Let's dive in with a splashing good time with the Somersby 0.0!

It’s Fun, It’s New, It’s Refreshingly More…It’s Somersby 0.0! 

Chill-out with Somersby 0.0 anytime, anywhere and relish the same good taste of Somersby Apple, now excitingly non-alcoholic!

The night was a blast! 

Congratulations Carlsberg Malaysia for the launch of the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a refreshingly different thirst quencher. This progressive new variant is the brand’s second product innovation this year!

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a sparkling fruit beverage that comes with the finest ingredients and limitless enjoyment. Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling drink with its charming sweetness and is refreshingly more non-alcoholic. 

Spotted at the event were some instagrammable corners which were beautifully decorated for that picture perfect moment. Seen here with me is Maggie, my partner in crime for the night!

Game Booths to keep guests occupied.

 A game of Giant Jenga Awaits!

Giant Red Apples are everywhere! Oh yes! They are huge I tell you!

The highlight of the night was the launch gambit  with the former National Synchronised swimmers - Stephanie Gan, Zylane Lee, Tiffany Gan and Stella Gan who stole our hearts with their swift movements of synchronised swimming. At the end of the show there were plentiful of apples in the pool, they are fake apples of course! We can see they had a splendid good time splashing and throwing apples to add more fun.

Carlsberg Malaysia's management team's group photo

Spotted with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added into it. 

Classified under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience. “Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. 

Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complement all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini. 

Carlsberg Malaysia's Managing director Stefano Clini giving his keynote speech.

Me and my girlfriend had a spashing good time and we were super excited to try the Somersby Apple 0.0. We loved the new drink so much!

Held at Popsicola.KL, customers, members of the press and guests were treated to a lively pool party that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue.

Oh! what a feast we had! We had the most beautifully decorated bites with edible flowers! Too pretty to eat.

Laced with treats and goodies, like any good chill-out session would be, Somersby Apple 0.0 made an impressive splash alongside great food, groovy music and an echo of enthusiastic chatter around the innovative mocktails and slushies concocted with Somersby 0.0. 

The gorgeous emcee for the night!

Guests were treated to so groovy music 

Please don't stop the music.....

As the day turns into night the place was beginning to light up!

Guests and the media were seen to be enjoying themselves.

The creative door gift we received before leaving.

Thank you for such a splashing good time, Somersby! We had fun!

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in stores nationwide. From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0 will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. 

There will also be sampling opportunities for consumer around the town’s hottest spots to give consumers a taste of the latest Somersby addition, so be on the look-out! Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to-drink non-alcoholic beverage that can be savoured anytime, anywhere. 

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy.

Learn about Somersby 0.0 at www.somersby00malaysia.com