KK Group of Companies announces Brand Ambassador


KK Group of Companies proudly announces the official appointment of KK Brand Ambassador, Shuib Sepahtu.

Shahmira bin Muhamad a.k.a his commercial name Shuib Sepahtu, Champion of ‘Maharaja Lawak’ year 2011 & 2013, a successful Hot FM DJ as well as an iconic image due to his funny, hilarious performance throughout the nation. Now Shuib Sepahtu had joined KK Group of Companies as KK Brand Ambassador. As a family man cum celebrity, Shuib Sepahtu fits perfectly with the core vision of KK Group of Companies which are to provide a line of products and services to families.

Shuib was giving a heartfelt speech about being appointed as KK Brand Ambassador.

From the left: Steven Lee Teng Sun (Senior Manager Business Operation Control), YBhg Datuk Seri Dr. KK Chai (Founder & Group Executive Chairman), Shuib Sepahtu (KK Brand Ambassador) and Tee Kok Hiem (KK Group General Manager).


The appointment of Shuib Sepahtu as KK Brand Ambassador will help strengthen the brand image of KK Group of Companies which consists of KK SUPER MART, KK Concept Store, KK Fresh, Baiwago Plus Café, KK Food Court, KK Kopitiam, KK Motorsports, KK Hotel, K2 Corporation, KK Badminton Centre, The Slimming Sanctuary, SKCC Laboratories, Clara International Beauty, Kunci Kuning, K3 Coffee Lab, Happy Momentum and Green Villa Resort. As for the start, being the KK Brand Ambassador, Shuib Sepahtu will start his ambassadorship in KK SUPER MART. Then gradually representing the rest of other business entities within the KK Group of Companies.

Signing ceremony to commemorate Shuib Sepahtu as KK Brand Ambassador.
Second from the left: YBhg Datuk Seri Dr. KK Chai (Founder & Group Executive Chairman), Shuib Sepahtu (KK Brand Ambassador), Tee Kok Hiem (KK Group General Manager) and Steven Lee Teng Sun (Senior Manager Business Operation Control).



KK SUPER MART is a home grown convenience chain-store since year 2001. Its current newly opening has reached 435 outlets and still continue growing throughout Malaysia. This has meet up the company mission of being convenience to its current and future customers. No matter where the customers are, there is at least one KK SUPER MART outlet around the corner waiting to serve 7 days a week 24 hours a day. KK SUPER MART outlets has constantly look forward to provide up to the trend of 9,000 SKUs in an outlet. Doing this can provide the customers more varieties while shopping in KK SUPER MART outlets. Most importantly KK SUPER MART will study and compares the prices offering with other retail companies making sure pricing in KK SUPER MART outlets are as fair pricing as possible because the target customers are middle to lower income groups. On top of that KK SUPER MART also extended its business venture in Nepal and India which total outlets of 19 outlets current status.

Photography session of YBhg Datuk Seri Dr. KK Chai (Founder & Group Executive Chairman) and Shuib Sepahtu (KK Brand Ambassador).

Third from the left: YBhg Datuk Seri Dr. KK Chai (Founder & Group Executive Chairman), Shuib Sepahtu (KK Brand Ambassador), Tee Kok Hiem ( KK Group General Manager) and Steven Lee Teng Sun (Senior Manager Business Operation Control).


Within the KK Group of Companies all retail outlets offering a various of e-payment services such as Touch N’ Go e-wallet, Boost, Razer Pay, Forest One, Maybank QR Pay, MCash, Grab Pay, AliPay, WeChat Pay, Sarawak Pay, TA Pay, GHL, and many more to mention; a leisure café outlets serving brewed coffee and pastries with healthy concept; a premier beauty salon and a resort with back to nature green relaxing concept. By serving the various line of services, KK Group of Companies wish to fulfil more public daily necessity needs and provide more high quality lifestyle.

KK Group of Companies are confident to build positive branding by bringing forth Shuib Sepahtu, KK Brand Ambassador to become more local, friendly and approachable.

