Elevate your snacking and movie experience with JACK ‘N JILL CALBEE

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JACK ‘N JILL CALBEE ELEVATES YOUR MOVIE EXPERIENCE THIS JUNE! 

Win tickets to Universal Studios Singapore, TGV Beanie Hall Access vouchers,
exclusive movie premiere tickets and more.

The new Jack ‘n Jill Calbee potato chips that has been offering big crunchy waves, is now treating consumers a chance to elevate their snacking and movie experience. This June, the wave will come churning the hearts of movie fans as Jack ‘n Jill Calbee will be leaving its mark with a movie inspired nationwide consumer contest, in-store roadshows and sampling as well as a superhero blockbuster movie premiere screening this early July.




Jack ‘n Jill Calbee was recently launched in January 2019 by the Joint Venture between URC Snack Foods Malaysia who is widely known of the “Jack ‘n Jill” mother brand, and “Calbee” – the leading potato chips manufacturer in Japan. Since its launch, the brand-new potato chips that comes available in Classic Salted, Smokey BBQ and Flamin’ Chilli flavours has been much sought after by snack eaters. Emmanuel B. Puno, SVP of URC Indonesia, Malaysia and Singapore said “2019 is set to be a year for blockbuster flicks. While Malaysia’s young adults constantly seek for quality snack food that offer great flavours, we aspire to be their first choice as a “go-to” snack to complement their screen time. We definitely want our consumers to fully experience the best of our snacks when enjoying a nice film”.

Jack ‘n Jill Calbee is giving away TGV Beanie Access Vouchers for 2 pax to 200 lucky winners for a treat to an elevated movie experience and even better, the Grand Prize: an all-in travel package to Universal Studio Singapore for two.  Consumers stand a chance to win these amazing prizes with every purchase of Jack ‘n Jill Calbee worth RM8 and by just tagging their favourite movie buddy on Jack ‘n Jill Calbee’s Facebook contest post.


As an added bonus, Jack ‘n Jill Calbee is inviting its consumers to join them for a superhero blockbuster movie premiere night this July 2019, at IMAX TGV One Utama where they can truly experience what a movie night should be. To redeem a pair of these exclusive movie premiere passes, spot Jack ‘n Jill Calbee’s activation booth at selected Aeon outlets in the Klang Valley.

For more information on how to participate in these contests, check out their Facebook https://www.facebook.com/JacknJillCalbee.MY/ or Instagram https://www.instagram.com/jacknjillcalbeemy/ for the latest updates.

About URC Snack Foods (M) Sdn Bhd
URC Snack Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the Philippines, is the producer and distributor of the highly popular Jack ‘n Jill Potato Chips in Malaysia. The company was first incorporated in 1982 and started commercial operations in 1984. Over the years, it has successfully expanded its products from potato chips to a variety of other snack foods under the Jack ‘n Jill brand. Snack foods produce under the brand name includes “Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In addition to these, URC also produce other products such as “Cloud 9” and “NIPS” chocolates, “Cream-O” and “Magic” biscuits, as well as “Cloud 9” and “Dynamite” candies. URC Malaysia also exports its products to more than 15 countries across the Asia-Pacific and middle east.


About Calbee Foods Co. Ltd
CALBEE, Inc. is Japan’s leading snack and cereal foods producer and distributor. The company was incorporated in 1949 and began developing technology for wheat flour crackers in 1955. It expanded its products and markets to the United States in 1970, followed by Thailand, Hong Kong, and China. To date, the company has presence across the world and continues to develop unique products using a quality control system, ensuring safe, high-quality yet tasty and fun food to consumers around the world.

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