Malaysian Female Sellers Uplift Other Women on Shopee
100% of Women-Owned Businesses Hire or Teach Other
Women To Succeed
Shopee’s 2023 ShopeeSapotLokal Building Connected
Communities study(1) finds that 100% of Malaysian women who achieve economic inclusion share their
success by uplifting other women in B40 and rural areas. For 1,015 female
sellers surveyed on the marketplace this Ramadan period: two-thirds hire
single, rural, or impoverished women, or source directly from women-owned
suppliers; a third facilitate networking opportunities and training programs.
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These findings
demonstrate that Malaysian women in the digital economy are not only supporting
household dependents during peak Ramadan e-commerce sales(2), but
are a driving force in giving back by lowering barriers to entry, widening
access to customers, and providing more flexibility in time management to other
women like themselves.
When asked ”How
has Shopee opened up new opportunities for women sellers like yourself?” – eight in ten respondents value the benefits
and freedom of starting an online storefront easily with minimal investments
and scaling it for sustainable growth, whereas two in ten respondents value
the time they get to support their family, pursue their own aspirations, and
enhance their skills.
Having achieved
success for themselves this Raya, women on Shopee have been able to save time
and effort in establishing alternative revenue streams, build relationships
with resellers, vendors, and infrastructure partners they have no prior
contacts with, and figure out how to invest in attracting their first customer
base, especially for marginalised or impoverished women in rural and B40
communities. Not to mention, juggling their careers on top of household responsibilities
and raising children.
#ShopeeSapotLokal’s
community of women sellers have a sense of purpose and are capitalising on
opportunities to drive greater inclusion by appealing to younger generations of
Malaysian shoppers who shop purposefully online(3). When Generation
Z choose to buy from women-owned stores, the survey helps them understand why
these women think it’s important their business is supported: 60% of respondents are driven by career
growth, financial empowerment, and long-term stability. 40% believe in
making a positive impact with products that improve lives and by being role
models for women and children.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Our belief is that e-commerce should be accessible to all.
With this survey, Shopee’s community of empowered business-women are getting
their voices heard. They’re advocating for a multifaceted approach to uplift
other women and encouraging online shoppers to support them. These women are
playing a significant role in Malaysia’s digital economy, and we’re sitting up
listening and giving them the platform to succeed.”
Their growing
participation in e-commerce allows Malaysian women to give their point of view
on how to upskill other women to unlock their growth potential. 70% of women surveyed identified
understanding people and delivering on trust as critical to success — 30% prioritise marketing as important to
improve store content and deliver on their brand story, 20% focus on engaging
shopping experiences to increase orders, and 20% emphasise customer service for
star ratings and positive reviews. Only a third think upskilling is needed in
navigating the platform features or optimising operations.
When asked which Shopee marketplace feature they utilise most to grow given their specific needs and constraints as women entrepreneurs, 36% of women sellers want to become preferred sellers or achieve Shopee Mall status. 25% want to leverage influencers and Shopee Live for higher visibility, 23% seek Seller Education Hub and Shopee Bintang Komuniti support, and 18% would like to capitalise on Big Campaigns.
“Championing
other women’s success means they can help each other define how Malaysian
communities are built, communicated with, and how value-based businesses are
run. 90% of women surveyed would recommend Shopee as a platform of choice to
other women sellers promoting value-based shopping and inclusion,” Soh
concluded.
- 2023 ShopeeSapotLokal Building Connected Communities study was conducted
by Shopee Malaysia, between 17 March 2023 and 31 March 2023. Voluntary
feedback was obtained from 1,015 women sellers on the platform on how
their inclusion on the marketplace drives empowerment for other women like
themselves.
#RayaBersamaShopee survey of more than two thousand participating sellers between March 18 to April 18 2022 , 70% of Shopee Sellers, who are female, said they were empowered to provide for their families and more than three dependents on average.
a. Increased and savvier use of digital services
b. Growing adoption of digital services for rural communities
c. The rise of younger, more purposeful buyers
3. Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report between 23 December and 5 January 2023. Voluntary feedback from 2,150 buyers and 1,087 sellers on the platform found 3 rising trends:
a. Increased and savvier use of digital services
b. Growing adoption of digital services for rural communities
c. The rise of younger, more purposeful buyers
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
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