Year 2020, KK Brand Ambassador, Shuib Sepahtu will be involved in the annual marketing activities of KK Group of Companies which will include CSR events such as CSR KK Jom Kongsi Raya, iSuke Charity Run; festival events such as, KK Music Carnival; group of companies’ whole year promotions & products launching events, online gaming roadshows and finale events and many more to mention. We urge the public to be patient and stay tune for KK Group of Companies upcoming announcement in the press media and social media.


As for recent update of news, KK Group of Companies would like to share our heartfelt sympathy towards Wuhan Coronavirus Epidemic by selling affordable surgical mask and hand sanitizers in KK SUPER MART outlets where such stock remain shortage in the market. KK SUPER MART introducing the Wuhan 加油 Eco Bagso that KK SUPER MART and the public showing great support towards Wuhan Coronavirus Epidemic volunteers and victims. 


The WUHAN ECO BAG


KK Group of Companies would work together to overcome such epidemic with the government cautiously preventing the outbreak in Malaysia. Shuib Sepahtu as KK Brand Ambassador who expressed concern over the detection cases in Malaysia.  He also urged his fans and the public to take the initiative to understand in-depth of Coronavirus symptom thus follow the advice and preventive measures as outlined by the Ministry of Health (MOH).

KK Group of Companies will always be with you and serve you with our very best initiative. You and every one of us in KK Group of Companies, we are the public too so we know best of your needs. Let us together express our heartfelt gratitude by saying WUHAN 加油!


Photography session of YBhg Datuk Seri Dr. KK Chai (Founder & Group Executive Chairman), Shuib Sepahtu (KK Brand Ambassador) and Heads of Department of KK Group.

The occurrence of Coronavirus Epidemic has already brought a very big impact on the retail industry. The tourism industry bears the brunt of it. People are afraid to go out because of the epidemic situation. As a result, the customer base of shopping malls and stores have reduced, and businesses in various industries have been hit hard. The crowds in major squares have apparently diminished by more than half. It can be imagined that the business volume of businesses has been greatly affected.

Year 2020 is Malaysia tourism Visit Malaysia year. The government has already spent a lot of money on sales, but first it suffered from Coronavirus Epidemic, and now coupled with political instability, it will stop foreign tourists from coming to Malaysia. This will cause huge losses to the country.

Founder and Group Executive Chairman of KK Group of Companies, YBhg. Datuk Seri Dr. KK Chai proposing property landlords to play an important role during the virus crisis by reducing rental charges to their tenant especially commercial premises. This is to help the industrialist to protect jobs employment as well as aid in promoting domestic consumption for the greater good of the Malaysia economy. Apart from that, KK Group of Companies does not forget its responsibilities to the nation. KK Group of Companies through KK SUPER MART collaborates with several ministries such as the Food Bank Project together with the Department of Federal Territory Islamic Affairs (JAWI), Selangor government project namely Kasih Ibu Smart Selangor (KISS), The Skim Peduli Kesihatan for the B40 group (PeKa B40) project initiation by the Ministry of Health, and Consumer Economics Store Initiative project (i-KeeP) of the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

Other CSR activities include donations to Hindu families during Deepavali festive celebration, donations to school students & families during Hari Raya Aidilfitri festive celebration & to orphanage home via visitation. In year 2020, KK SUPER MART will initiate to join-venture with 3 selected local mosques to establish a project namely “Gerobok Muhibah” which donating daily necessity goods to all level needy regardless of races and religions as part of being the harmony community within the nation. The daily necessity goods will solely provide by KK SUPER MART.

On the other hand, YBhg. Datuk Seri Dr. KK Chai represented Rela Kehormat to hand over a donation worth of RM135,000 to the Embassy of the People’s Republic of China in 1st floor of Plaga OSK, Jaln Ampang Hilir, Taman U Thand, 55100 Kuala Lumpur on 01 Feb 2020 in support of Wuhan Coronavirus Epidemic.

The appointment of KK Brand Ambassador hereof, KK Group of Companies is looking forward to bring out a light of hope and cheer to the nation faces whilst overcoming the challenges caused by the Coronavirus Epidemic and current government transitional have directly influenced the country economic revitalization to be extended.


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