Jurlique's Marshmallow Root Goodness

- May 27, 2016

Jurlique showcased their new and highly concentrated Activating Water Essence to the members of the media recently. We walked through a beautiful garden landscape of REAL flowers. Scroll down to see how beautiful the garden is.

Beautiful landscaped garden walk through that is picture worthy!

These colourful roses were my favourite! The sight of this just cheers me up.

Members of the media simply cannot resist taking beautiful shots of this landscape.
After the walk through, we were seated in this area for the media briefing session.

Mr. Eddie Wong, Marketing Manager of Jurlique Malaysia with his opening speech.

Mr. Thomas Ng, Managing Director of Essential Remedies Concept Sdn. Bhd that manages the Jurlique Brand in Malaysia addresses the members of the media.

The ever cheerful Ms. Virginia Wong, Marketing Director of Jurlique Hong Kong

Ms. Sharmaine, trainer from Jurlique Malaysia sharing with us the benefits of Jurlique's latest product, the Jurlique's Activating Water Essence with a special ingredient, the Marshmallow Root Extract.

The Activating Water Essence hydrates the skin, which in turn enhances the performance of your serum and moisturiser, and leaves you with rejuvenated skin.

What’s truly innovative about this product is that it captures the vital living energy of plants to continuously hydrate*, soften and revitalise the skin.

Its main active ingredient, our biodynamic† Marshmallow Root extract, deeply hydrates your skin while improving its ability to retain moisture.

And it really works. 88% of women who used Activating Water Essence daily for 14 days said their skin felt continuously hydrated.*

The Activating Water Essence will be available nationwide at Jurlique by July 2016.

We were given a feel of the actual Marshmallow root that day.

We were asked to feel the inner core of the roots. It felt soft, slippery and moist on the inside.

Marshmallow Root contains a high percentage of a thick, syrup-like liquid called mucilage, which has intensive hydrating, softening and balancing properties.

Our new Activating Water Essence captures the purity and potency of our biodynamically† grown Marshmallow Root to continuously hydrate*, soften and revitalise your skin.

And by doing so, it embodies our founding vision: to capture the healing power of nature to inspire people to health and wellbeing.

Activating Water Essence is the hydration activation step of every skin care ritual. When applied after our Toning Mists and before serum, it activates the skin in three ways: Hydrates, Conditions, Revitalises. It also prepares the skin to absorb the full benefit of the rest of your ritual.

The table was beautifully displayed with a variety of plants. Afterall, Jurlique is known for its organic nature.

A closer look at the props on the table for that beautiful shot!

The food they served at the event was soooooooo goood and beautifully presented.

Overall the ambience was great!

Wonder which catering company they hired.

As a memento, we each got to bring home our very own creation in a glass jar filled with a combination of dried marshmallow roots, dried roses and lavender.