ShopeeFood Merchants Lead the Way for Other Entrepreneurs to Succeed
LOCAL MERCHANTS LEAD THE WAY FOR OTHER ENTREPRENEURS TO SUCCEED
ShopeeFood enterprise businesses share their inspirational stories of resilience and growth
Growing a business in the food and beverage (F&B) industry is not
an easy feat, especially during the COVID-19 pandemic. Businesses which
sustained growth are truly inspirational, especially homegrown brands that have
built their business from ground zero and sometimes with limited resources
compared to the bigger players.
It takes an
immense amount of foresight and agility in adopting business models to suit
current customer trends. The opportunities to do even better are aplenty, with
many local merchant heroes opening new branches to meet popular demand for
their food.
ShopeeFood is
proud to partner with many of these local food enterprise heroes who have
chosen the mobile app as their preferred digital solution and delivery
provider. Many local merchants have successfully adopted digitalisation to
expand their market. This is not a surprise as at least 90% of more than
800,000 local MSMEs (micro, small and medium enterprises) are estimated to
continue adopting digital solutions for their businesses by 2025[1].
“We are honoured
that ShopeeFood has contributed to the success of our local merchants through
our digital solutions. Being on our platform has opened up many potentials for
our local merchants as they explore the advantages of incorporating digital
solutions in their business models,” said Kwa Yin Leng, Head of Operations for
ShopeeFood Malaysia.
“We are
certainly proud of them and their successes. They are an inspiration not only
to us but to other new entrepreneurs as well. We will continue to provide the
support required to help uplift our local merchants, such as our upcoming
year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new
customers as well as offer their loyal customers even more value and rewards
via the promotions we have lined up,” she added.
ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopee’s platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFood’s regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.
Hometown Favourite
ShopeeFood local
merchant, Borenos Fried Chicken, has made quite a name as the favourite
fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based
brand is so popular that they constantly receive requests from customers to
open new outlets in other parts of the country.
“Fans of our
fried chicken are not only found in Kota Kinabalu but also from out of
Malaysia, especially in Southeast Asia. We are thankful to our loyal customers
who want us to open an outlet in their hometown,” said Janice Yeo, Founder of
Borenos Fried Chicken.
The local
enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to
explore new ways to serve its customers during the COVID-19 pandemic. “As a
business, we must evolve to suit the needs of the masses as the world becomes
more technologically advanced. It was only natural for us to join ShopeeFood to
reach a wider audience as well as to establish a more convenient platform for
our customers to connect with us,” explained Yeo.
Yeo also added
that customer transactions are more convenient and streamlined with ShopeePay
which is easily available on the mobile app. “As both food delivery and payment
are available under one application for our customers, there are fewer barriers
for them to use either feature,” she said.
Founded in 2015,
Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship
store in Asia City Complex, and two other locations in Plaza 22, Papar, and
Alamesra, offering dine-in, takeaway and delivery services. The company is also
planning to expand its delivery service to the peak of Mount Kinabalu for its
fried chicken to be enjoyed just about anywhere.
Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun.
Store link: Borenos Fried
Chicken
Building Business Confidence
Dubbing itself
as Malaysia’s #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first
opened store in Kuala Lumpur towards the end of 2019. Today, it continues to
brew success delivering over 8.8 million cups of coffee to date - staying true
to its vision to evolve the concept of coffee consumption to make speciality
coffee affordable for everyone, every day.
“Our journey has
been positive with so many Malaysians loving our brand and products. Customers
have been sending in requests for us to open up in their neighbourhoods. We
also ensure that the local community benefits from our expansion through job
opportunities,” said Stephy Foong, Vice President of Growth and Marketing, ZUS
Coffee.
Since being on
ShopeeFood three years ago, Foong says the coffee chain utilises customer data
it receives from the platform to make better business decisions. “We can now
predict a spike in sales period to better manage our inventories,” shared
Foong.
