Get Ready for Nutella B-Ready!

Love it in a jar, now try it in a bar

Nutella, the iconic hazelnut spread, has extended its product range with Nutella B-Ready, a biscuit product recently launched in Malaysia. Designed for those who are on the go and for those looking for snacks between meals, new Nutella B-Ready is the perfect and convenient solution.

 

Nutella fans who enjoy it in a jar can now try it in a bar! Nutella B-Ready is crunchy on the outside with its wafer shell, and creamy on the inside with delicious Nutella® and sprinkling of puffed wheat crisps. These go-to biscuits bars are individually wrapped for consumption throughout the day, anytime and anywhere.

 

Sulabh Madhwal, Head of Marketing for Nutella South-East Asia, said that “Malaysians love their snacks, and at Ferrero we are always trying to understand and address local needs in innovative ways. With Nutella B-ready, we are offering a new way for Malaysians to have a tasty snack on the go, which is made special with the well-liked imprint of Nutella.”

 

Nutella B-Ready combines the iconic hazelnut spread with a multi-texture combination, and is made from seven carefully selected and high quality ingredients with no added coloring or preservatives.

 

Nutella B-Ready is currently available on shelves at all major retailers, including supermarkets, convenience, grocery, and online stores in 2 formats - a single bar and a multipack of 6 bars.

 

For more information, visit Nutella Malaysia’s Facebook page or visit www.nutella.com/my/en/

About Nutella®

After Nutella® was born in 1964. The unique hazelnut spread that millions of people around the world love, is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. All the cocoa we buy for Nutella® comes from Rainforest Alliance Certified farms. We are committed to responsible sourcing practices for all our ingredients. Today, Nutella® is available in around 160 countries worldwide.

ABOUT FERRERO

For over 70 years, Ferrero has created products loved by generations. We've grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero owns brands such as Ferrero Rocher®, Nutella®, Kinder® and Tic Tac®.