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Sunday, January 6, 2019

Jack 'n Jill Calbee craze hits Malaysia

If you love potato chips, I have some good news for you. 
 URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee” have just launched and introduced “Jack ‘n Jill Calbee” potato chips to snack lovers. This new brand of potato chips has been introduced to Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by many savoury snack eaters and it comes in 3 amazing flavours – Smokey BBQ, Flamin’ Chilli, and Classic Salted.

In conjunction with the launch of Jack ‘n Jill Calbee potato chips, URC Malaysia is organized the “Jack ‘n Jill Calbee Product Launch 2019” at Sunway Pyramid Central Avenue from 3 to 6 January 2019. 

This was the scene at their launch event at Sunway Pyramid this afternoon. 

Participants were able to sample and purchase the new snack while enjoying themselves with a variety of activities from photobooths to virtual reality games.
Discounted promo packs were on sale for Malaysians to sink their teeth in this new crispy and wavy potato chips by .Jack 'n Jill Calbee.

This will definitely be a hit especially with movie and video buffs, and is purposefully making its presence known through pre-movie advertising screenings held at selected GSC Cinemas, in addition to commercials on Youtube, Facebook, Instagram and other popular video streaming sites. 

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours”, said Mr Brian Go, general manager of URC Malaysia & Singapore.

“Moreover, I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens”, he elaborated.

“Having been in Malaysia for almost four decades, we believe that we have a good grasp of what Malaysians look for when buying snack foods and we are confident that our new high quality brand will excite the local snack food fans”, Mr. Go added.

 The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are favourite flavours among snack food consumers in the country, while the Classic Salted chips offer crispy potato chips seasoned with salt, a time-honoured favourite among locals.
URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.
The Jack ‘n Jill Calbee Potato Chips comes in two sizes, a 60-gram trial pack (RM 2.85) and a 170-gram family pack (RM 5.95), and offers three flavours – Smokey BBQ, Flamin’ Chilli, and Classic Salted. Jack ‘n Jill Calbee is now available at your nearest retail outlets, convenience stores and hyper & super marts across Malaysia.
Now let's take a look at who made an appearance at the launch event today. It was Alvin Chong.
He was entertaining shoppers around the mall with his songs and dance moves. He even played some games with some of his fans.

Later, he had an autograph sessions with his fans
RING!!!! Here is the best part! 
It's Contest Time!
To make things easier, I have compiled the contest info in this blogpost.

If you have gotten your hands on  Jack ‘n Jill Calbee Potato Chips, you can now take part in the “Level Up Purchase and Win” contest, where every purchase of Jack ‘n Jill Calbee Potato Chips worth RM5 at participating outlets nationwide will entitle the purchaser an opportunity to win up to RM25,000 worth of prizes. More Details below:

Full terms and conditions here

How to join?
a. Purchase a minimum of RM5.00 worth of any Jack ‘n Jill Calbee products in a single receipt. Receipt of purchase should be kept.
b. Tell us how many crunches are there in Jack ‘n Jill Calbee’s 30 second video.
c. Private Message (PM) them your answer, full name, My Kad no., email address, and a photo of the purchase receipt of your Jack ‘n Jill Calbee products to Whatsapp at +6011-10811878. Submit entries no later than 26th January 2019 at 11:59PM.
Winners will be announced via their facebook page after 15th Febuary 2019.
And in case you could not find the video, here it is and good luck!
Watch the video here 

Also do follow Jack ‘n Jill Calbee Potato Chips on:

About URC Snack Foods (M) Sdn Bhd
URC Snack Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the Philippines, is the producer and distributor of the highly popular Jack ‘n Jill Potato Chips in Malaysia. The company was first incorporated in 1982 and started commercial operations in 1984. Over the years, it has successfully expanded its products from potato chips to a variety of other snack foods under the Jack ‘n Jill brand. Snack foods produce under the brand name includes “Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In addition to these, URC also produce other products such as “Cloud 9” and “NIPS” chocolates, “Cream-O”, “Magic” biscuits, as well as “Cloud 9” and “Dynamite candies”. URC Malaysia also exports its products to more than 15 countries across the Asia-Pacific and middle east.
About Calbee Foods Co. Ltd
CALBEE, Inc. is Japan’s leading snack and cereal foods producer and distributor. The company was incorporated in 1949 and began developing technology for wheat flour crackers in 1955. It expanded its products and markets to the United States in 1970, followed by Thailand, Hong Kong, and China. To date, the company has presence across the world and continues to develop unique products using a quality control system, ensuring safe, high-quality yet tasty and fun food to consumers around the world. 

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