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Tuesday, November 14, 2017

goXUAN Launch Event


I attended the launch of Astro Radio's latest radio station, goXUAN last night. Held at this beautiful bungalow along Jalan Maarof Bangsar is this place called Le Blanc Bangsar It's so beautifully lit up with multi coloured lights that sets the mood for the night. It's the perfect spot to host events!
Friends at the media launch
goXUAN is Astro Radio's latest radio station for the young, hip and cool Chinese audience.
goXUAN is a new Chinese digital entertainment brand under Astro Radio which sets to connect and engage today's digitally savvy youth who live and breathe social media through exciting online content and a squad of 6 high-spirited DJs. These 6 outgoing DJ's are key influencers too! Presented predominantly in Mandarin and adopting a friendly conversational style, this new radio station is going to be a hit among the super young Chinese audience.


I experienced their high energy in hosting last night and caught a glimpse of these talented young individuals in action. Check out my video below:






 Guests were entertained by high energy performances
 I am beginning to like this new young and talented girl, DJ Vivian who is so full of energy when she speaks and she certainly lights up the room with her bubbly personality!

This brand new radio station was launched on 2 Oct 2017 online and on-air. Tailored for digital natives aged 10-24 years old. Oh! My! They are getting younger and younger. This is an untapped market of course and Astro Radio has set their sights on this new breed of listeners. goXUAN offers the hottest trends, latest Kpop news, viral videos, social experiments and local buzz and happening campus events.

In less than 2 months, goXUAN is off to a good start, reaching more than 2 million fans on its social media platforms, according to Chew Wei Boon, goXUAN's content manager for Astro Radio.


Tune in to goXUAN in Klang Valley on 88.9FM and Penang Island on 107.6FM

Follow their facebook or instagram for more updates.
Log on to their website for more details too!

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