Hada Labo's New and Improved Lifting & Firming Range

It was a beautiful Saturday afternoon when i was invited to witness the launch of Hada Labo's New and Improved Lifting and Firming Range at the Roofino Skydining & Bar at KL Trillion. On the outdoors, clear fresh air greeted us. 

And this was the KL skyline from the rooftop. What a beautiful place to have a launch.

The interior is also fabulous. What a classy place.

A group of bloggers gathering and mingling while waiting for the launch event to start.

The launch of Hada Labo's New and Improved Lifting & Firming Range, now equipped with Elastin, Collagen and 4 types of Hyaluronic Acid to help deeply hydrate skin from the surface to the inner skin layers.

Elaine Choo, Senior Product Manager explaining the product benefits and the formula concept behind this new improved formula. This improved formula targets the epidermis layer to realize youthful skin with firmness and resilience.

Elaine explained the meaning of Collagen and Elastin via a simple exercise using just rubber band and chopsticks. When one end o the rubber band is removed it's like the skin looses its elasticity.

For many women, turning 30 signals a time to truly consider the best-suited skincare for their skin. It is a time to choose wisely a skincare range that is targeted at skin issues such as fine lines, wrinkles, loss of skin elasticity and collagen. Formulated to restore youthful radiance to the skin, the new and improved Hada Labo Lifting & Firming Range does just that! 

The two key ingredients in the new and improved Hada Labo Lifting & Firming range are Hydrolyzed Elastin and Hydrolyzed Collagen, which work together at cell level to create skin strength, firmness, and shape. The Elastin and Collagen are both essential to maintain skin firmness and elasticity. This range is also infused with Elasgrow and Fermented Soymilk, an exclusive ingredient to boost collagen and elastin production that helps improve skin density, firmness and elasticity to keep skin visibly tighter, firmer and more lifted.

This new and improved range is also upgraded with 4 types of Hyaluronic Acid to help deeply hydrate skin from the surface to the inner skin layers for a significantly soft, smooth and supple skin. It also contains powerful anti-oxidants properties to fight against the damaging effects of free radicals.

 The Hada Labo Lifting & Firming range is comprised of 6 distinct products:

Lifting & Firming Lotion – Rich (RM 67.50)

Lotion is an essential first step after cleansing. It helps to awaken skin and drives moisture deep into the inner skin layers to prepare skin to fully receive the benefit of the next skincare regime that follows. For best results, use twice daily after cleansing. Gently pat the lotion onto the face until thoroughly absorbed.

Lifting & Firming Milk (RM 70.90)

A light-weight milk that easily penetrates deep into skin to restore youthful radiance and luminosity, leaving skin visibly firmer and smoother. This can be applied twice daily after lotion / essence application. Gently pat onto the face until thoroughly absorbed.

Lifting & Firming Cream (RM 78.00)

This velvety cream melts into the skin to provide an intense nourishment to strengthen and improve the skin’s youthfulness, leaving skin visibly lifted, firmer and more luminous. After applying lotion / essence, take a sufficient amount and apply evenly on the face and neck area. Gently massage and pat to allow absorption into the skin.

Lifting & Firming Wrinkle Care Cream (RM 74.90)

A rich and nourishing cream that is designed to treat age sensitive contours around the lips and eyes. Regular usage of the Wrinkle Care Cream will leave the lines looking finer and smoother, revealing a plumper, more youthful and renewed skin texture. Use this twice daily after moisturizing. Gently dab onto wrinkle prone areas such as the forehead, eyes and lip area.

Lifting & Firming Mask (RM 52.90)

A serum-soaked mask enriched with anti-aging ingredients to deeply hydrate the skin and restore the skin’s youthful vitality. This soft cloth mask is designed with the right thickness to fit the face perfectly. Upon application, skin feels instantly revitalized, lifted and smoother. The Lifting & Firming Mask can be used once or twice a week as part of your skincare regime.

Lifting & Firming Essence (RM 89.90)

The Lifting & Firming Essence contains naturally derived Pomegranate extract and Lycopene, which boasts 100 times more antioxidant power than Vitamin E to fight signs of aging and pollution. It also contains Soybean Extract to help improve skin elasticity and boost collagen and elastin in the skin to reveal firm and youthful skin. The Lifting & Firming Essence is formulated with High Performance Penetrating & Deep Moisturizing (HPP&M) Technology which has an active delivery system to drive moisture deep into skin to fully hydrate skin from the surface to the inner skin layers. This also works to prepare skin to receive the full benefits of skincare that follows. For best results, use after Hada Labo Lifting & Firming Lotion. Apply on palms and gently pat onto face until thoroughly absorbed.

The Hado Labo Lifting & Firming range is pH balanced and free from alcohol, fragrance, colorant as well as mineral oil. It will be available at all major pharmacies nationwide starting January 2017.

Here are some photos taken during the event. It was a full house!

Some memorable moments with other blogger friends.

Bloggers having fun posing on stage with the products.

And now it's my turn too!

Thank you for your kind invite, Hada Labo. It was a truly remarkable event.

Hada Labo's other range of products

Hada Labo skincare philosophy:

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub.