KL East Mall Raya & CSR Campaign Launch

KL EAST MALL EMBRACES THE MONTH OF RAMADAN WITH A CAMPAIGN DEDICATED TO CHILDREN WITH AUTISM

The holy month of Ramadan speaks of self-reflection, quality family time and doing good for the community. Embracing these sentiments, Sime Darby Property's KL East Mall, is supporting Yayasan Pendidikan Insani through its first Hari Raya Aidilfitri campaign.

 

INSANI is a not-for-profit organisation that provides early intervention care, therapy, and education for 50 children with autism from low-income families.

 

KL East Mall kicks tarted its Indahnya Syawal Kemeriahan Dirai campaign to raise a minimum of RM50,000 for the children and families under the foundation. From now until 16 May, shoppers can support the cause by donating a minimum of RM10 and get the chance to colour a piece of a puzzle from a large artwork for the organisation. Shoppers can also contribute a minimum of RM35 and receive an exclusive tote bag designed by Malaysian fashion brand Fiziwoo in collaboration with renowned chef Datuk Redzuawan Ismail, better known as Chef Wan.

 

Habib, which officially opened its store in KL East Mall, also pledged to contribute 100%  proceeds from the sales of 300 pieces limited edition pure gold wafers worth RM118 each to INSANI.

 

Taking opportunity of the launch of the KL East Mall’s Corporate Social Responsibility, Datuk Chef Wan and Fiziwoo also made their donations to INSANI as a kick-start to the charity initiative.

 

Sime Darby Property Group Managing Director, Dato’ Azmir Merican said, “The National Autism Society of Malaysia (NASOM) reports approximately 9,000 children are born with autism every year in Malaysia. That number is considerably high, and yet the awareness on the disorder remains low. Autism is one of the fastest growing disorders and must be addressed on a wider platform.

 

“Awareness on autism can be increased simply by talking about it. As a responsible property developer, Sime Darby Property does its part by actively organising initiatives in relation to the cause. We are proud to present this campaign which puts the spotlight on the community that has long been sidelined.”

Launch of the KL East Mall CSR “Act of Kindness” Campaign by piecing the puzzle to unveil the CSR campaign tagline. 

(L-R) En. Al Mustaqeem Mahmod Radhi - Executive Director of Yayasan Pendidikan Insani (INSANI) & Dato' Azmir Merican – Group Managing Director of Sime Darby Property.

Unveiling of charity Tote Bags with Datuk (Dr.) Chef Wan and Fiziwoo

(L-R) Mohd Hafizi Radzi Woo of Fiziwoo, Datuk (Dr.) Chef Wan, Dato' Azmir Merican, Izree Kai Haffiz of Fiziwoo

KL East Mall Hari Raya Corporate Social Responsibility "Act of Kindness" 

Campaign Donation from Habib Group.

(L-R) En. Al Mustaqeem Mahmod Radhi & Dato' Sri Meer Habib of Habib Group

KL East Mall Hari Raya Corporate Social Responsibility "Act of Kindness" 

Campaign Donation from Datuk (Dr) Redzuawan Ismail

(L-R) En. Al Mustaqeem Mahmod Radhi & Datuk Chef Wan

KL East Mall Hari Raya Corporate Social Responsibility "Act of

Kindness" Campaign Donation from Fiziwoo.

(L-R) En. Al Mustaqeem Mahmod Radhi & Mohd Hafizi Radzi Woo

KL East Mall aims to raise funds and awareness on autism through this campaign, as well as create a space for organisations like INSANI to share their expertise in caring for those affected by the development disorder. Find out more about INSANI, autism and the campaign at the G1 Concierge Desk.

 

In preparation for Hari Raja Aidilfitri celebrations, KL East Mall has beautifully dressed its atrium in larger-than-life orchids and batik with hints of traditional weavings. Shoppers can step onto the centre stage for a picture with giant orchids or take in the view of the orchid garden from the traditional gazebo.

 

During the campaign period, shoppers can also redeem goodies* such as exclusive green packets when they spend RM60 and above in a single receipt and premium plates for a minimum of RM200 in a maximum of two receipts.

 

Stay updated on KL East Mall activities at kleastmall.com, Facebook (facebook.com/kleastmall.my), Instagram (instagram.com/kleastmall) and the KL East Mall Mobile App (available for download via the App Store and Google Play)

 

*While stocks last. Terms & Conditions apply.

About KL East Mall

KL East Mall is a retail and lifestyle boutique mall that fronts KL East, a 153-acre integrated development by Sime Darby Property. The mall is the group’s first 100 percent-owned retail mall development, spanning four retail floors with a nett lettable area of 384,210 sq. ft. The mall was designed as a trendsetting epicentre where fashion, music, style and art meet.

 

Situated at a focal point of numerous major intersections, KL EAST MALL is linked by 6 highways such as the Middle Ring Road 2 (MRR2), Damansara-Ulu Klang Expressway (DUKE), Sungai Besi-Ulu Kelang Elevated Expressway (SUKE), Karak Expressway, Ampang-Kuala Lumpur Elevated Highway (AKLEH) and Setiawangsa- Pantai Expressway (SPE). It is also connected to a network of public transportation, including convenient access to the Gombak Transit Terminal. The mall is located within proximity to TAR University College, International Islamic University Malaysia (IIUM) and Universiti Kuala Lumpur British Malaysian Institute (UniKL BMI).

 

KL East Mall boasts attractive opportunities for fashion outlets from all walks of life, businesses specialising in electronics and gadgets as well as home supply stores. The extensive retail offerings are complemented by a wide selection of F&B slots catered for foodies, walk-in diners and lifestyle-oriented shoppers.