Treasure the little things in life.

Tuesday, November 15, 2016


Mentholatum Lip Balms are getting more and more innovative these days. Another feather in their cap. they have just introduced a new kind of lip balm with 5-in-1 functions. The new Softlips Cube is not only convenient with its all-in-one functionality but it has a unique stylish cube design resembles ice cubes that makes you look snazzy when applying your lipbalm. 

The packaging looks so unique and outstanding.

Formulated with the Lip Perfecting Technology, Mentholatum’s Softlips Cube has a 5-in-1 function which ensure that your lips are protected from adverse weather conditions, stays constantly moisturised and attractive. The 5-in-1 function works in the following ways:

• Hydrates – Fortified with premium moisturisers such as Shea Butter, the Softlips Cube restores moisture even to the driest lips

• Repairs – Contains antioxidants and Vitamins A, C and E to soothe and repair damaged skin

• Smoothes – Formulated with unique emolients to smoothen rough skin, leaving skin silky soft

• Protects – Shields lips from UV rays with SPF 15

• Adds shine – Unlike regular lipbalms which only offers protection, the Softlips Cube also comes with a light-weight gloss that offers a radiant finish upon application

The Softlips Cube comes in two variants i.e The Fresh Mint and Strawberry. It is available exclusively at Watsons for only RM18.90. It is also gluten-free which makes it ideal for people with gluten allergy.

To ensure efficacy, apply generously 15 minutes before sun exposure and reapply every two hours especially when outdoors.


About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.
Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.
Brands under Mentholatum: LipIce, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.

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