Malaysians Shift Online to Obtain their Ramadan Necessities
Baju Kurung searched close to 3.3 million times during Ramadan 2021 With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping. With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years. The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year. In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2...