Paris Baguette Bakery Café has finally landed at Pavilion KL

 Paris Baguette Bakery Café Opens Its First Store in Malaysia

Paris Baguette provides Malaysians with a unique selection of European-style baked goods as well as a comfortable and inviting environment 

Famous bakery café, South Korea’s Paris Baguette has opened its first store in Malaysia at Pavilion Kuala Lumpur, making it the fifth market in the region through a partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.

A grand launch event was held yesterday with so many guests!

The iconic brand hosted its first store grand opening event with guests of honour in attendance, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.

 Paris Baguette Bakery Café Opens Its First Store in Malaysia (L-R):

Dato’ Sri Robin Tan, Deputy Chairman, Berjaya Corporation Berhad, Dato’ Sydney Quays, Group CEO, Berjaya Food Berhad, Duli Yang Amat Mulia Tunku Shazuddin Ariff Al Aminul Karim Sultan Sallehuddin, Tunku Mahkota Kedah and Chairman of Berjaya Food Berhad, Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad, Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, Datuk Azman Bin Mohd Yusof, Chief Secretary, Minister Domestic Trade and Living Cost, His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, Mr Hur Jin Su, President of SPC and Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

His Excellency Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia addressing the crowd.

Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living

Me and some blogger friends at the launch event.

“We are thrilled with the grand opening of Paris Baguette store in Malaysia and to be the principal operator of the brand locally. We are also honoured to be given the opportunity to bring the unparalleled world-famous offerings from Paris Baguette to the Malaysian market. With the opening of the first store, Malaysians can anticipate more stores to be opened in cities across the country,” said Dato’ Sydney, Group Chief Executive Officer of Berjaya Food Berhad.

The new store will further contribute to the expanding influence of Paris Baguette across the region, showcasing its distinctive urban concept bakery café of contrasting palettes of blues, soft white textures, and dark accents.

Some of the treats at Paris Baguette.  A familiar sight for those who travel frequently. 

The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. Continuing the legacy, Paris Baguette until today embraces the spirit of Sangmidang, which is to not leave a single piece of bread unchecked- signifying utmost quality in its products and services.

“We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. Together with Berjaya Food, we aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market”, said Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

Customers are now able to experience a unique offering of European-inspired pastries, breads, cakes, hot foods, and desserts, including the Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich – all freshly prepared daily using premium and quality ingredients.

I am drooling already with all these yummy treats!

Paris Baguette Bakery Café is the leading bakery café chain in South Korea, founded in 1988 with over 4,000 stores worldwide. Customers are welcomed to visit the KL store to experience the latest addition to the family and enjoy the taste of the signature products and other bakery delights. 

About Berjaya Food Berhad

Berjaya Food Berhad (“BFood”) was incorporated in Malaysia on 21 October 2009. It was converted into a public listed company on 3 December 2009 and listed on The Main Market of Bursa Malaysia on 8 March 2011. The brands under BFood’s umbrella includes Starbucks Coffee in Malaysia and Brunei, Kenny Rogers Roasters in Malaysia, Jollibean in Singapore and the vegan tex-mex inspired restaurant, Sala. BFood also launched Starbucks and Joybean Ready-To-Drink products in Malaysia through its subsidiary Berjaya Food Trading, as well as the dairy-free ice cream, Kelava. Currently there are more than 340 Starbucks stores across Malaysia and Brunei, 69 Kenny Rogers Roasters in Malaysia, 34 Jollibean outlets in Singapore and 8 Sala stores in Malaysia.

About Paris Baguette Singapore

Paris Baguette, born in 1988, is a global bakery chain business and subsidiary of the SPC Group, a leading South Korean food and confectionery conglomerate. From the modest beginnings, the chain had grown steadily and grew into the No.1 bakery in Korea. From 2004, the brand started to branch out to local subsidiaries in the U.S. China, Vietnam, and Singapore and today, it owns over 4,000 units globally including 3,400 in South Korea, 440 plus outlets across the United States, China, France, Canada, and Southeast Asia becoming a truly global premium bakery brand. Its mission to satisfy cravings and taste buds of all ages and backgrounds still continuous with the spirit of Sangmidang, which is to not leave a single piece of bread unchecked, is still with us 75 years later.