed meals and groceries to those in need.

Cheque Presentation with Kechara Soup Kitchen Society

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, shared that the campaign initiated 5 years ago, aimed to equip low-income women entrepreneurs with essential skills and knowledge, enabling them to achieve financial independence and support their families. Recognising the growing prevalence of poverty, Hada Labo extended its support to impoverished communities struggling to fulfill their basic necessities, particularly food.

"We are deeply appreciative of the unwavering support from the public and our partners, which has sustained this campaign for 5 years. We aim to bring comfort and joy to the underprivileged, particularly during Ramadan, when nutritional needs are heightened," said Lim.

Lakshwin Muruga, Executive Director of WOW, stressed the importance of timely assistance provided to low-income women entrepreneurs, who are striving to be self-sufficient and financially independent, relying on their skills and knowledge to support themselves and their families. He emphasised that Hada Labo’s support is a significant boost for these women.

Justin Cheah, Marketing Director from Kechara Soup Kitchen Society, highlighted the escalating demand for aid in the face of economic decline. Kechara Soup Kitchen Society heavily depends on food donations to aid the needy. Therefore, the team expresses gratitude for Hada Labo’s generous sponsorship and hopes for continued corporate support in their mission.

During the 'We Care for Society' campaign, with every purchase of Hada Labo Hydrating Water Gel moisturizer from Watsons RM1 will be donated to the above cause.

Hada Labo Hydrating Water Gel

Hada Labo Hydrating Water Gel, Your Essential Moisturising Care

As part of the ‘We Care for Society’ campaign, Hada Labo introduced the Hydrating Water Gel, an essential addition to its hydrating range.

The newly launched Hydrating Water Gel upgraded with 2 Prebiotics, 4 types of Hyaluronic Acid and Cactus Extract to strengthen the skin barrier, improve hydration and soothe and protect skin against environmental stressors. Key features include:

- Soothe & Antioxidant – infused with Cactus Extract which is rich in anti-oxidants to soothe skin irritation and protect skin from free-radical damage.

- Repairs Skin Barrier – with 2 Prebiotics to help strengthen skin barrier and repair dry, damaged skin for healthier and stronger skin.

- Protects against Blue Light – with Carnosine to protect skin against blue light.

- Hydrates and nourishes – combines 4 types of Hyaluronic Acid (3D HA, Medium Size HA, Super HA & Nano HA) and Ceramide to lock, replenish and restore moisture deeply into the skin for perfectly moisturized skin.

- Ultra-lightweight water gel texture absorbs instantly into skin and leaves skin feeling fresh and hydrated.

Hada Labo Hydrating Water Gel gentle formula is free from alcohol, paraben, colourant, mineral oil, MIT & Diglycol is suitable for all skin types. It is recommended for use after cleansing and hydrating lotion to seal in moisture. The product is available at all major pharmacies and supermarkets, as well as e-commerce platforms.

For more information or to support future campaigns, visit www.hadalabo.com.my or follow their Facebook page: MyHadaLabo

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorants, fragrances and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labom Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub, Melano CC and Dermistry+.