7,000 Malaysian Moms Speak, 100 Parenting Brands Shine: Nuren Group Unveils Winners at Motherhood Choice Awards 2023

Motherhood.com.my, Malaysia’s premier parenting platform under Nuren Group, celebrated a roster of over 100 exceptional brands at the Motherhood Choice Awards 2023 at PARKROYAL COLLECTION Kuala Lumpur today, with Castle Kitjhen as the door gift sponsor and BloomThis as the supporting sponsor.

The awards ceremony, designed to honour the safest and most innovative mother and baby brands within the Malaysian market, has returned once again this year, reaffirming its continued significance within the vibrant ecosystem of the parenting community.

Recognising brands that have made significant contributions to supporting mothers and women during the journey of motherhood, this year's awards featured nominations across various categories including babycare, children education, and family. The voting phase, which took place over a month from March to April 2023, saw the participation of over 7,000 voters from across the nation, casting their votes on the most trusted and beloved brands.

With more than 130,000 votes from participating voters, Motherhood Choice Awards 2023 proudly saw brands such as PARKROYAL COLLECTION Kuala Lumpur, Zinus, LG PuriCare, CK Bidan, Molfix Malaysia, Bmama, Fisher-Price,CryoCord, BiO-LIFE, Seriously Addictive Mathematics, Babylove, Bio-oil, Blackmores, FiFFY, Coby UV, Corvan, Shapee, Panasonic and more, won as the top brands of the year. These brands made important contributions to the world of motherhood and parenting, offering valuable products and services that cater to the unique needs and challenges of raising children.

CEO of Nuren Group, Petrina Goh officiating the Motherhood Choice Awards 2023 with an appreciation speech.

Congratulating the winners of Motherhood Choice Awards 2023, Petrina Goh, Co-Founder and CEO of Nuren Group, expressed, “Being a parent is an incredible journey filled with challenges, demanding unwavering commitment, and a constant stream of decisions for your child's well-being. In Malaysia's vibrant parenting ecosystem, where there's no instruction manual, trusted resources and innovative products play a crucial role in smoothing the path. It's heartening to see dedicated brands committed to supporting parents and making this journey more enriching”. 

Going Above and Beyond for Malaysian Families

At the ceremony, three brands stood out as the honorary winners of Motherhood Choice Awards 2022. PARKROYAL COLLECTION Kuala Lumpur won the award for Best Urban Family Hotel for its dedication to crafting exceptional family experiences that create cherished and enduring memories.

"It is with immense gratitude that we accept the notable Motherhood Choice Award for Best Urban Family Hotel. This accolade reaffirms our dedication to crafting exceptional family experiences at PARKROYAL COLLECTION Kuala Lumpur. We extend our heartfelt thanks to Motherhood Choice for recognising our efforts. This award is a testament to our unwavering commitment to providing families with cherished memories in the heart of Kuala Lumpur. We look forward to continuing this journey of creating unforgettable moments for all our guests," said Mr Cristian Nannucci, Complex General Manager of PARKROYAL COLLECTION Kuala Lumpur.

Global mattress and furniture brand, Zinus, was awarded the honour of Most Comfortable Mattress, highlighting their dedication to providing unparalleled comfort and quality in the world of mattresses.

"We are immensely thankful for this award presented by Motherhood and to the parents that voted for us. Being new in Malaysia, especially in an extremely competitive market, we are always passionate in giving the best to our customers, offering quality products and services; and winning this award gives us the affirmation of our team’s unwavering commitment to excellence and the pursuit to greatness. It is also a testament that our brand is growing stronger daily. And it inspired us to continue striving for excellence and commitment in pushing the boundaries in delivering exceptional value to our customers and making the Zinus brand a household name in Malaysia," said Mr. Loo Yee Mun, Director of Zinus Malaysia

LG Electronics’ water purifier lineup, LG PuriCare, was awarded the Best Smart Home - Tankless Water Purifier accolade.

“At LG Electronics, we are dedicated to enhancing the lives of families in Malaysia by consistently offering the safest and top-quality products. We are deeply grateful to be voted by Malaysian parents as the recipient of this award for our LG PuriCare range, which underscores our commitment to delivering cutting-edge solutions that prioritise the safety and well-being of our customers and their families," said Ms. Sam Hoo, Senior Marketing Manager of LG PuriCare.

Supermum Influencers Shine at the 2023 Motherhood Choice Awards

Photo of 20 Supermum influencers on stage as the recipients of the Supermum Recognition Award. 

In addition to celebrating the leading brands, a group of 20 incredibly inspiring ‘momfluencers’ were also honoured at the Motherhood Choice Awards 2023, including Yuyu, Wendyiyi Lee, and Sunn Stephanie. These Supermum influencers are from the Ibuencer.com community under the Nuren Group umbrella, who have consistently connected with and empowered mothers throughout Malaysia. With their vibrant presence on various social media platforms, they are opening up conversations about important topics like self-care, work-life balance, mental health among mothers, and more.

During the event, famous celebrities Awal Ashaari and Scha Alyahya were also proudly presented with the Super Parents Recognition Award for their significant contributions to Motherhood’s parenting community. They have set a stellar example for other parents, emphasising the importance of nurturing and ensuring children's well-being.

