Dododots Champions Self-Love on Shopee Live
Dododots Champions Self-Love on Shopee Live
3,500 individuals embrace their imperfections daily with Playful Pimple Patches
Everyday, Dododots
empowers over 3,500[1]
Malaysians to embrace their imperfections and practice self-love through Shopee
Live. Founded in November 2021, Dododots has designed over 20 series of unique
cartoon pimple patches, encouraging individuals to turn their blemishes into a
fashion statement.
Understanding the
struggle with breakouts firsthand, Esther Erin, Founder of Dododots said, “As
victims of blemish breakouts, we want to empower others through livestreams. A
breakout shouldn't stop you from living your life. Because we understand how unwanted
blemishes can affect our confidence, we want to be there for the community on
bad skin days." That's why the brand focuses solely on pimple patches,
staying true to their mission of helping others through innovative patch
designs.
Recognising the power of Shopee Live, Dododots uses it to connect with a wider Malaysian audience in a fun and interactive way. During streams, the hosts playfully showcase their wide range of designs on the face, from flowers to cats, encouraging self-acceptance among viewers. This approach has led to a quadrupled increase in sales compared to regular days. They strategically use social media to build anticipation for live sessions and meticulously choose their hosts to ensure the brand is represented accurately. Today, Dododots expands its team from 2 to 15 loyal customers cum active hosts, continuing to share their love for cute pimple patches.
“Livestreaming
requires effort,” Ethan Wong, Co-Founder & Chief Operating Officer of
Dododots explains. “We can’t just go live and expect high viewerships. To build
an audience, we promote our Shopee Live schedule on social media, encouraging
followers to chat with us live, especially for new product launches. We've
found that many viewers enjoy live sessions because it allows them to ask
questions they might otherwise hesitate to do on social media due to shyness or
reservations, especially for those with sensitive skin conditions who prefer
not to leave a trace on their social accounts.” Dododots uses Shopee as their
main platform as it allows customers to easily add items to their carts.
Of course, success
is not easy. Ethan shares, "Standing out on Shopee Live is tough with so
many Malaysian livestreamers. We've noticed certain hosts gaining popularity
among our loyal customers. To leverage this, we now share their livestream
schedules on our social media accounts, aiming to maximise engagement and
foster stronger connections with our audience.This two-to-three hour window
allows viewers to connect with us and others who share similar skin concerns.
By prioritising relationship building over sales through sincere live
engagements, we aim to create brand awareness throughout rural Malaysia."
The brand
attributes their variety of designs to the community with customers constantly
providing fresh ideas like, "I want
flowers" or "butterflies on
my face". Dododots then quickly brings these ideas to life while
keeping in mind the design's copyright licensing. This constant flow of ideas
allows them to keep innovating their product offerings.
As the brand
continues to resonate with Malaysians, Dododots sold over 29,000 units of its
best-selling Manja Cats series, featuring 16 cat motifs. To date, the store has
accumulated over 38,000 followers on Shopee.
About Shopee
Shopee
is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee
promotes an inclusive and sustainable digital ecosystem by enabling businesses
to digitalise and grow their online presence, helping more people access and
benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience
that is enjoyed by millions of people daily. Shopee is also a key contributor
to the region’s digital economy with a firm commitment to helping homegrown
brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading
global consumer internet company. Sea’s mission is to better the lives of
consumers and small businesses with technology through its three core
businesses: Shopee, Garena and SeaMoney.
[1] Dododots conducts over seven Shopee Live sessions
daily, with an average of 500 viewers per session.
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