For ZUS Coffee,
going digital is not just an advantage for the business but also a way to give
back to its customers, which in turn helps build loyalty. “The ease of
ShopeePay and ShopeeFood have attracted many customers to utilise the platform,
and in turn, we were able to reach out to new customers through it. The
platform has also allowed us to better understand our
customers’ taste preferences, and this helps us to create more
innovative products around our coffee products,'' concluded Foong.
Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula
melaka, pandan and coconut cream, and CEO
Latte, a stronger pick-me-up with less milk, stronger coffee.
Store link: ZUS Coffee
A Must for Survival
Tiang How Soon
Not all F&B
businesses were negatively impacted during the pandemic; in fact, some were
even established at that time and have flourished since. One example is a
popular local food enterprise brand: Classic Taiwan Braised Pork Rice and
Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a
local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with
plans to open even more.
“Aside from
constantly innovating our menu to attract customers and adopting technology for
our daily operations, ShopeeFood has helped us improve our brand visibility,”
said Tiang How Soon, the 36-years old founder of the brand.
“We opened our
restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns
meant that we had to turn to technology to expand our sales avenues and
discover more customers. We were also able to come on-board ShopeeFood easily
and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our
sales have increased, and we often get positive feedback from our customers.
More so because most of our customers are e-wallet users that enjoy seamless
processes for ordering and enjoying their food,” added Tiang.
For new and
modern entrepreneurs that are looking to start their own food business, Tiang
offered good advice from his own experience. “Continuous learning is key. There
is always a new concept, new taste and new service. There is no time for you to
stop and rest,” he concluded.
Order these hot picks from Classic Taiwan on
ShopeeFood: The classic comfort food Taiwan
Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.
Store link: Classic Taiwan Braised Pork Rice and Dessert
The Sweet Taste of Success
It is no secret
that Malaysians love bubble tea and dessert-inspired beverages. By just looking
at the mushrooming of specialty beverage outlets, it is easy to tell how
competitive the sector has become. Bubblebee in this respect is a local food
enterprise that has done well.
Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia – and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.
“Bubblebee is
recognised throughout Malaysia and we are grateful to our customers and their
endless support since the opening of our first outlet. We believe in the idea
that you don’t just build a business, but in building people and communities.
This is why our motto is to bring smiles to everyone’s day – one person, one
cup and one neighbourhood at a time. We are proud to have been able to deliver
this and more to our fans,” said Shahmira bin Muhamad (Shuib), one of the three
Directors for Bubblebee.
Incorporating
technology into the daily business operations has allowed Bubblebee to enhance
its efficiency and food quality. This also enhanced customer experiences. Since
joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the
platform’s seller features to improve its productivity significantly, which has
led to an increase in profit margins as well.
Check out these Bubblebee bestsellers on
ShopeeFood: Golden Series Ice Cream
paired with honeycomb, Honey Ice Cream
drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.
Store link: Bubblebee
 |
Make sure to check out December’s 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Here’s what is in store:
ShopeeFood
● Free Delivery with
RM0 min spend
● Discounts up to
50% OFF
on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot
Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin,
Pop Meals, Kee Nguyen - Vietnam Coffee, Nasi Lemak Saleha and much more
● Shocking Sale at
RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota
Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa,
BMS Organics, Tiger Sugar, Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and
lots more. Be sure to check details on ShopeeFood app:
https://shopeemy.onelink.me/356033421/cbsteheh
ShopeePay
●
Get RM10 Cashback AND 500 Shopee Coins when
you transfer with DuitNow min. RM50
About ShopeeFood
ShopeeFood connects Shopee users to various eateries, from popular joints to local street food stalls, at the best value. Launched in 2021, ShopeeFood offers users a convenient and seamless food delivery experience while helping merchants digitalise and widen their reach.
Integrated into Shopee's ecosystem, which includes the mobile wallet, ShopeePay, ShopeeFood provides users with a seamless, secure, and rewarding payment and delivery experience.
Shopee is a part of Sea Limited
(NYSE:SE), a leading global consumer internet company. In addition to Shopee,
Sea’s other core businesses include its digital entertainment arm, Garena, and
digital financial services arm, SeaMoney. Sea’s mission is to better the lives
of consumers and small businesses with technology.
Comments
Post a Comment