Press conference session with Petrina Goh (left), Molfix Brand Ambassador couple, Scha Al-Yahya and Awal Ashaari (centre), Joanne Wong and Connie from Molfix Malaysia (1st and 2nd from right).

The event also paid tribute to a panel of experts, including health and nutritional experts from a wide range of industries, who have played a pivotal role in the Motherhood community, providing valuable insights and support to the extensive network of parents in Malaysia.

“I am deeply honoured to receive the Motherhood Choice Award as one of the Panel of Experts. Every family's journey is a unique and special one, and I am truly grateful for the opportunity to play a role in shaping those experiences. This award only fuels my passion to continue providing exceptional nutritional guidance to support the wonderful journey of motherhood,” Jayden Lee, Nutritionist & CEO of Verdulife Sdn Bhd.

The event drew over 300 guests, including brand representatives from diverse industries, Supermum influencers, media partners, and partners of Nuren Group. This gathering not only celebrated outstanding achievements but also fostered a vibrant networking environment, offering attendees valuable opportunities to connect and collaborate. In the thriving parenting ecosystem of Malaysia, it paved the way for industry leaders, brand representatives, and momfluencers to establish new partnerships.

“At its core, the Motherhood Choice Awards is more than just a ceremony and awards; it represents our commitment to empowering mothers, giving them a voice, and celebrating their choices. At Nuren Group, we are dedicated to excellence and pushing the boundaries in this unique and growing industry,” Petrina added.

Recognising the transformative power  of parenthood, Motherhood is dedicated to providing essential support, resources, and a nurturing community for parents. By uniting experts, parents, and caregivers through their endeavours,  Motherhood hopes to  foster the exchange of insights and knowledge to cultivate a more robust and supportive ecosystem for all parents.

To learn more about Motherhood Choice Awards 2023, kindly refer to the list of winners in Appendix or visit http://www.motherhood.com.my/motherhood-award-2023. To learn more about Motherhood Parenting SuperApp, kindly download the SuperApp here: http://www.motherhood.com.my/superapp/.

List of Winners

Brands / Products

Award Names


Best Urban Family Hotel


Most Comfortable Mattress

LG PuriCare

Best Smart Home-Tankless Water Purifier

CK Bidan

Best Prenatal & Postnatal Wellness Service

Molfix Pull Up Diaper

Best Comfort Plus Award

Molfix Tape Diaper

Ultra-Absorbent Baby Tape Diaper Award


Best Anti-microbial Air Purifier System for Odor and Air Quality


Best Baby Laundry Detergent

Smart Reader Kids

Best Preschool Programme

Bmama Maternity

Best Maternity Wear

The Little Gym

Best Enrichment Centre


Best Home Cleaning Appliances


Best Scar and Stretch Mark - Natural Product

Seriously Addictive Mathematics

Best Math Enrichment Programme

Fisher-Price Baby's First Blocks

Best Baby Developmental Toy

Fisher-Price Deluxe Kick Play

Best Baby Playmat

Natu Foodies

Best Nutritious Baby Rice Puff


1st Premium Ergonomic Baby Diaper


Best Baby Bedding Brand

Coby UV

Best LED UV Sterilizer


Best Family Supplement Brand

Shapee iNVI Nursing Air Bra

Best Support and Comfort Nursing Bra

Genius Aulad

Best Islamic Early Childhood Education

IDRISS International School

Best Private International School

Sekolah Tinta

Best National Curriculum Private School


Best Kids Hair & Body Wash

CARRIE BacBuster

Best Kids Anti-Bacterial Hair & Body Wash


Best Baby Head to Toe


Best Baby Mattress


Best Baby Cot

BiO-LiFE Kid's Colostrum + Multivitamins & Minerals

Best Children's Supplement

BiO-LiFE A.B. Junior Pre & Probiotics

Best Children's Probiotics

BiO-LiFE A.B. Adult Gold Pre & Probiotics

Best Adults' Probiotics


Best Stem Cell Bank

About Motherhood Choice Awards & Motherhood.com.my

Motherhood Choice Awards by Motherhood.com.my is an award ceremony established to recognise the safest and most innovative mother and baby brands in the Malaysian market. Motherhood.com.my is Malaysia’s number one parenting platform offering conception, pregnancy and parenting resources for mothers and mothers-to-be. Focusing on an English-speaking audience, Motherhood operates as a unique hybrid media-marketplace platform, providing an opportunity for brands on their site to build brand awareness as well as drive sales conversions. A unique platform that curates trending content, Motherhood.com.my also hosts a full on e-marketplace and community. Motherhood.com.my also has several Super Apps under their belt, mainly The Parenting; a mobile application that provides its users with educational content, pregnancy tracking features and access to products for shopping pleasures. 

About Nuren Group

Established in 2013, Nuren Group is Malaysia’ leading parenting platform and the largest women community and e-commerce platform in Southeast Asia, which includes high traffic media sites such as Motherhood.com.my, Motherhood.co.th, Mamahood.com.sg, Ibuencer.com and Wedding.com.my under their umbrella. The platform aims to guide women through most of their traditional life milestones from getting married to entering motherhood.

Nuren Group focuses on onboarding and bringing together a curated list of vendors and services under one roof to inspire mothers and mothers-to-be to discover and shop for reliable and practical products for their everyday lives. Currently, Nuren Group has surpassed 5 million users within Malaysia, Thailand, and Singapore – with traffic reaching 15 million monthly page views.


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