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Showing posts from April, 2024

Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness

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  Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness More and more Malaysians today are discovering they have options when it comes to nourishing beverages that go beyond dairy. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.   Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.   Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those...

Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

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  Kerepek Seller Achieves 80% Sales Uplift with Shopee Live Kerepek Azaharfood Demonstrates the Power of Real-Time Engagement and Community Building Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation. Kerepek Azharfood's Highest Viewed Shopee Live Session During Ramadhan Month 2024 Kerepek Azharfood Redefined Engagement with Captivating Shopee Live Content Kerepek Azharfood saw the limitations of a brick-and-mortar store and actively turned to live streaming. This strategic shift allowed...

Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

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Bayu Somerset Fosters Baju Kurung Love Through Shopee Live   Beyond Raya: Bayu Somerset Redefines Traditional Clothing for Everyday Style Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung . Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season. Diana Kamalul and Emir Fauzi, Founders of Bayu Somerset While maintaining their five physical stores, Bayu Somerset has become a rising star in the e-commerce world. Now entering their third year online, they've embraced the challenges and constant learning that come with the digital landscape. Driven by the need to adapt, Emir, highlighting their tech-driven approach, emphasises...

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

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  Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits 7 in 10 choose e-commerce as their research source for informed spending Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.   Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remain...

HADA LABO’S ‘WE CARE FOR SOCIETY’ BRINGS JOY TO MARGINALISED COMMUNITIES

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Hada Labo, the renowned Japanese skincare brand under Rohto-Mentholatum, continues to make a positive impact in the lives of marginalised communities through its 'We Care for Society' campaign. Now in its fifth year, the campaign has expanded its reach to support a broader community while continuing to empower low-income women entrepreneurs. Cheque presentation with Women Of Will (WOW) In collaboration with Women Of Will (WOW) and Kechara Soup Kitchen Society, and supported by Watsons Malaysia, 'We Care for Society' ran throughout the month of Ramadan. Hada Labo partnered with WOW to engage a group of low-income women entrepreneurs in baking 1,000 jars of healthy cookies, supported by a RM20,000 donation. Additionally, a donation of RM30,000 was provided to the Kechara Soup Kitchen Society to prepare 2,040 meal packs for marginalized and homeless individuals and 44 bags of groceries for marginalised families. The cookies were distributed alongside the packed meals and g...