MALAYSIANS SOUGHT AFTER NECESSITIES DURING PAYDAY SALE
Shopee Malaysia data revealed that Malaysian consumers are turning to the e-commerce platform to get their necessities on a regular basis, especially face masks.
The conclusion came about when Shopee analysed its month end payday
shopping trends to understand how Malaysians are spending their pay cheques and
it goes to show Malaysians are now turning to Shopee to stock up on
necessities.
The data, taken from month-end spending habits every month from June
2021 to January 2022 across its platform, revealed that Malaysians are spending
their monthly salaries to fulfil their household needs. This is so as
essentials such as MILO, instant noodles, biscuit, sambal, cereal, toilet
rolls, diapers among others are consistently appearing in the top 20 most
purchased items by shoppers across Malaysia.
The data also revealed one of the necessities sought after by
Malaysians are face masks, which are the most popular items among shoppers from
Kelantan, Pahang and Putrajaya. This is so as face masks of various brands made
up to 11 out of 20 most purchased items by shoppers in these locations.
This is then followed by shoppers from Kedah, Melaka, Negeri Sembilan
and Terengganu – face masks of various brands occupied 50 per cent of the top
20 most purchased items among these shoppers.
Conversely, shoppers from Kuala Lumpur and Penang placed face masks
purchase on a lower priority – face masks of various brands occupied four and
three spots respectively in the top 20 most purchased items among these
shoppers.
On the other hand, mobile and fuel prepaid top up vouchers are gaining
popularity among Shopee users as they embrace the convenience e-commerce
offers.
Malaysian shoppers also took the opportunity to seek out other products
during Shopee’s Payday Sale. Other popular categories on the platform include
Home Appliances, Mobile and Accessories, Health and Beauty and Men Clothes as
seen in Malaysians’ purchasing habits. The top items from these categories are
air fryers, cordless vacuums, Bluetooth earphones, gaming headphones,
oximeters, skincare products like serums and facial masks, brow shaping kits,
track pants and leather belts.
Kenneth Soh, Head
of Marketing Campaigns at Shopee Malaysia commented, “It is interesting to discover the online shopping pattern
among Malaysian consumers towards the end of the month. This insight shows that
Malaysian payday shopping habits are driven by needs more than other things –
which differs from any other days. With this understanding, we are able to
curate campaigns that will support Malaysian consumption and lifestyle better
so that we can continuously provide greater deals and savings that are relevant
to our local audience.”
He also added that Shopee’s Feb 25 Payday Sale this year is ongoing
from now until 25 February to allow users to enjoy free shipping with a minimum
spend of RM5. Consumers can discover mobile and gadgets, fashion items,
essentials and more for RM25 during the Shocking Sale sessions daily.
In response to the increasing demand for mobile prepaid top ups, this
campaign offers a 25% Coins cashback for mobile reloads, bill payments as well
as repayment of the National Higher Education Fund (PTPTN) through ShopeePay.
Terms and conditions apply.
Shopee Prizes is offering users the opportunity to win up to 10 million
Shopee Coins and attractive prizes like a Samsung Note 20, Domino’s Personal
Pizza vouchers and more. Just play Shopee Farm, Spin & Win, Shopee Bubble,
Shopee Candy, Shopee Claw, Shopee Go, Shopee Pets and Shopee Shake to stand a
chance to win attractive gifts.
Malaysians can also look forward to attractive offers and deals from
brands such as Dr Cardin, Enfagrow, Gabor, Pediasure, Tefal and vivo during
Shopee’s Feb 25 Payday Sale.
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