Superbrands Malaysia 2023

It was an outstanding night of glitz and glamour where everyone dressed to the nines at the Superbrands Gala Event which recognises, pays tribute to record 40 top local companies & MNCs. The night also marks the unveiling of Superbrands' 15th edition book.

Superbrands,  the independent authority and arbiter of branding, held its  Tribute Event for 2023 award winners in Kuala Lumpur for 40 corporations, far exceeding last year’s 27 brands.

Superbrands Malaysia hosts its annual tribute event to honour and recognise many of Malaysia's strongest brands and also unveil the 15th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands.

 

This year’s event was officiated by Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia. Gracing the event was VIP guest Steve Teoh, a veteran of Malaysian corporations and MNCs, who has led the way for branding and marketing communications in different industries, a founding board member of the Financial Planning Association of Malaysia, and one of the Founding Trustees of the Budimas Charitable Foundation that supports orphanages nationwide.

Guests striking a pose.

                               Mike English, Director, Superbrands Malaysia

The Superbrands tribute event is considered one of the most prestigious worldwide by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Malaysia, said “This year has seen an unprecedented number of local brands making it to the Superbrands list with new entrants in the market, in addition to internationally recognised brands.

“Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value. This event is a true celebration of many of the country’s highest profile brands.”

Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia

Prof Haji Mohd Said Bani said: “I’m confident that each of us present is aware that brands do not just give your organisation an identity, they also make your business memorable, encourages consumers to opt for your products and services, supports your marketing and advertising as well as bring your employees pride, among others.

“Superbrands has identified and is giving recognition to many of you through its annual awards ceremonies. And while we work hard to build our brands in order to get the most return from them, we must not lose sight that products and services are deliverables that bring the brand to life, to provide emotional connection and proof that the brand is true to its word,” he said.

My attire for the night

I applaud the organizers for picking such a chic space for this event. 

I loved the galactic-looking hall at Elements Hotel in KL

Some new friends I made during the event.

 

Superbrands Malaysia 2023 celebrates its 15th Annual Tribute with selected 40 brands

(Centre) Mike English, Director, Superbrands Malaysia with Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia (left), and  (right) founding board member of Financial Planning Association of Malaysia Steve  Teoh at the unveiling of the 15^th edition of Superbrands Malaysia 2023.  

Some of the Superbrands award recipients 

After carefully filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands.

More than 1,400 leading brands in Malaysia were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.

Speaking on the stringent selection and voting process, Mr. English added, “A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, so getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met.

Superbrands Awardee:   Armor Hardware Mr Chuah Shyue Nen (Product Director) & Jason Lim Ping Tat (Project Specification Director) with (far left) Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia, (second from right) Mike English, Director, Superbrands Malaysia,  and  (far right) founding board member of Financial Planning Association of Malaysia Steve  Teoh at the Superbrands Malaysia 2023 Awards

Superbrands awardee:  SoBella Pn Wan Nor Syuhada (Founder) with (left) Prof Haji Mohd Said Bani CM Din, President of Public Relations and Communications Association of Malaysia, (second from right) Mike English, Director, Superbrands Malaysia,  and  (far right) founding board member of Financial Planning Association of Malaysia Steve  Teoh at the Superbrands Malaysia 2023 Awards

“The brands also have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll.”

Companies participating in Superbrands Malaysia 2023 are:

1	A&A WORLD	21   KOPETRO
2	ALHA ALFA	22   KOYOKO
3	Amelisa Pet & Co.	23   Louis Cuppers
4	apacs	24   Me'nate
5	ARMOR HARDWARE	25   MISTER COFFEE
6	BIKA	26   NARQES
7	BrainyBunch	27   NURRIFA
8	BYOND	28   PROPEDIA ACADEMY
9	Dzi Destiny	29   Recove Group
10	Eco-Shop	30   Ruby-Cell
11	EFFERTY	31   SANCora
12	EMPIRE REKA	32   SANIWARE
13	FURVIT	33   SoBella
14	FunnelEvo	34   SPCA
15	GNI	35   TRAPO
16	Grainlive	36   UFORA
17	IMIKA	37   WAWA by Wawa Zainal
18	INAI REPUBLIC	38   Wells Malaysia
19	iOCANDO	39   Yumi Food
20	KIZZU KIDS	40   Zinus

Superbrands Malaysia 2023 Award Trophy 

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

To be voted a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.

Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands website.

 

Superbrands Malaysia 2023 Award Certificate 

Superbrands Malaysia 2023 Award Seal 

About Superbrands 

The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, events and awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

 

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

 

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 40,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com.