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Tuesday, May 3, 2016

Clear Sparkling Eyes with Rohto

Our eyes are windows to our soul. 
It's sad but true. At times we tend to neglect the most important part of our senses. We often drain and tire our eyes by spending hours in front of the TV, our computers or even scrolling our smartphones.  When your eyes are tired, try and look through an open window and look far beyond. Relaxxxxx those eyes. And to give your eyes a break, why not try Rohto's Cool Eye Drops that offers a sense of relieve to those tired eyes.


Rohto® ensures consistent safety and quality through strong governance and compliance to applicable regulations and standards. Rohto® Cool Eye Drops and other variants are carefully formulated by eye care specialists in full compliance with FDA’s over-the counter Ophthalmic Drug Products Monograph, manufactured under Goods Manufacturing Practices (GMP) and ISO 13485 standard guidelines to ensure the product is safe and effective for minor eye irritations or dryness.

Each ingredient is filtered and sterilized, from the bottle to the cap and nozzle through gamma sterilization or electron beam sterilization. The process from filling to packing is fully automated and conducted by machines to ensure complete product hygiene. It uses HEPA (High-Efficiency Particulate Air) filter for air-conditioning during the manufacturing process, under a controlled environment (ISO 14644 Grade A) whereby the classification of the air cleanliness in the surrounding vicinity is at the highest standard of safety and quality.
It comes in a sleek packaging that is easy to carry around. Easy fit to any purses and convenient to those who are always on-the-go.
Just when you feel a strained or dry eyes, just simply instil a few droplets to effectively retain moisture as well as to provide a soothing relieve for those dry, irritated eyes.
 Introduced by Rohto®, the number-one global eye care brand¹, Rohto® Cool Eye Drops comes with a unique cooling formula that provides you with an instant cooling sensation which soon fades to be replaced by a totally refreshing feeling for your eyes. Unlike other variants of eye drops that are available off-the-shelf, the cooling formula aids in producing more natural tears that help to soothe your eyes and reduce eye fatigue by increasing perceived image clarity.

With its unique cooling relief properties, the eye drop is an effective solution to give your eyes a totally refreshing feeling. A simple drop is like heaven to the eyes (no doubt it stings on the first drop) but the relief is like heaven thereafter.
Rohto® Cooling Eye Drops are available in 3 variants - Rhoto Cool, Rhoto Aqua and Rhoto Dry Aid which cater to the varying needs of eye care. 

The Rhoto Cool Eye Drop is priced at RM16.90 (inclusive of GST) per bottle and is available in leading pharmacies and hypermarkets nationwide.


About ROHTO®
Rohto Pharmaceutical Co., Ltd has been producing and marketing eye drops for over 100 years. Rohto® is the number 1 brand of eye drop in the world and has been number 1 in Japan for the past 40 years. Rohto Cooling Eye Drops launched in the United States in 2001.

About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. The headquarters is in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum: LipIce, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Deep Heating Rub, Botanics.

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