37 B40 WOMEN ENTREPRENEURS AND 12 AGED HOMES TO BENEFIT FROM HADA LABO’S ‘WE CARE FOR SOCIETY’ THIS YEAR
Hada Labo, a renowned skincare brand, has once again
taken a step forward to improve the lives of B40 women through its annual “We
Care For Society” CSR campaign which aims to educate and equip these women with
valuable skills and knowledge thereby helping them achieve financial
independence. The outreach to low-income B40 women was carried out in
partnership with Women Of Will (WOW) and Watsons.
L-R: Lim Mei Yuen, General Manager of Rohto-Mentholatum
Malaysia, Nurul Syaiedatul Aqmal, Community Development Officer of Women Of
Will (WOW), Azatul Aswa, Admin & Program Officer of Women Of Will (WOW) and
Watsons representative
Through this campaign, Hada Labo pledged to donate RM1 from every Hada Labo Premium Whitening products sold at Watsons outlets nationwide to its ‘We Care for Society’ campaign fund during the month of March. Through the partnership with Watsons, Hada Labo has successfully raised RM50,000 to support this campaign.
The funds raised
through this campaign was used to support a group of 37 low-income B40 women
bakers and tailors in baking 22,000 pieces of healthy cookies and sewing 500
pouches for 500 elderly folks from 12 different aged homes around Klang Valley in
conjunction with the upcoming Hari Raya celebration.
Among homes that Hada Labo reached out to for the
cookie and pouch distribution, were Pusat Jagaan Al-Fikrah Malaysia, My Aged
Care, Laman Khaira, Darul Insyirah, Zara Aisyah Care Centre, Pusat Jagaan Husna
Arrashid, Pusat Jagaan Warga Emas Kaseh Bonda and Pertubuhan Cahaya Hati
Selangor.
Lim Mei Yuen, General Manager of Rohto-Mentholatum
Malaysia, expressed her commitment to the cause and the brand's support to low-income
B40 women since the Covid-19 pandemic. She reiterated that the brand would
continue to offer relief to disadvantaged women in the future as well.
“We’ve been running this campaign with WOW & Watsons for the last four years to help improve the lives of B40 women who were badly hit during the pandemic and although we are now in the endemic phase, their economic situation has not improved much with the high inflation rate. We hope that our programme will offer some financial relief especially with Raya just around the corner,” said Lim.
Hada Labo employees also partake in visits to aged homes for Raya cookie distribution and communal work at a selected home to send their love and care to the aged community.
WOW’s Chief Operating Officer Lakshwin Muruga added
that the low-income communities are still suffering financially even after the
pandemic. Wages earned are not enough to cover their expenses and small-time business owners are finding it
hard to make profit with the high inflation rate.
“We really appreciate the financial contribution by
Hada Labo and we are sure that it will make a difference in the lives of these
women, especially during Hari Raya season where expenses are usually higher
during the festive period,” he said.
“Overall, Hada Labo's efforts to improve the lives of
B40 women are commendable, and its commitment to making a difference through
such campaigns is indeed praiseworthy. The brand’s focus on empowering
low-income communities with valuable skills and knowledge that can help them
achieve financial independence is truly inspiring,” he added.
For more information or to support future
campaigns, log on to www.hadalabo.com.my or follow their
Facebook page: MyHadaLabo.
About Hada Labo Premium Whitening Lotion (170ml)
Hada Labo Premium
Whitening Lotion combines Triple Brightening (4% Niacinamide + Vitamin C +
Alpha Arbutin) with moisturizing ingredients (4% Glycerin + 2 types of
Hyaluronic Acid) to deeply hydrate and rebalance skin tone, revealing a
superbly even and translucent complexion. It helps fight dark spots, re-balance
skin tone and restore skin radiance with every application. The lotion is to be
used right after cleansing the face to hydrate and prepare the skin as well as
to ensure better absorption of the subsequent products. It is available at all
major pharmacies, supermarkets and via e-commerce platforms.
Hada Labo
skincare philosophy:
“PERFECT X SIMPLE”
For ultimate perfection
and ultimate simplicity
Hada
Labo uses the finest, purest, and highly effective
ingredients to provide you with the ultimate result of beautiful skin. Inspired
by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less”
philosophy in the formulation of its products for the “perfect” ingredients ratio
to give optimal results. Unnecessary additives, colorants, fragrances and
mineral oil that will burden the skin are omitted. Only essential ingredients
that are beneficial to the skin are retained to ensure maximum effectiveness – Only
the best for your skin and nothing else...
About
The Mentholatum Company
The
Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of
non-prescription drugs and healthcare products. Headquarters are in Orchard
Park, New York, U.S.A with operations in Australia, South Africa, Canada,
Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R
China, India, and Japan. Manufacturing is carried out in 26 locations around
the globe and marketing/distribution in over 150 countries. The company,
privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd.
of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical
market with top-selling products in the eye care, topical, and stomach relief
categories. Since 1889, The Mentholatum Company has grown and prospered from a
small purveyor of soaps and toiletries into an international company, marketing
quality proprietary medicines around the world. In the United States, and many
countries around the world, the Mentholatum family of products has earned a
reputation for quality and value. Every Mentholatum brand is sold with an
unconditional guarantee of satisfaction.
Brands
under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops,
Botanics, Deep Heating Rub, Melano CC.
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